TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - News and magazine 2
Summary category level - Newspapers 3
Summary category level - Magazines 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 15
Value Analysis, 2003?08 15
Value Analysis, 2008?13 16
Value Analysis, US$ 2003?08 18
Value Analysis, US$ 2008?13 18
Volume Analysis, 2003?08 20
Volume Analysis, 2008?13 21
Distribution Analysis 23
Expenditure & consumption per capita 25
Chapter 4 CATEGORY ANALYSIS - NEWSPAPERS 28
Value Analysis, 2003?08 28
Value Analysis, 2008?13 29
Value Analysis, US$ 2003?08 31
Value Analysis, US$ 2008?13 31
Volume Analysis, 2003?08 33
Volume Analysis, 2008?13 34
Company and Brand Share Analysis 36
Distribution Analysis 39
Expenditure & consumption per capita 41
Chapter 5 CATEGORY ANALYSIS - MAGAZINES 44
Value Analysis, 2003?08 44
Value Analysis, 2008?13 45
Value Analysis, US$ 2003?08 47
Value Analysis, US$ 2008?13 47
Volume Analysis, 2003?08 49
Volume Analysis, 2008?13 50
Distribution Analysis 52
Expenditure & consumption per capita 54
Chapter 6 COUNTRY COMPARISON 57
Value 57
Volume 62
Chapter 7 SOUTH KOREA SOCIOECONOMIC PROFILE 66
Country Overview 66
Key Facts 67
Political Overview 68
Economic Overview 69
Chapter 8 SOUTH KOREA MACROECONOMIC PROFILE 70
Macroeconomic Indicators 70
Chapter 9 RESEARCH METHODOLOGY 75
Methodology overview 75
Secondary research 76
Market modeling 77
Primary research 78
Data finalization 79
Ongoing research 79
Chapter 10 APPENDIX 80
Future readings 80
How to contact experts in your industry 80
Disclaimer 80
LIST OF FIGURES
Figure 1: South Korea news and magazine value and value forecast, 2003?13 (KRW m, nominal prices) 17
Figure 2: South Korea news and magazine category growth comparison, by value, 2003?13 19
Figure 3: South Korea news and magazine volume and volume forecast, 2003?13 (Copies m) 22
Figure 4: South Korea news and magazine category growth comparison, by volume, 2003?13 22
Figure 5: South Korea news and magazine distribution channels, by volume, 2007?08 (%) 24
Figure 6: South Korea newspapers value and value forecast, 2003?13 (KRW m, nominal prices) 30
Figure 7: South Korea newspapers category growth comparison, by value, 2003?13 32
Figure 8: South Korea newspapers volume and volume forecast, 2003?13 (Copies m) 35
Figure 9: South Korea newspapers category growth comparison, by volume, 2003?13 35
Figure 10: South Korea newspapers company share, by volume, 2007?08 (%) 37
Figure 11: South Korea newspapers distribution channels, by volume, 2007?08 (%) 40
Figure 12: South Korea magazines value and value forecast, 2003?13 (KRW m, nominal prices) 46
Figure 13: South Korea magazines category growth comparison, by value, 2003?13 48
Figure 14: South Korea magazines volume and volume forecast, 2003?13 (Copies m) 51
Figure 15: South Korea magazines category growth comparison, by volume, 2003?13 51
Figure 16: South Korea magazines distribution channels, by volume, 2007?08 (%) 53
Figure 17: Global news and magazine market split (value terms, 2008) – Top 5 countries 58
Figure 18: Global news and magazine market value, 2003–08 (Top 5 countries) 61
Figure 19: Global news and magazine market split (volume terms, 2008) – Top 5 countries 63
Figure 20: Global news and magazine market volume, 2003–08 (Top 5 countries) 65
Figure 21: Map of South Korea 67
Figure 22: Annual data review process 76
LIST OF TABLES
Table 1: News and magazine category definitions 7
Table 2: News and magazine distribution channels 8
Table 3: South Korea news and magazine value, 2003?08 (KRW m, nominal prices) 15
Table 4: South Korea news and magazine value forecast, 2008?13 (KRW m, nominal prices) 16
Table 5: South Korea news and magazine value, 2003?08 (US$ m nominal prices) 18
Table 6: South Korea news and magazine value forecast, 2008?13 (US$ m nominal prices) 18
Table 7: South Korea news and magazine volume, 2003?08 (Copies m) 20
Table 8: South Korea news and magazine volume forecast, 2008?13 (Copies m) 21
Table 9: South Korea news and magazine distribution channels, by volume, 2007?08 (%) 23
Table 10: South Korea news and magazine volume, by distribution channel, 2007?08 (Copies m) 23
Table 11: South Korea news and magazine expenditure per capita, 2003?08 (KRW, nominal prices) 25
