ProLogis - Financial and Strategic Analysis Review: Prologis European Properties (PEPR) is an industrial distribution facilities company. The company owns, develops and manages a diversified range of modern distribution facilities in the industrial property sector. The company provides these distribution facilities to diversified industrial sectors such as retail, industrial durables, electrical and mechanical, computer and electronics, and pharmaceuticals. Geographically, the company has operations in eleven countries, namely, Belgium, Germany, the Netherlands, Sweden, France, Italy, Spain, Czech Republic, Hungary, Poland, and the UK. As of December 2011, the company's portfolio consisted of 220 facilities in eleven countries covering an area of 4.7 million sq m with a market value of €2,600m. PEPR is managed by ProLogis Management S.a r.l., a wholly-owned subsidiary of Prologis, Inc. The company is headquartered in Luxembourg.

The company focuses on retaining its market position. In the process, the company aims at managing its portfolio of modern distribution facilities by building critical mass in strategic locations. It also focuses on customer service and proactive leasing.

This report presents an in-depth business, strategic and financial analysis of ProLogis. The report provides a comprehensive insight into the company, including business structure and operations, executive biographies and key competitors. The hallmark of the report is the detailed strategic analysis and views on the company.

Scope

-The company’s strengths and weaknesses and areas of development or decline are analyzed. Financial, strategic and operational factors are considered.
-The opportunities open to the company are considered and its growth potential assessed. Competitive or technological threats are highlighted.
-The report contains critical company information – business structure and operations, the company history, major products and services, key competitors, key employees and executive biographies, different locations and important subsidiaries.
-It provides detailed financial ratios for the past five years as well as interim ratios for the last four quarters.
-Financial ratios include profitability, margins and returns, liquidity and leverage, financial position and efficiency ratios.

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