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Comet - Verdict Company Briefing

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Market

Retail

Report Type

Company Profile

Country

Global

Published

9 November 2012

Number of Pages

19

Report Delivery

Email

Delivery Lead Time

1-3 hours, 24 hour max

Publisher

Verdict Research

File Format

PDF

Comet has struggled to compete in a tough trading environment, progressively losing market share since this peaked in 2010. This profile explains the direction Comet is taking, with estimated sales data and market shares, and analysis of key events which will affect the retailer's outlook over the coming years.

Report Scope

- Identify opportunities in the electricals market by understanding Comet's strategic decision making in a declining market
- Take advantage of new electricals products on the market that Comet have identified to boost growth
- Benchmark your electricals performance by comparing sales data and market share

Key Highlights

Comet has strong visitor appeal across a broad range of demographics. However it finds particular appeal among the over 45s. The retailer has struggled to build appeal among a younger generation of shoppers, with its product mix, dominated by big ticket white goods, proving expensive and a lack of a focus on exciting new technology.

With Best Buy closing its entire 11 big box out-of-town stores in November 2011, and many independent electricals retailers also closing down over the past year, there are opportunities for recovery in the coming year. Retailers able to weather the economic storm will be able to grow revenues at a fast pace in 2013.

To drive its market share forward, Comet will need to continue to build on its multichannel approach, with a focus on click & reserve and click & collect, and rebuild its customer service reputation by having fully trained expert advisers on hand to assist customers.

Reasons to Buy

- Which customer segments visit Comet for electricals and what is its share of each demographic group?
- What is Comet's strategy for its future store portfolio and what impact will this have on its sales?
- What is Comet's share of the UK electricals market?
- How has Dixons' electricals performed compared to the total UK electricals market?

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+44 (0) 203 086 8600

Select License Type

Electronic License

Electronic License

An electronic version (mostly PDF, but can be Excel or PPT), which is either available for immediate download or will be sent via email by the Publisher of the report. The licencing for an electronic version is for use by the purchaser ONLY.

Site License

Site License

An electronic version (mostly PDF, but can be Excel or PPT). Where the report(s) is intended for use by more than one individual, across for example, a site, an office, or a division or country.

Corporate License

Corporate License

An electronic version (mostly PDF, but can be Excel or PPT). Where the report(s) is/are intended for use by an organisation in its entirety. For example, if reports are put on an Intranet or if they are distributed or used by more than one office, division, or country operation, then a Corporate Licence is required.

£248.62

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