TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - News and magazine 2
Summary category level - Newspapers 3
Summary category level - Magazines 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 15
Value Analysis, 2003?08 15
Value Analysis, 2008?13 16
Value Analysis, US$ 2003?08 18
Value Analysis, US$ 2008?13 18
Volume Analysis, 2003?08 20
Volume Analysis, 2008?13 21
Distribution Analysis 23
Expenditure & consumption per capita 25
Chapter 4 CATEGORY ANALYSIS - NEWSPAPERS 28
Value Analysis, 2003?08 28
Value Analysis, 2008?13 29
Value Analysis, US$ 2003?08 31
Value Analysis, US$ 2008?13 31
Volume Analysis, 2003?08 33
Volume Analysis, 2008?13 34
Company and Brand Share Analysis 36
Distribution Analysis 40
Expenditure & consumption per capita 42
Chapter 5 CATEGORY ANALYSIS - MAGAZINES 45
Value Analysis, 2003?08 45
Value Analysis, 2008?13 46
Value Analysis, US$ 2003?08 48
Value Analysis, US$ 2008?13 48
Volume Analysis, 2003?08 50
Volume Analysis, 2008?13 51
Distribution Analysis 53
Expenditure & consumption per capita 55
Chapter 6 COUNTRY COMPARISON 58
Value 58
Volume 63
Chapter 7 UKRAINE SOCIOECONOMIC PROFILE 67
Country Overview 67
Key Facts 69
Political Overview 70
Economic Overview 71
Chapter 8 UKRAINE MACROECONOMIC PROFILE 72
Macroeconomic Indicators 72
Chapter 9 RESEARCH METHODOLOGY 77
Methodology overview 77
Secondary research 78
Market modeling 79
Primary research 80
Data finalization 81
Ongoing research 81
Chapter 10 APPENDIX 82
Future readings 82
How to contact experts in your industry 82
Disclaimer 82
LIST OF FIGURES
Figure 1: Ukraine news and magazine value and value forecast, 2003?13 (UAH m, nominal prices) 17
Figure 2: Ukraine news and magazine category growth comparison, by value, 2003?13 19
Figure 3: Ukraine news and magazine volume and volume forecast, 2003?13 (Copies m) 22
Figure 4: Ukraine news and magazine category growth comparison, by volume, 2003?13 22
Figure 5: Ukraine news and magazine distribution channels, by volume, 2007?08 (%) 24
Figure 6: Ukraine newspapers value and value forecast, 2003?13 (UAH m, nominal prices) 30
Figure 7: Ukraine newspapers category growth comparison, by value, 2003?13 32
Figure 8: Ukraine newspapers volume and volume forecast, 2003?13 (Copies m) 35
Figure 9: Ukraine newspapers category growth comparison, by volume, 2003?13 35
Figure 10: Ukraine newspapers company share, by volume, 2007?08 (%) 38
Figure 11: Ukraine newspapers distribution channels, by volume, 2007?08 (%) 41
Figure 12: Ukraine magazines value and value forecast, 2003?13 (UAH m, nominal prices) 47
Figure 13: Ukraine magazines category growth comparison, by value, 2003?13 49
Figure 14: Ukraine magazines volume and volume forecast, 2003?13 (Copies m) 52
Figure 15: Ukraine magazines category growth comparison, by volume, 2003?13 52
Figure 16: Ukraine magazines distribution channels, by volume, 2007?08 (%) 54
Figure 17: Global news and magazine market split (value terms, 2008) – Top 5 countries 59
Figure 18: Global news and magazine market value, 2003–08 (Top 5 countries) 62
Figure 19: Global news and magazine market split (volume terms, 2008) – Top 5 countries 64
Figure 20: Global news and magazine market volume, 2003–08 (Top 5 countries) 66
Figure 21: Map of Ukraine 69
Figure 22: Annual data review process 78
LIST OF TABLES
Table 1: News and magazine category definitions 7
Table 2: News and magazine distribution channels 8
Table 3: Ukraine news and magazine value, 2003?08 (UAH m, nominal prices) 15
Table 4: Ukraine news and magazine value forecast, 2008?13 (UAH m, nominal prices) 16
Table 5: Ukraine news and magazine value, 2003?08 (US$ m nominal prices) 18
Table 6: Ukraine news and magazine value forecast, 2008?13 (US$ m nominal prices) 18
Table 7: Ukraine news and magazine volume, 2003?08 (Copies m) 20
Table 8: Ukraine news and magazine volume forecast, 2008?13 (Copies m) 21
Table 9: Ukraine news and magazine distribution channels, by volume, 2007?08 (%) 23
Table 10: Ukraine news and magazine volume, by distribution channel, 2007?08 (Copies m) 23
Table 11: Ukraine news and magazine expenditure per capita, 2003?08 (UAH, nominal prices) 25
