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Internet Retailing in Taiwan

Taiwan Internet Retailing Market: New insights

Mobile internet retailing had significant growth in 2014, so most of the internet retailers are working hard to develop mobile applications or mobile-friendly websites for smartphone or tablet users. Moreover, there is high penetration of smartphone users in Taiwan. Also, smartphones and tablets are providing convenience to consumers in online shopping. Consumers do not need to turn on their PC or sit in front of a desk to do online shopping like before. They can easily use their smartphone or...

After rapid growth at the beginning of the review period, internet shopping players improved their service and operational models further to fuel even more growth in recent years.

For instance, rapid delivery has been widely used in internet retailing in Taiwan.

The online shopping website (Super 8) of Tsann Kuen Enterprise provides fast delivery within eight hours in most of areas of Taiwan, a strategy undertaken to differentiate its services from those of other internet shopping retailers and...

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