TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - News and magazine 2
Summary category level - Newspapers 3
Summary category level - Magazines 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 15
Value Analysis, 2003?08 15
Value Analysis, 2008?13 16
Value Analysis, US$ 2003?08 18
Value Analysis, US$ 2008?13 18
Volume Analysis, 2003?08 20
Volume Analysis, 2008?13 21
Distribution Analysis 23
Expenditure & consumption per capita 25
Chapter 4 CATEGORY ANALYSIS - NEWSPAPERS 28
Value Analysis, 2003?08 28
Value Analysis, 2008?13 29
Value Analysis, US$ 2003?08 31
Value Analysis, US$ 2008?13 31
Volume Analysis, 2003?08 33
Volume Analysis, 2008?13 34
Company and Brand Share Analysis 36
Distribution Analysis 39
Expenditure & consumption per capita 41
Chapter 5 CATEGORY ANALYSIS - MAGAZINES 44
Value Analysis, 2003?08 44
Value Analysis, 2008?13 45
Value Analysis, US$ 2003?08 47
Value Analysis, US$ 2008?13 47
Volume Analysis, 2003?08 49
Volume Analysis, 2008?13 50
Distribution Analysis 52
Expenditure & consumption per capita 54
Chapter 6 COUNTRY COMPARISON 57
Value 57
Volume 62
Chapter 7 TAIWAN SOCIOECONOMIC PROFILE 66
Country Overview 66
Key Facts 67
Political Overview 68
Economic Overview 69
Chapter 8 TAIWAN MACROECONOMIC PROFILE 70
Macroeconomic Indicators 70
Chapter 9 RESEARCH METHODOLOGY 75
Methodology overview 75
Secondary research 76
Market modeling 77
Primary research 78
Data finalization 79
Ongoing research 79
Chapter 10 APPENDIX 80
Future readings 80
How to contact experts in your industry 80
Disclaimer 80

LIST OF FIGURES
Figure 1: Taiwan news and magazine value and value forecast, 2003?13 (TWD m, nominal prices) 17
Figure 2: Taiwan news and magazine category growth comparison, by value, 2003?13 19
Figure 3: Taiwan news and magazine volume and volume forecast, 2003?13 (Copies m) 22
Figure 4: Taiwan news and magazine category growth comparison, by volume, 2003?13 22
Figure 5: Taiwan news and magazine distribution channels, by volume, 2007?08 (%) 24
Figure 6: Taiwan newspapers value and value forecast, 2003?13 (TWD m, nominal prices) 30
Figure 7: Taiwan newspapers category growth comparison, by value, 2003?13 32
Figure 8: Taiwan newspapers volume and volume forecast, 2003?13 (Copies m) 35
Figure 9: Taiwan newspapers category growth comparison, by volume, 2003?13 35
Figure 10: Taiwan newspapers company share, by volume, 2007?08 (%) 37
Figure 11: Taiwan newspapers distribution channels, by volume, 2007?08 (%) 40
Figure 12: Taiwan magazines value and value forecast, 2003?13 (TWD m, nominal prices) 46
Figure 13: Taiwan magazines category growth comparison, by value, 2003?13 48
Figure 14: Taiwan magazines volume and volume forecast, 2003?13 (Copies m) 51
Figure 15: Taiwan magazines category growth comparison, by volume, 2003?13 51
Figure 16: Taiwan magazines distribution channels, by volume, 2007?08 (%) 53
Figure 17: Global news and magazine market split (value terms, 2008) – Top 5 countries 58
Figure 18: Global news and magazine market value, 2003–08 (Top 5 countries) 61
Figure 19: Global news and magazine market split (volume terms, 2008) – Top 5 countries 63
Figure 20: Global news and magazine market volume, 2003–08 (Top 5 countries) 65
Figure 21: Map of Taiwan 67
Figure 22: Annual data review process 76

LIST OF TABLES
Table 1: News and magazine category definitions 7
Table 2: News and magazine distribution channels 8
Table 3: Taiwan news and magazine value, 2003?08 (TWD m, nominal prices) 15
Table 4: Taiwan news and magazine value forecast, 2008?13 (TWD m, nominal prices) 16
Table 5: Taiwan news and magazine value, 2003?08 (US$ m nominal prices) 18
Table 6: Taiwan news and magazine value forecast, 2008?13 (US$ m nominal prices) 18
Table 7: Taiwan news and magazine volume, 2003?08 (Copies m) 20
Table 8: Taiwan news and magazine volume forecast, 2008?13 (Copies m) 21
Table 9: Taiwan news and magazine distribution channels, by volume, 2007?08 (%) 23
Table 10: Taiwan news and magazine volume, by distribution channel, 2007?08 (Copies m) 23
Table 11: Taiwan news and magazine expenditure per capita, 2003?08 (TWD, nominal prices) 25
