Companies and Markets
Call us on +44 (0) 203 086 8600
Market Research A to Z | Company Profiles A to Z | RegisterRegister | Contact UsContact Us | Shopping Basket Shopping Basket
+44 (0) 203 086 8600 Call us on

Morrisons - Verdict Company Briefing

255.6

Select License Type

Electronic License

Electronic License

An electronic version (mostly PDF, but can be Excel or PPT), which is either available for immediate download or will be sent via email by the Publisher of the report. The licencing for an electronic version is for use by the purchaser ONLY.

Site License

Site License

An electronic version (mostly PDF, but can be Excel or PPT). Where the report(s) is intended for use by more than one individual, across for example, a site, an office, or a division or country.

Corporate License

Corporate License

An electronic version (mostly PDF, but can be Excel or PPT). Where the report(s) is/are intended for use by an organisation in its entirety. For example, if reports are put on an Intranet or if they are distributed or used by more than one office, division, or country operation, then a Corporate Licence is required.

£255.60

Change Currency

GBP EURO USD
GBP EURO USD

Market

Retail

Report Type

Company Profile

Country

Global

Published

9 November 2012

Number of Pages

30

Report Delivery

Email

Delivery Lead Time

1-3 hours, 24 hour max

Publisher

Verdict Research

File Format

PDF

Morrisons is the UK's fourth largest supermarket operator. Following the arrival of Dalton Phillips as the retailer's CEO in March 2010, Morrisons has outlined its intention to further develop its fresh food offer - with fresh format stores, launch a transactional website – building on the learnings from kiddicare, rollout its M Local convenience stores and expand its non-food offer online.

Report Scope

- Plan your expansion strategy by understanding how and where Morrisons has increased its store portfolio, and the impact this has had on densities
- Benchmark your performance in food & grocery with detailed key performance indicators across sales and space data for Morrisons
- Compare your fresh food strategies with Morrisons new format stores
- Analyse the risk posed to competition by expansion of the M local convenience format

Key Highlights

Morrisons' has faced a challenge in marrying its focus on quality & fresh with low price resonance in an austere climate. Morrisons is the only one of the Big Four to stay away from price comparison strategies. According to our How Britain Shops data for 2012 price as a driver of disloyalty has increased year-on-year by 5.3 percentage points.

Late to the online grocery market Morrisons has yet to launch a transactional site. When it does so it will find a tough audience awaits. Shopping behaviour has matured in the channel and expectations are growing. There is a lot of ground to be made up and Morrisons will face a much tougher challenge than any of its competitors have in the past.

Morrisons has lost three senior executives in 2012 with the departure of chief financial officer Richard Pennycook, commercial director Richard Hodgson and marketing director, Richard Lancaster. These high profile departures threaten to destabilise CEO Dalton Philip's drive towards revitalising the retailer.

Reasons to Buy

- Will Morrisons food & grocery sales recover in 2013, and what impact will there be on market share?
- What are Morrisons plans for expansion over the coming years, and how will this contribute to sales growth?
- How has Morrisons fresh format rollout impacted its price perception?

Speak to an Advisor

Call us on
+44 (0) 203 086 8600

Select License Type

Electronic License

Electronic License

An electronic version (mostly PDF, but can be Excel or PPT), which is either available for immediate download or will be sent via email by the Publisher of the report. The licencing for an electronic version is for use by the purchaser ONLY.

Site License

Site License

An electronic version (mostly PDF, but can be Excel or PPT). Where the report(s) is intended for use by more than one individual, across for example, a site, an office, or a division or country.

Corporate License

Corporate License

An electronic version (mostly PDF, but can be Excel or PPT). Where the report(s) is/are intended for use by an organisation in its entirety. For example, if reports are put on an Intranet or if they are distributed or used by more than one office, division, or country operation, then a Corporate Licence is required.

£255.60

Change Currency

GBP EURO USD

Change Currency

GBP
USD

Visitor Comments

All posts are pre-moderated and must obey the house rules.

Change Currency

GBP
USD

Use our research skills: Get free support

Free Research Support: Let us do the work for you and find information from public and private sources of information. Contact us now and we can save you time and money.......Free Research Support

eBrandPromote: Get your brands ranked highly online

eBrandPromote: Let us promote your brand online through article writing, press release distribution, social media and search engine marketing services. Click here to download our eBrandPromote brochure.

Accessibility
Close

Contrast settings

Text size settings