Table 12: South Korea news and magazine forecast expenditure per capita, 2008?13 (KRW, nominal prices) 25
Table 13: South Korea news and magazine expenditure per capita, 2003?08 (US$ nominal prices) 26
Table 14: South Korea news and magazine forecast expenditure per capita, 2008?13 (US$ nominal prices) 26
Table 15: South Korea news and magazine consumption per capita, 2003?08 (Copies) 27
Table 16: South Korea news and magazine forecast consumption per capita, 2008?13 (Copies) 27
Table 17: South Korea newspapers value, 2003?08 (KRW m, nominal prices) 28
Table 18: South Korea newspapers value forecast, 2008?13 (KRW m, nominal prices) 29
Table 19: South Korea newspapers value, 2003?08 (US$ m nominal prices) 31
Table 20: South Korea newspapers value forecast, 2008?13 (US$ m nominal prices) 31
Table 21: South Korea newspapers volume, 2003?08 (Copies m) 33
Table 22: South Korea newspapers volume forecast, 2008?13 (Copies m) 34
Table 23: South Korea newspapers brand share, by volume, 2007?08 (%) 36
Table 24: South Korea newspapers volume, by brand 2007?08 (Copies m) 36
Table 25: South Korea newspapers company share by volume, 2007?08 (%) 38
Table 26: South Korea newspapers volume, by company, 2007?08 (Copies m) 38
Table 27: South Korea newspapers distribution channels, by volume, 2007?08 (%) 39
Table 28: South Korea newspapers volume, by distribution channel, 2007?08 (Copies m) 39
Table 29: South Korea newspapers expenditure per capita, 2003?08 (KRW, nominal prices) 41
Table 30: South Korea newspapers forecast expenditure per capita, 2008?13 (KRW, nominal prices) 41
Table 31: South Korea newspapers expenditure per capita, 2003?08 (US$ nominal prices) 42
Table 32: South Korea newspapers forecast expenditure per capita, 2008?13 (US$ nominal prices) 42
Table 33: South Korea newspapers consumption per capita, 2003?08 (Copies) 43
Table 34: South Korea newspapers forecast consumption per capita, 2008?13 (Copies) 43
Table 35: South Korea magazines value, 2003?08 (KRW m, nominal prices) 44
Table 36: South Korea magazines value forecast, 2008?13 (KRW m, nominal prices) 45
Table 37: South Korea magazines value, 2003?08 (US$ m nominal prices) 47
Table 38: South Korea magazines value forecast, 2008?13 (US$ m nominal prices) 47
Table 39: South Korea magazines volume, 2003?08 (Copies m) 49
Table 40: South Korea magazines volume forecast, 2008?13 (Copies m) 50
Table 41: South Korea magazines distribution channels, by volume, 2007?08 (%) 52
Table 42: South Korea magazines volume, by distribution channel, 2007?08 (Copies m) 52
Table 43: South Korea magazines expenditure per capita, 2003?08 (KRW, nominal prices) 54
Table 44: South Korea magazines forecast expenditure per capita, 2008?13 (KRW, nominal prices) 54
Table 45: South Korea magazines expenditure per capita, 2003?08 (US$ nominal prices) 55
Table 46: South Korea magazines forecast expenditure per capita, 2008?13 (US$ nominal prices) 55
Table 47: South Korea magazines consumption per capita, 2003?08 (Copies) 56
Table 48: South Korea magazines forecast consumption per capita, 2008?13 (Copies) 56
Table 49: Global news and magazine market value, 2008 57
Table 50: Global news and magazine market split (value terms (US$ m), 2008) – Top 5 countries 60
Table 51: Global news and magazine market volume, 2008 62
Table 52: Global news and magazine market split (volume terms, 2008) – Top 5 countries 65
Table 53: South Korea Key Facts 67
Table 54: South Korea population, by age group, 2003?08 (millions) 70
Table 55: South Korea population forecast, by age group, 2008?13 (millions) 71
Table 56: South Korea population, by gender, 2003?08 (millions) 71
Table 57: South Korea population forecast, by gender, 2008?13 (millions) 72
Table 58: South Korea nominal GDP, 2003?08 (KRW bn, nominal prices) 72
Table 59: South Korea nominal GDP forecast, 2008?13 (KRW bn, nominal prices) 72
Table 60: South Korea real GDP, 2003?08 (KRW bn, 2000 prices) 73
Table 61: South Korea real GDP forecast, 2008?13 (KRW bn, 2000 prices) 73
Table 62: South Korea real GDP, 2003?08 (US$ bn, 2000 prices) 73
Table 63: South Korea real GDP forecast, 2008?13 (US$ bn, 2000 prices) 74
Table 64: South Korea consumer price index, 2003?08 (2000=100) 74
Table 65: South Korea consumer price index, 2008?13 (2000=100) 74
