TABLE OF CONTENTS
DATAMONITOR VIEW 1
Catalyst 1
Summary 1
Methodology 1
DISCOUNT, VARIETY STORE, AND GENERAL MERCHANDISE RETAILERS IN GREECE 5
Market definitions 5
Retail format definitions 7
Retail format overview 10
Discount, variety store, and general merchandise retailers – value 12
Discount, variety store, and general merchandise retailers versus other key retail formats 15
Discount, variety store, and general merchandise retailers format, segmentation by markets 19
APPENDIX 23
Methodology 23
Related research 24
Datamonitor consulting 24
Disclaimer 25



LIST OF FIGURES
Figure 1: Discount, variety store, and general merchandise retailers format versus retail market, Greece, growth comparison, %, 2007–12 11
Figure 2: Discount, variety store, and general merchandise retailers format, Greece, value ($m), 2002–07 12
Figure 3: Discount, variety store, and general merchandise retailers format, Greece, value ($m), 2007–12 14
Figure 4: Discount, variety store, and general merchandise retailers format versus other key retail formats, Greece, comparison, 2002–12 15
Figure 5: Discount, variety store, and general merchandise retailers format versus other key retail formats, Greece, growth (%), 2003–07 17
Figure 6: Discount, variety store, and general merchandise retailers format, Greece, segmentation by markets (%), 2007 19
Figure 7: Discount, variety store, and general merchandise retailers format, Greece, segmentation by markets (%), 2012 21



LIST OF TABLES
Table 1: (Part 1) Retail sector definitions 5
Table 2: (Part 2)Retail sector definitions 6
Table 3: (Part 1) Retail format definitions 7
Table 4: (Part 2) Retail format definitions 8
Table 5: (Part 3) Retail format definitions 9
Table 6: Retail market, Greece, value by format ($m and €m), 2007 10
Table 7: Discount, variety store, and general merchandise retailers format versus retail market, Greece, growth comparison, %, 2007–12 11
Table 8: Discount, variety store, and general merchandise retailers format, Greece, value ($m and €m), 2002–07 13
Table 9: Discount, variety store, and general merchandise retailers format, Greece, value ($m and €m), 2007–12 14
Table 10: Discount, variety store, and general merchandise retailers format versus other key retail formats, Greece, comparison, 2002–12 ($m) 16
Table 11: Discount, variety store, and general merchandise retailers format versus other key retail formats, Greece, growth (%), 2003–07 18
Table 12: Discount, variety store, and general merchandise retailers format, Greece, segmentation by markets ($m), 2002–07 20
Table 13: Discount, variety store, and general merchandise retailers format, Greece, segmentation by markets ($m), 2007–12 22