Table 12: Ukraine news and magazine forecast expenditure per capita, 2008?13 (UAH, nominal prices) 25
Table 13: Ukraine news and magazine expenditure per capita, 2003?08 (US$ nominal prices) 26
Table 14: Ukraine news and magazine forecast expenditure per capita, 2008?13 (US$ nominal prices) 26
Table 15: Ukraine news and magazine consumption per capita, 2003?08 (Copies) 27
Table 16: Ukraine news and magazine forecast consumption per capita, 2008?13 (Copies) 27
Table 17: Ukraine newspapers value, 2003?08 (UAH m, nominal prices) 28
Table 18: Ukraine newspapers value forecast, 2008?13 (UAH m, nominal prices) 29
Table 19: Ukraine newspapers value, 2003?08 (US$ m nominal prices) 31
Table 20: Ukraine newspapers value forecast, 2008?13 (US$ m nominal prices) 31
Table 21: Ukraine newspapers volume, 2003?08 (Copies m) 33
Table 22: Ukraine newspapers volume forecast, 2008?13 (Copies m) 34
Table 23: Ukraine newspapers brand share, by volume, 2007?08 (%) 36
Table 24: Ukraine newspapers volume, by brand 2007?08 (Copies m) 37
Table 25: Ukraine newspapers company share by volume, 2007?08 (%) 39
Table 26: Ukraine newspapers volume, by company, 2007?08 (Copies m) 39
Table 27: Ukraine newspapers distribution channels, by volume, 2007?08 (%) 40
Table 28: Ukraine newspapers volume, by distribution channel, 2007?08 (Copies m) 40
Table 29: Ukraine newspapers expenditure per capita, 2003?08 (UAH, nominal prices) 42
Table 30: Ukraine newspapers forecast expenditure per capita, 2008?13 (UAH, nominal prices) 42
Table 31: Ukraine newspapers expenditure per capita, 2003?08 (US$ nominal prices) 43
Table 32: Ukraine newspapers forecast expenditure per capita, 2008?13 (US$ nominal prices) 43
Table 33: Ukraine newspapers consumption per capita, 2003?08 (Copies) 44
Table 34: Ukraine newspapers forecast consumption per capita, 2008?13 (Copies) 44
Table 35: Ukraine magazines value, 2003?08 (UAH m, nominal prices) 45
Table 36: Ukraine magazines value forecast, 2008?13 (UAH m, nominal prices) 46
Table 37: Ukraine magazines value, 2003?08 (US$ m nominal prices) 48
Table 38: Ukraine magazines value forecast, 2008?13 (US$ m nominal prices) 48
Table 39: Ukraine magazines volume, 2003?08 (Copies m) 50
Table 40: Ukraine magazines volume forecast, 2008?13 (Copies m) 51
Table 41: Ukraine magazines distribution channels, by volume, 2007?08 (%) 53
Table 42: Ukraine magazines volume, by distribution channel, 2007?08 (Copies m) 53
Table 43: Ukraine magazines expenditure per capita, 2003?08 (UAH, nominal prices) 55
Table 44: Ukraine magazines forecast expenditure per capita, 2008?13 (UAH, nominal prices) 55
Table 45: Ukraine magazines expenditure per capita, 2003?08 (US$ nominal prices) 56
Table 46: Ukraine magazines forecast expenditure per capita, 2008?13 (US$ nominal prices) 56
Table 47: Ukraine magazines consumption per capita, 2003?08 (Copies) 57
Table 48: Ukraine magazines forecast consumption per capita, 2008?13 (Copies) 57
Table 49: Global news and magazine market value, 2008 58
Table 50: Global news and magazine market split (value terms (US$ m), 2008) – Top 5 countries 61
Table 51: Global news and magazine market volume, 2008 63
Table 52: Global news and magazine market split (volume terms, 2008) – Top 5 countries 66
Table 53: Ukraine Key Facts 69
Table 54: Ukraine population, by age group, 2003?08 (millions) 72
Table 55: Ukraine population forecast, by age group, 2008?13 (millions) 73
Table 56: Ukraine population, by gender, 2003?08 (millions) 73
Table 57: Ukraine population forecast, by gender, 2008?13 (millions) 74
Table 58: Ukraine nominal GDP, 2003?08 (UAH bn, nominal prices) 74
Table 59: Ukraine nominal GDP forecast, 2008?13 (UAH bn, nominal prices) 74
Table 60: Ukraine real GDP, 2003?08 (UAH bn, 2000 prices) 75
Table 61: Ukraine real GDP forecast, 2008?13 (UAH bn, 2000 prices) 75
Table 62: Ukraine real GDP, 2003?08 (US$ bn, 2000 prices) 75
Table 63: Ukraine real GDP forecast, 2008?13 (US$ bn, 2000 prices) 76
Table 64: Ukraine consumer price index, 2003?08 (2000=100) 76
Table 65: Ukraine consumer price index, 2008?13 (2000=100) 76
