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Birks & Mayors Inc. (BMJ) - Financial and Strategic SWOT Analysis Review

Birks & Mayors Inc. (B&M) is a Canada based company engaged in the business of jewelry products. The company, together with its subsidiaries, designs, develops, makes and retails fine jewelry, time pieces, sterling silver and gifts. Products offered by the company include diamonds, gemstones, precious metal jewelry, rings, wedding bands, earrings, bracelets, necklaces, charms, timepieces, and gifts. B&M also offers repair and custom design services. The company owns 70 retail outlets, out of which 37 stores are operated under the brand name Birks, two are operated under Brinkhaus brand across Canada and 31 are operated under the Mayors brand name in Florida and Atlanta, Georgia. The company has its manufacturing facilities in Rhode Island, Montreal, Vancouver and Florida. It is headquartered at Montreal in Quebec, Canada.

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