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1 November 2012
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The average European business executive expenditure per visit to online retail stores is US$76. 24X7 shopping, comparative prices, and offers at competitive price are the significant reasons behind the growth in demand in online retailing.
Key Market Issues
- Overall, 40% of business executives stated that their planned online purchases ranged up to 81% and above, while 46% of business executives declared that their impulsive purchases are 20% and below.
- In total, 77% of Asia-Pacific business executives mostly favor multi-brand websites for online shopping; in addition, auction sites and single brand websites are other popular types, with 49% and 45% using these respectively.
- The highest percentage of business executives use a desktop computer, Laptop or Netbook, or mobile phone to research and purchase a product online.
- Business executives identified unable to assess the product, unsafe personal details, and insecure financial transactions as the critical factors that prevent them from shopping online.
- Business executives always verify key attributes such as price, features, and delivery modes while researching a product online; conversely, after-sales service and return policy are rarely observed.
- Online retailing, department stores, and hypermarkets, supermarkets and hard-discounters are the top three retail channels for shopping, as identified by business executives.
- The survey reveals that 34% of business executives spend between US$21-50 per visit for shopping online, while 31% spend between US$51-100 per visit.
- In total, 53% of business executives acknowledged that they always prefer search engines as the initial start point for online product research and purchases.
- Food and grocery, apparel, accessories and luxury goods, books, news and stationery, and electrical and electronics are the principal product categories about which business executives research online at least once a week or more.
- Most business executives plan to change their online retailer for purchasing health and beauty, home and garden products, and apparel, accessories and luxury goods.
This report analyzes business executive trends in online retail and explores how opportunities and demand are set to change in 2012-2013. Furthermore, this report provides a comprehensive overview of online business executive visits and percentage contribution at online retail stores in 2012, including average expenditure at online retail stores. Moreover, the report analyzes the purchasing trends based on business executives buying behavior and also identifies the significance of websites and electronic devices used for online purchases.
In addition, this report outlines the key products categories preferred by business executives through mobile shopping. Additionally, the report provides insight into the key factors that help promote online retailing and identifies the most important business executive concerns for purchasing at online stores. This report not only grants access to the opinions and behavior of business executives, but also examines their actions surrounding business priorities. The report also provides access to information categorized by age, gender, and annual income..
This report is the result of an extensive survey drawn from our exclusive panel of Asia-Pacific business executives, and provides the reader with a definitive analysis of business executive trends in online retail and explores how opportunities and demand are set to change in 2012-2013. Furthermore, this report not only grants access to the opinions and purchasing behavior of online business executives, but also examines their expectations of total expenditure in online retail stores and necessary developments for better business executive footfall. The report also provides access to information categorized by age, gender, and annual income.
- Projects opinions and purchasing behavior of business executives, and examines their expectations of total expenditure in online retail stores and necessary developments for better business executive footfall.
- Reveals the average Asia-Pacific business executives expenditure per visit to online retail stores.
- Uncover key challenges and opportunities in shopping at online retail stores and identify the key actions required to overcome the challenges.
- Perceive the significance of planned and impulsive buying behaviors at online retail stores.
- Identify key product categories purchased at online retail stores based on their shopping frequency.
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