CHAPTER 1 HOME RETAIL GROUP COMPANY OVERVIEW 9
Company Overview 9
Argos Trading Record 11
Homebase Trading Record 13
Argos Store Portfolio 16
Homebase Store Portfolio 18
Argos Retail Proposition 20
Homebase Retail Proposition 22
CHAPTER 2 DIY & GARDENING 25
Market Shares 26
Argos Space Allocation 28
Homebase Space Allocation 29
Outlooks 30
Argos 30
Homebase 31
Customer Analysis 33
Homebase key findings 33
Homebase visitors 36
Homebase main users 37
Homebase conversion rates 39
Homebase loyalty 40
Homebase competitors 44
CHAPTER 3 ELECTRICALS 46
Market share performance 46
Argos Space Allocation 48
Outlook 49
Argos Customer Analysis 51
Argos visitors 54
Argos main users 55
Argos conversion rates 57
Argos loyalty 58
Argos competitors 62
CHAPTER 4 FURNITURE & FLOORCOVERINGS 64
Market share performance 65
Argos Space Allocation 66
CHAPTER 5 GLOSSARY 68
Financial Statistics - VAT 68
Trading Profile 68
Physical Development 68
Abbreviations 69
List of Tables
Table 1: Home Retail Group Company Overview 9
Table 2: Argos key operating statistics 2002-2006 10
Table 3: Homebase key operating statistics 2002-2006 10
Table 4: Argos trading record 1996-2006 11
Table 5: Homebase trading record 1996-2006 13
Table 6: Argos store portfolio 1996-2006 16
Table 7: Homebase store portfolio 1996-2006 18
Table 8: Homebase sales area breakdown 2003-2006e 19
Table 9: Argos retail proposition 2006 20
Table 10: Homebase retail proposition 2006 22
Table 11: Argos catalogue space allocation Spring/Summer 2006 and Autumn/Winter 2006 28
Table 12: Homebase space allocation 2006 29
Table 13: Homebase visitor share by region 2006 37
Table 14: Homebase main user share by region 2006 38
Table 15: Homebase conversion rates by region 2006 40
Table 16: Homebase loyalty by region 2006 41
Table 17: Homebase drivers of loyalty 2006 42
Table 18: Homebase drivers of disloyalty 2006 42
Table 19: Homebase potential change 2006 43
Table 20: Homebase - other retailers used 2006 44
Table 21: Homebase - other DIY stores used (%) 2006 45
Table 22: Argos space allocation (Autumn/Winter catalogue) 2006 48
Table 23: Argos visitor share by region 55
Table 24: Argos main user share by region 2006 56
Table 25: Argos conversion rates by region 2006 58
Table 26: Argos loyalty by region 2006 59
Table 27: Argos drivers of loyalty 2006 60
Table 28: Argos drivers of disloyalty 2006 60
Table 29: Argos potential change 2006 61
Table 30: Argos - other retailers used 2006 62
Table 31: Argos - other electricals stores used (%) 2006 63
Table 32: Argos catalogue space allocation Autumn/Winter 2006 66
List of Figures
Figure 1: Home Retail Group sales breakdown 2005/06 11
Figure 2: Argos & Homebase DIY & gardening market shares 1996-2006e 26
Figure 3: Homebase visitor share (%) 2002-2006 36
Figure 4: Homebase visitor share by demographic group (%) 2006 36
Figure 5: Homebase main user share (%) 2002-2006 37
Figure 6: Homebase main user share by demographic group (%) 2006 38
Figure 7: Homebase conversion rates (%) 2002-2006 39
Figure 8: Homebase conversion rates by demographic group (%) 2006 39
Figure 9: Homebase loyalty (%) 2002-2006 40
Figure 10: Homebase loyalty by demographics (%) 2006 41
Figure 11: Homebase preference stores (%) 2006 43
Figure 12: Homebase shopping around 2006 44
Figure 13: Argos market share performance 2001-2006 46
Figure 14: Argos visitor share (%) 2002-2006 54
Figure 15: Argos visitor share by demographic group (%) 2006 54
Figure 16: Argos main user share (%) 2002-2006 55
Figure 17: Argos main user share by demographic group (%) 2006 56
Figure 18: Argos conversion rates (%) 2002-2006 57
Figure 19: Argos conversion rates by demographic group (%) 57
Figure 20: Argos loyalty (%) 2002-2006 58
Figure 21: Argos loyalty by demographics (%) 2006 59
Figure 22: Argos preference stores (%) 2006 61
Figure 23: Argos shopping around 2006 62
Figure 24: Argos furniture market share performance 1996-2006e 65
Figure 25: Homebase furniture & floorcoverings market share performance 1996-2006e 65