TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - News and magazine 2
Summary category level - Newspapers 3
Summary category level - Magazines 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 15
Value Analysis, 2003?08 15
Value Analysis, 2008?13 16
Value Analysis, US$ 2003?08 18
Value Analysis, US$ 2008?13 18
Volume Analysis, 2003?08 20
Volume Analysis, 2008?13 21
Distribution Analysis 23
Expenditure & consumption per capita 25
Chapter 4 CATEGORY ANALYSIS - NEWSPAPERS 28
Value Analysis, 2003?08 28
Value Analysis, 2008?13 29
Value Analysis, US$ 2003?08 31
Value Analysis, US$ 2008?13 31
Volume Analysis, 2003?08 33
Volume Analysis, 2008?13 34
Company and Brand Share Analysis 36
Distribution Analysis 39
Expenditure & consumption per capita 41
Chapter 5 CATEGORY ANALYSIS - MAGAZINES 44
Value Analysis, 2003?08 44
Value Analysis, 2008?13 45
Value Analysis, US$ 2003?08 47
Value Analysis, US$ 2008?13 47
Volume Analysis, 2003?08 49
Volume Analysis, 2008?13 50
Distribution Analysis 52
Expenditure & consumption per capita 54
Chapter 6 COUNTRY COMPARISON 57
Value 57
Volume 62
Chapter 7 SWITZERLAND SOCIOECONOMIC PROFILE 67
Country Overview 67
Key Facts 68
Political Overview 69
Economic Overview 70
Chapter 8 SWITZERLAND MACROECONOMIC PROFILE 71
Macroeconomic Indicators 71
Chapter 9 RESEARCH METHODOLOGY 76
Methodology overview 76
Secondary research 77
Market modeling 78
Primary research 79
Data finalization 80
Ongoing research 80
Chapter 10 APPENDIX 81
Future readings 81
How to contact experts in your industry 81
Disclaimer 81

LIST OF FIGURES
Figure 1: Switzerland news and magazine value and value forecast, 2003?13 (CHF m, nominal prices) 17
Figure 2: Switzerland news and magazine category growth comparison, by value, 2003?13 19
Figure 3: Switzerland news and magazine volume and volume forecast, 2003?13 (Copies m) 22
Figure 4: Switzerland news and magazine category growth comparison, by volume, 2003?13 22
Figure 5: Switzerland news and magazine distribution channels, by volume, 2007?08 (%) 24
Figure 6: Switzerland newspapers value and value forecast, 2003?13 (CHF m, nominal prices) 30
Figure 7: Switzerland newspapers category growth comparison, by value, 2003?13 32
Figure 8: Switzerland newspapers volume and volume forecast, 2003?13 (Copies m) 35
Figure 9: Switzerland newspapers category growth comparison, by volume, 2003?13 35
Figure 10: Switzerland newspapers company share, by volume, 2007?08 (%) 37
Figure 11: Switzerland newspapers distribution channels, by volume, 2007?08 (%) 40
Figure 12: Switzerland magazines value and value forecast, 2003?13 (CHF m, nominal prices) 46
Figure 13: Switzerland magazines category growth comparison, by value, 2003?13 48
Figure 14: Switzerland magazines volume and volume forecast, 2003?13 (Copies m) 51
Figure 15: Switzerland magazines category growth comparison, by volume, 2003?13 51
Figure 16: Switzerland magazines distribution channels, by volume, 2007?08 (%) 53
Figure 17: Global news and magazine market split (value terms, 2008) – Top 5 countries 58
Figure 18: Global news and magazine market value, 2003–08 (Top 5 countries) 61
Figure 19: Global news and magazine market split (volume terms, 2008) – Top 5 countries 63
Figure 20: Global news and magazine market volume, 2003–08 (Top 5 countries) 66
Figure 21: Map of Switzerland 68
Figure 22: Annual data review process 77

LIST OF TABLES
Table 1: News and magazine category definitions 7
Table 2: News and magazine distribution channels 8
Table 3: Switzerland news and magazine value, 2003?08 (CHF m, nominal prices) 15
Table 4: Switzerland news and magazine value forecast, 2008?13 (CHF m, nominal prices) 16
Table 5: Switzerland news and magazine value, 2003?08 (US$ m nominal prices) 18
Table 6: Switzerland news and magazine value forecast, 2008?13 (US$ m nominal prices) 18
Table 7: Switzerland news and magazine volume, 2003?08 (Copies m) 20
Table 8: Switzerland news and magazine volume forecast, 2008?13 (Copies m) 21
Table 9: Switzerland news and magazine distribution channels, by volume, 2007?08 (%) 23
Table 10: Switzerland news and magazine volume, by distribution channel, 2007?08 (Copies m) 23
Table 11: Switzerland news and magazine expenditure per capita, 2003?08 (CHF, nominal prices) 25
