TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - News and magazine 2
Summary category level - Newspapers 3
Summary category level - Magazines 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 15
Value Analysis, 2003?08 15
Value Analysis, 2008?13 16
Value Analysis, US$ 2003?08 18
Value Analysis, US$ 2008?13 18
Volume Analysis, 2003?08 20
Volume Analysis, 2008?13 21
Distribution Analysis 23
Expenditure & consumption per capita 25
Chapter 4 CATEGORY ANALYSIS - NEWSPAPERS 28
Value Analysis, 2003?08 28
Value Analysis, 2008?13 29
Value Analysis, US$ 2003?08 31
Value Analysis, US$ 2008?13 31
Volume Analysis, 2003?08 33
Volume Analysis, 2008?13 34
Company and Brand Share Analysis 36
Distribution Analysis 39
Expenditure & consumption per capita 41
Chapter 5 CATEGORY ANALYSIS - MAGAZINES 44
Value Analysis, 2003?08 44
Value Analysis, 2008?13 45
Value Analysis, US$ 2003?08 47
Value Analysis, US$ 2008?13 47
Volume Analysis, 2003?08 49
Volume Analysis, 2008?13 50
Distribution Analysis 53
Expenditure & consumption per capita 55
Chapter 6 COUNTRY COMPARISON 58
Value 58
Volume 63
Chapter 7 CZECH REPUBLIC SOCIOECONOMIC PROFILE 68
Country Overview 68
Key Facts 69
Political Overview 70
Economic Overview 71
Chapter 8 CZECH REPUBLIC MACROECONOMIC PROFILE 72
Macroeconomic Indicators 72
Chapter 9 RESEARCH METHODOLOGY 77
Methodology overview 77
Secondary research 78
Market modeling 79
Primary research 80
Data finalization 81
Ongoing research 81
Chapter 10 APPENDIX 82
Future readings 82
How to contact experts in your industry 82
Disclaimer 82

LIST OF FIGURES
Figure 1: Czech Republic news and magazine value and value forecast, 2003?13 (CZK m, nominal prices) 17
Figure 2: Czech Republic news and magazine category growth comparison, by value, 2003?13 19
Figure 3: Czech Republic news and magazine volume and volume forecast, 2003?13 (Copies m) 22
Figure 4: Czech Republic news and magazine category growth comparison, by volume, 2003?13 22
Figure 5: Czech Republic news and magazine distribution channels, by volume, 2007?08 (%) 24
Figure 6: Czech Republic newspapers value and value forecast, 2003?13 (CZK m, nominal prices) 30
Figure 7: Czech Republic newspapers category growth comparison, by value, 2003?13 32
Figure 8: Czech Republic newspapers volume and volume forecast, 2003?13 (Copies m) 35
Figure 9: Czech Republic newspapers category growth comparison, by volume, 2003?13 35
Figure 10: Czech Republic newspapers company share, by volume, 2007?08 (%) 37
Figure 11: Czech Republic newspapers distribution channels, by volume, 2007?08 (%) 40
Figure 12: Czech Republic magazines value and value forecast, 2003?13 (CZK m, nominal prices) 46
Figure 13: Czech Republic magazines category growth comparison, by value, 2003?13 48
Figure 14: Czech Republic magazines volume and volume forecast, 2003?13 (Copies m) 51
Figure 15: Czech Republic magazines category growth comparison, by volume, 2003?13 52
Figure 16: Czech Republic magazines distribution channels, by volume, 2007?08 (%) 54
Figure 17: Global news and magazine market split (value terms, 2008) – Top 5 countries 59
Figure 18: Global news and magazine market value, 2003–08 (Top 5 countries) 62
Figure 19: Global news and magazine market split (volume terms, 2008) – Top 5 countries 64
Figure 20: Global news and magazine market volume, 2003–08 (Top 5 countries) 67
Figure 21: Map of Czech Republic 69
Figure 22: Annual data review process 78

LIST OF TABLES
Table 1: News and magazine category definitions 7
Table 2: News and magazine distribution channels 8
Table 3: Czech Republic news and magazine value, 2003?08 (CZK m, nominal prices) 15
Table 4: Czech Republic news and magazine value forecast, 2008?13 (CZK m, nominal prices) 16
Table 5: Czech Republic news and magazine value, 2003?08 (US$ m nominal prices) 18
Table 6: Czech Republic news and magazine value forecast, 2008?13 (US$ m nominal prices) 18
Table 7: Czech Republic news and magazine volume, 2003?08 (Copies m) 20
Table 8: Czech Republic news and magazine volume forecast, 2008?13 (Copies m) 21
Table 9: Czech Republic news and magazine distribution channels, by volume, 2007?08 (%) 23
Table 10: Czech Republic news and magazine volume, by distribution channel, 2007?08 (Copies m) 23
Table 11: Czech Republic news and magazine expenditure per capita, 2003?08 (CZK, nominal prices) 25
