Superdrug Personal Care - Customer Insight

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Market	Retail
Report Type	Company Profile
Country	Global
Published	6 July 2012
Number of Pages	68
Report Delivery	Email
Delivery Lead Time	1-3 hours, 24 hour max
Publisher	Verdict Research
File Format	PDF

During a period of restricted discretionary spend and low consumer confidence, it is imperative that retailers know who their core customer base is and how they should be targeting them. UK Customer Insights 2012 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, including shopper profiles and the drivers of loyalty and disloyalty.

Report Scope

- Identify how the retailer drives loyalty and which stores are favoured by disloyal customers to improve your own shopper penetration.
- Understand which strategies are most effective at driving customer loyalty in personal care and justify your own business investments.
- Data is segmented regionally and by demographic and socio-economic group to enable you to identify which customer groups offer the most opportunities.

Key Highlights

A comprehensive analysis of a retailer's customer profile.

Reasons to Buy

- How has the profile of the consumers shopping at the personal care retailer changed over the past year and what has caused this?
- What drives consumers to shop for personal care at the retailer? What makes them disloyal?
- How many other stores do your shoppers use for personal care and what stores are these? Will these be a threat going forward?

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Select License Type

£262.59	Electronic License Electronic License An electronic version (mostly PDF, but can be Excel or PPT), which is either available for immediate download or will be sent via email by the Publisher of the report. The licencing for an electronic version is for use by the purchaser ONLY.
£498.93	Site License Site License An electronic version (mostly PDF, but can be Excel or PPT). Where the report(s) is intended for use by more than one individual, across for example, a site, an office, or a division or country.
£656.49	Corporate License Corporate License An electronic version (mostly PDF, but can be Excel or PPT). Where the report(s) is/are intended for use by an organisation in its entirety. For example, if reports are put on an Intranet or if they are distributed or used by more than one office, division, or country operation, then a Corporate Licence is required.

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AT A GLANCE SUMMARY
- - - - Superdrug personal care
- - SHARE OF SHOPPERS
- - - - Superdrug share of shopper by demographics
- - - - Superdrug share of shopper by TV region
- - - - Superdrug penetration of shopper by household characteristics
- - - - Superdrug share of shoppers by other characteristics and ACORN classification
- - CONVERSION AND NON-CONVERSION
- - - - Superdrug conversion of visitors to main user by demographics and region
- - - - Superdrug conversion of visitors to main user by household characteristics
- - - - Non-converting customers
- - PROFILE OF SHOPPERS
- - - - Superdrug profile of shoppers by television region
- - - - Superdrug profile of shoppers by household characteristics
- - - - Superdrug profile of shoppers by other characteristics and ACORN classification
- - LOYALTY
- - - - Superdrug loyalty of main users by demographics and region
- - - - Superdrug loyalty of main users by household characteristics
- - - - Superdrug basic drivers of loyalty and disloyalty
- - - - Superdrug detailed drivers of loyalty
- - COMPETITION
- - - - Cross sector competitor dynamics
- - APPENDIX
- - - - Definitions
- - - - Methodology
- - - - - - The selection of parliamentary constituencies
- - - - - - The selection of enumeration districts
- - - - - - The selection of respondents
- - - - - - Post survey weighting
- - - - Further reading
- - - - Ask the analyst
- - - - Global Retail FreeView
- - - - Verdict consulting
- - - - Disclaimer

List of Tables

- - - - Table: Key performance indicators for Superdrug Visitor share 2008–12
- - - - Table: Superdrug changes in visitor share (%) 2008–12
- - - - Table: Superdrug changes in main user share (%) 2008–12
- - - - Table: Visitor and main user penetration of ACORN classification (%) 2012
- - - - Table: Superdrug changes in conversion rate (%) 2008–12
- - - - Table: Superdrug changes in non-conversion rate (%) 2008–12
- - - - Table: Main stores non-converters use instead of Superdrug 2012
- - - - Table: Superdrug visitor and main user profiles by ACORN classification (%) 2012
- - - - Table: Superdrug changes in loyalty (%) 2008–12
- - - - Table: Superdrug changes in disloyalty (%) 2008–12
- - - - Table: Superdrug drivers of loyalty 2008–12
- - - - Table: Superdrug drivers of disloyalty 2008–12
- - - - Table: Superdrug detailed drivers of loyalty 2012
- - - - Table: Cross sector matrix shopping 2012
- - - - Table: Other retailers used 2012
- - - - Table: Sample sizes by sector 2012

List of Figures

- - - - Figure: Visitor share 2008–12
- - - - Figure: Main user share 2008–12
- - - - Figure: Visitor share by demographic group 2012
- - - - Figure: Main user share by demographic group 2012
- - - - Figure: Superdrug visitor share by television region 2012
- - - - Figure: Superdrug main user share by television region 2012
- - - - Figure: Superdrug visitor and main user share by household tenure 2012
- - - - Figure: Superdrug visitor and main user share by number of people in household 2012
- - - - Figure: Superdrug visitor and main user share by children in household 2012
- - - - Figure: Superdrug visitor and main user share by number of cars in household 2012
- - - - Figure: Superdrug visitor and main user share by working status 2012
- - - - Figure: Superdrug visitor and main user share by marital status 2012
- - - - Figure: Conversion rates 2008–12
- - - - Figure: Conversion rates by demographic group 2012
- - - - Figure: Superdrug conversion rates by region 2012
- - - - Figure: Superdrug conversion rates by household tenure 2012
- - - - Figure: Superdrug conversion rates by number of people in household 2012
- - - - Figure: Superdrug conversion rates by children in household 2012
- - - - Figure: Superdrug conversion rates by number of cars in household 2012
- - - - Figure: Superdrug non-conversion rates 2008–12
- - - - Figure: Superdrug non-conversion rates by demographic group 2012
- - - - Figure: Demographic profile of non-converting Superdrug visitors 2012
- - - - Figure: Regional profile of non-converting Superdrug visitors 2012
- - - - Figure: Superdrug visitor profile by demographic group 2012
- - - - Figure: Superdrug main user profile by demographic group 2012
- - - - Figure: Superdrug visitor profile by region 2012
- - - - Figure: Superdrug main user profile by region 2012
- - - - Figure: Superdrug visitor and main user profile by household tenure 2012
- - - - Figure: Superdrug visitor and main user profile by number of people in household 2012
- - - - Figure: Superdrug visitor and main user profile by children in household 2012
- - - - Figure: Superdrug visitor and main user profile by number of cars in household 2012
- - - - Figure: Superdrug visitor and main user profile by working status 2012
- - - - Figure: Superdrug visitor and main user profile by marital status 2012
- - - - Figure: Loyalty 2008–12
- - - - Figure: Superdrug disloyalty 2012
- - - - Figure: Loyalty by demographic group 2012
- - - - Figure: Superdrug loyalty by region 2012
- - - - Figure: Superdrug loyalty by household tenure 2012
- - - - Figure: Superdrug loyalty by number of people in household 2012
- - - - Figure: Superdrug loyalty by children in household 2012
- - - - Figure: Superdrug loyalty by number of cars in household 2012
- - - - Figure: Superdrug – other personal care stores used
- - - - Figure: Preference stores 2012
- - - - Figure: Sectors shopped 2012

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