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Amway Corporation - Strategic SWOT Analysis Review

Amway Corporation (Amway), a subsidiary of Alticor Inc., is a direct retailer, manufacturer and marketer of cosmetics and related products. The company offers a wide range of health and beauty, household cleaning, cosmetics and skin care and home care products. It also offers business opportunities and provides several services such as home delivery and direct shipping, home, auto, travel, financial, and communications. Amway sells its products under several brands, namely, Artistry, Nutrilite, Legacy of Clean, XS, eSPRING, ATMOSPHERE, Satinique, iCOOK and Ribbon. The company operates in more than 80 countries across Greater China, Europe, America, Japan & Korea, SE Asia and Australia.

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