Table 12: Taiwan news and magazine forecast expenditure per capita, 2008?13 (TWD, nominal prices) 25
Table 13: Taiwan news and magazine expenditure per capita, 2003?08 (US$ nominal prices) 26
Table 14: Taiwan news and magazine forecast expenditure per capita, 2008?13 (US$ nominal prices) 26
Table 15: Taiwan news and magazine consumption per capita, 2003?08 (Copies) 27
Table 16: Taiwan news and magazine forecast consumption per capita, 2008?13 (Copies) 27
Table 17: Taiwan newspapers value, 2003?08 (TWD m, nominal prices) 28
Table 18: Taiwan newspapers value forecast, 2008?13 (TWD m, nominal prices) 29
Table 19: Taiwan newspapers value, 2003?08 (US$ m nominal prices) 31
Table 20: Taiwan newspapers value forecast, 2008?13 (US$ m nominal prices) 31
Table 21: Taiwan newspapers volume, 2003?08 (Copies m) 33
Table 22: Taiwan newspapers volume forecast, 2008?13 (Copies m) 34
Table 23: Taiwan newspapers brand share, by volume, 2007?08 (%) 36
Table 24: Taiwan newspapers volume, by brand 2007?08 (Copies m) 36
Table 25: Taiwan newspapers company share by volume, 2007?08 (%) 38
Table 26: Taiwan newspapers volume, by company, 2007?08 (Copies m) 38
Table 27: Taiwan newspapers distribution channels, by volume, 2007?08 (%) 39
Table 28: Taiwan newspapers volume, by distribution channel, 2007?08 (Copies m) 39
Table 29: Taiwan newspapers expenditure per capita, 2003?08 (TWD, nominal prices) 41
Table 30: Taiwan newspapers forecast expenditure per capita, 2008?13 (TWD, nominal prices) 41
Table 31: Taiwan newspapers expenditure per capita, 2003?08 (US$ nominal prices) 42
Table 32: Taiwan newspapers forecast expenditure per capita, 2008?13 (US$ nominal prices) 42
Table 33: Taiwan newspapers consumption per capita, 2003?08 (Copies) 43
Table 34: Taiwan newspapers forecast consumption per capita, 2008?13 (Copies) 43
Table 35: Taiwan magazines value, 2003?08 (TWD m, nominal prices) 44
Table 36: Taiwan magazines value forecast, 2008?13 (TWD m, nominal prices) 45
Table 37: Taiwan magazines value, 2003?08 (US$ m nominal prices) 47
Table 38: Taiwan magazines value forecast, 2008?13 (US$ m nominal prices) 47
Table 39: Taiwan magazines volume, 2003?08 (Copies m) 49
Table 40: Taiwan magazines volume forecast, 2008?13 (Copies m) 50
Table 41: Taiwan magazines distribution channels, by volume, 2007?08 (%) 52
Table 42: Taiwan magazines volume, by distribution channel, 2007?08 (Copies m) 52
Table 43: Taiwan magazines expenditure per capita, 2003?08 (TWD, nominal prices) 54
Table 44: Taiwan magazines forecast expenditure per capita, 2008?13 (TWD, nominal prices) 54
Table 45: Taiwan magazines expenditure per capita, 2003?08 (US$ nominal prices) 55
Table 46: Taiwan magazines forecast expenditure per capita, 2008?13 (US$ nominal prices) 55
Table 47: Taiwan magazines consumption per capita, 2003?08 (Copies) 56
Table 48: Taiwan magazines forecast consumption per capita, 2008?13 (Copies) 56
Table 49: Global news and magazine market value, 2008 57
Table 50: Global news and magazine market split (value terms (US$ m), 2008) – Top 5 countries 60
Table 51: Global news and magazine market volume, 2008 62
Table 52: Global news and magazine market split (volume terms, 2008) – Top 5 countries 65
Table 53: Taiwan Key Facts 67
Table 54: Taiwan population, by age group, 2003?08 (millions) 70
Table 55: Taiwan population forecast, by age group, 2008?13 (millions) 71
Table 56: Taiwan population, by gender, 2003?08 (millions) 71
Table 57: Taiwan population forecast, by gender, 2008?13 (millions) 72
Table 58: Taiwan nominal GDP, 2003?08 (TWD bn, nominal prices) 72
Table 59: Taiwan nominal GDP forecast, 2008?13 (TWD bn, nominal prices) 72
Table 60: Taiwan real GDP, 2003?08 (TWD bn, 2000 prices) 73
Table 61: Taiwan real GDP forecast, 2008?13 (TWD bn, 2000 prices) 73
Table 62: Taiwan real GDP, 2003?08 (US$ bn, 2000 prices) 73
Table 63: Taiwan real GDP forecast, 2008?13 (US$ bn, 2000 prices) 74
Table 64: Taiwan consumer price index, 2003?08 (2000=100) 74
Table 65: Taiwan consumer price index, 2008?13 (2000=100) 74