Table 12: Switzerland news and magazine forecast expenditure per capita, 2008?13 (CHF, nominal prices) 25
Table 13: Switzerland news and magazine expenditure per capita, 2003?08 (US$ nominal prices) 26
Table 14: Switzerland news and magazine forecast expenditure per capita, 2008?13 (US$ nominal prices) 26
Table 15: Switzerland news and magazine consumption per capita, 2003?08 (Copies) 27
Table 16: Switzerland news and magazine forecast consumption per capita, 2008?13 (Copies) 27
Table 17: Switzerland newspapers value, 2003?08 (CHF m, nominal prices) 28
Table 18: Switzerland newspapers value forecast, 2008?13 (CHF m, nominal prices) 29
Table 19: Switzerland newspapers value, 2003?08 (US$ m nominal prices) 31
Table 20: Switzerland newspapers value forecast, 2008?13 (US$ m nominal prices) 31
Table 21: Switzerland newspapers volume, 2003?08 (Copies m) 33
Table 22: Switzerland newspapers volume forecast, 2008?13 (Copies m) 34
Table 23: Switzerland newspapers brand share, by volume, 2007?08 (%) 36
Table 24: Switzerland newspapers volume, by brand 2007?08 (Copies m) 36
Table 25: Switzerland newspapers company share by volume, 2007?08 (%) 38
Table 26: Switzerland newspapers volume, by company, 2007?08 (Copies m) 38
Table 27: Switzerland newspapers distribution channels, by volume, 2007?08 (%) 39
Table 28: Switzerland newspapers volume, by distribution channel, 2007?08 (Copies m) 39
Table 29: Switzerland newspapers expenditure per capita, 2003?08 (CHF, nominal prices) 41
Table 30: Switzerland newspapers forecast expenditure per capita, 2008?13 (CHF, nominal prices) 41
Table 31: Switzerland newspapers expenditure per capita, 2003?08 (US$ nominal prices) 42
Table 32: Switzerland newspapers forecast expenditure per capita, 2008?13 (US$ nominal prices) 42
Table 33: Switzerland newspapers consumption per capita, 2003?08 (Copies) 43
Table 34: Switzerland newspapers forecast consumption per capita, 2008?13 (Copies) 43
Table 35: Switzerland magazines value, 2003?08 (CHF m, nominal prices) 44
Table 36: Switzerland magazines value forecast, 2008?13 (CHF m, nominal prices) 45
Table 37: Switzerland magazines value, 2003?08 (US$ m nominal prices) 47
Table 38: Switzerland magazines value forecast, 2008?13 (US$ m nominal prices) 47
Table 39: Switzerland magazines volume, 2003?08 (Copies m) 49
Table 40: Switzerland magazines volume forecast, 2008?13 (Copies m) 50
Table 41: Switzerland magazines distribution channels, by volume, 2007?08 (%) 52
Table 42: Switzerland magazines volume, by distribution channel, 2007?08 (Copies m) 52
Table 43: Switzerland magazines expenditure per capita, 2003?08 (CHF, nominal prices) 54
Table 44: Switzerland magazines forecast expenditure per capita, 2008?13 (CHF, nominal prices) 54
Table 45: Switzerland magazines expenditure per capita, 2003?08 (US$ nominal prices) 55
Table 46: Switzerland magazines forecast expenditure per capita, 2008?13 (US$ nominal prices) 55
Table 47: Switzerland magazines consumption per capita, 2003?08 (Copies) 56
Table 48: Switzerland magazines forecast consumption per capita, 2008?13 (Copies) 56
Table 49: Global news and magazine market value, 2008 57
Table 50: Global news and magazine market split (value terms (US$ m), 2008) – Top 5 countries 60
Table 51: Global news and magazine market volume, 2008 62
Table 52: Global news and magazine market split (volume terms, 2008) – Top 5 countries 65
Table 53: Switzerland Key Facts 68
Table 54: Switzerland population, by age group, 2003?08 (millions) 71
Table 55: Switzerland population forecast, by age group, 2008?13 (millions) 72
Table 56: Switzerland population, by gender, 2003?08 (millions) 72
Table 57: Switzerland population forecast, by gender, 2008?13 (millions) 73
Table 58: Switzerland nominal GDP, 2003?08 (CHF bn, nominal prices) 73
Table 59: Switzerland nominal GDP forecast, 2008?13 (CHF bn, nominal prices) 73
Table 60: Switzerland real GDP, 2003?08 (CHF bn, 2000 prices) 74
Table 61: Switzerland real GDP forecast, 2008?13 (CHF bn, 2000 prices) 74
Table 62: Switzerland real GDP, 2003?08 (US$ bn, 2000 prices) 74
Table 63: Switzerland real GDP forecast, 2008?13 (US$ bn, 2000 prices) 75
Table 64: Switzerland consumer price index, 2003?08 (2000=100) 75
Table 65: Switzerland consumer price index, 2008?13 (2000=100) 75