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North America B2C E-Commerce Report 2012
Market |
Retail |
Report Type |
Market Research |
Country |
North America |
Published |
2 March 2012 |
Number of Pages |
109 |
1-3 hours, 24 hour max |
|
Publisher |
yStats.com |
File Format |
As clearly shown in the yStats.com report, the percentage of North American B2C E-Commerce revenue compared to total global B2C E-Commerce revenue is expected to decrease between 2010 and 2013. In 2011, more than 10 % of all internet users worldwide were in North America - Asia was in first place, ahead of Europe. However, North America had the highest internet penetration rate.
B2C E-Commerce remains strong in the USA
In 2012, online purchases are expected to grow in the USA due to mobile and social commerce as well as group shopping. The ""North America B2C E-Commerce Report 2012"" by yStats.com shows clearly that internet retailers were the most common target for patent claims in 2011 due to their growing revenue. ""Digital Content and Subscriptions"" was the fastest growing B2C E-Commerce product category in 2011. In 2010, Amazon generated more online revenue than the next six competitors combined.
Canadian E-Commerce retailers are still lagging behind
Canadian retailers are still sceptical toward E-Commerce, which is why US E-Commerce retailers are expected to increasingly dominate the market with a wider product range than their Canadian counterparts. The percentage of B2C online revenue compared to total retail revenue is expected to reach approximately 10 % by 2015. According to the ""North America B2C E-Commerce Report 2012"" the most popular product category for online purchases in 2010 was ""Travel"", followed by ""Event tickets"" and ""Books, magazines and online newspapers"". As much as 80 % of all Canadians over 16 used the internet in 2010. In 2011, the most popular online shopping retailer was Amazon. In June 2011, Walmart also started selling products online as part of its services.
Key Highlights
- The North American share on global B2C E-Commerce sales is projected to decrease from 2010 to 2013.
- Growth in online shopping in the US in 2012 is projected to mostly be driven by mobile and social commerce as well as daily deals, while also more seniors and low-income consumers turn to online shopping.
- In 2010, Amazon was the top overall B2C E-Commerce Player in the US, while Victorias Secret was leading in the US apparel and accessories market, Netflix in the US books, music and video market and Apple was the leading B2C E-Commerce company in the US computers and electronics market.
- Due to high costs and missing competition, only slightly more than 80% of Canadians had ever shopped online as of 2011, less than the global average of more than 90% and countries like Japan, the UK, South Korea and Germany.
- The most purchased product categories of online shoppers in Canada in 2010 were "Travel Arrangements", "Tickets for Entertainment Events" and "Books, Magazines and Online Newspapers".
Report Scope
In its new ""North America B2C E-Commerce Report 2012"", Hamburg-based market research firm yStats.com analyzes North American B2C E-Commerce. Aside from information about the North American region, the report covers trends in the US and the Canadian markets. The report focuses on trends, revenue figures, market shares and the most popular product categories in addition to internet users, online shoppers and competitors.
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