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Blue Nile Inc. (NILE) - Financial and Strategic SWOT Analysis Review

Blue Nile Inc. (NILE) - Financial and Strategic SWOT Analysis Review - Blue Nile, Inc. (Blue Nile) is an e-retailer of diamonds and fine jewelry. The product line of the company includes loose diamonds, diamond engagement rings, diamond wedding rings, diamond anniversary rings, ear rings, pendants, diamond bracelets and other jewelry. In addition to it, the company also offers services such as free shipping services, warranty maintenance and others. Apart from its primary website, it has also other two websites as well including www.bluenile.ca, www.blenile.co.uk. The company has been awarded the Bizrate.com Circle of Excellence Platinum Award, which recognizes the best in online customer service as ranked by actual consumers. The company along with its two subsidiaries principally operates in the US, the UK and Canada. Blue Nile is headquartered in Seattle, Washington, the US.

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