Table 12: Czech Republic news and magazine forecast expenditure per capita, 2008?13 (CZK, nominal prices) 25
Table 13: Czech Republic news and magazine expenditure per capita, 2003?08 (US$ nominal prices) 26
Table 14: Czech Republic news and magazine forecast expenditure per capita, 2008?13 (US$ nominal prices) 26
Table 15: Czech Republic news and magazine consumption per capita, 2003?08 (Copies) 27
Table 16: Czech Republic news and magazine forecast consumption per capita, 2008?13 (Copies) 27
Table 17: Czech Republic newspapers value, 2003?08 (CZK m, nominal prices) 28
Table 18: Czech Republic newspapers value forecast, 2008?13 (CZK m, nominal prices) 29
Table 19: Czech Republic newspapers value, 2003?08 (US$ m nominal prices) 31
Table 20: Czech Republic newspapers value forecast, 2008?13 (US$ m nominal prices) 31
Table 21: Czech Republic newspapers volume, 2003?08 (Copies m) 33
Table 22: Czech Republic newspapers volume forecast, 2008?13 (Copies m) 34
Table 23: Czech Republic newspapers brand share, by volume, 2007?08 (%) 36
Table 24: Czech Republic newspapers volume, by brand 2007?08 (Copies m) 36
Table 25: Czech Republic newspapers company share by volume, 2007?08 (%) 38
Table 26: Czech Republic newspapers volume, by company, 2007?08 (Copies m) 38
Table 27: Czech Republic newspapers distribution channels, by volume, 2007?08 (%) 39
Table 28: Czech Republic newspapers volume, by distribution channel, 2007?08 (Copies m) 39
Table 29: Czech Republic newspapers expenditure per capita, 2003?08 (CZK, nominal prices) 41
Table 30: Czech Republic newspapers forecast expenditure per capita, 2008?13 (CZK, nominal prices) 41
Table 31: Czech Republic newspapers expenditure per capita, 2003?08 (US$ nominal prices) 42
Table 32: Czech Republic newspapers forecast expenditure per capita, 2008?13 (US$ nominal prices) 42
Table 33: Czech Republic newspapers consumption per capita, 2003?08 (Copies) 43
Table 34: Czech Republic newspapers forecast consumption per capita, 2008?13 (Copies) 43
Table 35: Czech Republic magazines value, 2003?08 (CZK m, nominal prices) 44
Table 36: Czech Republic magazines value forecast, 2008?13 (CZK m, nominal prices) 45
Table 37: Czech Republic magazines value, 2003?08 (US$ m nominal prices) 47
Table 38: Czech Republic magazines value forecast, 2008?13 (US$ m nominal prices) 47
Table 39: Czech Republic magazines volume, 2003?08 (Copies m) 49
Table 40: Czech Republic magazines volume forecast, 2008?13 (Copies m) 50
Table 41: Czech Republic magazines distribution channels, by volume, 2007?08 (%) 53
Table 42: Czech Republic magazines volume, by distribution channel, 2007?08 (Copies m) 53
Table 43: Czech Republic magazines expenditure per capita, 2003?08 (CZK, nominal prices) 55
Table 44: Czech Republic magazines forecast expenditure per capita, 2008?13 (CZK, nominal prices) 55
Table 45: Czech Republic magazines expenditure per capita, 2003?08 (US$ nominal prices) 56
Table 46: Czech Republic magazines forecast expenditure per capita, 2008?13 (US$ nominal prices) 56
Table 47: Czech Republic magazines consumption per capita, 2003?08 (Copies) 57
Table 48: Czech Republic magazines forecast consumption per capita, 2008?13 (Copies) 57
Table 49: Global news and magazine market value, 2008 58
Table 50: Global news and magazine market split (value terms (US$ m), 2008) – Top 5 countries 61
Table 51: Global news and magazine market volume, 2008 63
Table 52: Global news and magazine market split (volume terms, 2008) – Top 5 countries 66
Table 53: Czech Republic Key Facts 69
Table 54: Czech Republic population, by age group, 2003?08 (millions) 72
Table 55: Czech Republic population forecast, by age group, 2008?13 (millions) 73
Table 56: Czech Republic population, by gender, 2003?08 (millions) 73
Table 57: Czech Republic population forecast, by gender, 2008?13 (millions) 74
Table 58: Czech Republic nominal GDP, 2003?08 (CZK bn, nominal prices) 74
Table 59: Czech Republic nominal GDP forecast, 2008?13 (CZK bn, nominal prices) 74
Table 60: Czech Republic real GDP, 2003?08 (CZK bn, 2000 prices) 75
Table 61: Czech Republic real GDP forecast, 2008?13 (CZK bn, 2000 prices) 75
Table 62: Czech Republic real GDP, 2003?08 (US$ bn, 2000 prices) 75
Table 63: Czech Republic real GDP forecast, 2008?13 (US$ bn, 2000 prices) 76
Table 64: Czech Republic consumer price index, 2003?08 (2000=100) 76
Table 65: Czech Republic consumer price index, 2008?13 (2000=100) 76