1 Online Shopping
1.1 Definition
1.2 Classification
1.3 Market Scale
1.4 Statistical Category

2 Development Environment of China’s Online Shopping Industry
2.1 Economic Operation, Q1-Q3, 2009
2.2 Number of Netizens is the Base for Rapid Development of Online Shopping
2.3 Consumption Level and Desire
2.4 Policies and Regulations

3 Development Status Quo of China’s Online Shopping Industry, 2009
3.1 Market Development Size
3.1.1 User Growth
3.1.2 Transaction Volume
3.1.2.1 C2C, the First Choice for China’s Users Online Shopping
3.1.2.2 B2C has become the Primary Investment Sector of E-commerce
3.2 Online Shopping Market Patterns
3.3 China’s Online Shopping Market Distribution
3.3.1 by Region
3.3.2 by Age
3.4 Problems in China’s Online Shopping Market, 2009
3.4.1 Consumer Rights
3.4.2 Security
3.4.3 Payment & Settlement
3.4.4 Goodwill
3.4.5 Legislation

4 C2C
4.1 Taobao
4.1.1 Profile
4.1.2 Taobao Mall
4.1.3 Operation
4.1.4 Advantages & Disadvantages
4.1.5 Strategy
4.2 EachNet
4.2.1 Profile
4.3 Paipai.com
4.3.1 Profile
4.3.2 Operation
4.3.3 Advantages & Disadvantages
4.4 Baidu Youa
4.4.1 Profile
4.4.2 Advantages & Disadvantages

5 Comprehensive B2C
5.1 Dangdang.com
5.1.1 Profile
5.1.2 Operation
5.1.3 Competitiveness
5.2 Amazon.cn
5.2.1 Profile
5.2.2 Operation
5.2.3 Strategy
5.3 Redbaby
5.3.1 Profile
5.3.2 Operation
5.3.3 Competitiveness

6 Clothes B2C
6.1 Market Overview
6.2 VANCL
6.2.1 Profile
6.2.2 Logistics
6.2.3 Operation
6.2.4 Strategy
6.3 m18
6.3.1 Profile
6.3.2 Operation
6.3.3 Strategy
6.4 Menglu.com
6.4.1 Profile
6.5 MASA MASO
6.5.1 Profile
6.5.2 Operation
6.5.3 Competitiveness
6.6 Shishangqiyi
6.6.1 Profile
6.6.2 Competitiveness

7 Digital Appliance B2C
7.1 Market Overview
7.2 360buy
7.2.1 Profile
7.2.2 Operation
7.2.3 Competitiveness
7.2.4 Strategy
7.3 Newegg
7.3.1 Profile
7.3.2 Competitiveness
7.3.3 Strategy
7.4 51mdq
7.4.1 Profile
7.4.2 Competitiveness
7.4.3 Strategy
7.5 Icson
7.5.1 Profile
7.5.2 Operation
7.5.3 Latest Trend
7.6 139shop
7.6.1 Profile
7.6.2 Operation

8 Other B2C
8.1 99read
8.1.1 Profile
8.1.2 Operation
8.1.3 Strategy
8.1.4 Competitiveness
8.2 Zbird
8.2.1 Profile
8.2.2 Operation
8.2.3 Competitiveness

9. Development and Investment Trend of China Online Shopping Industry
9.1 B2C: the Main Trend in Future Online Shopping Market
9.2 Great Room for Online Store Development
9.3 B2C E-commerce Market Competition has Become Increasingly Dispersed
9.4 Shopping Research will Play an Important Role in Online Shopping
9.5 Logistics Channel Construction of B2C Companies will Turn Better