Retailing in Chile
Euromonitor International
July 2009
List of Contents and Tables
Executive Summary
Inflation Impacts Household Budgets
Trade-off Between Price and Convenience
New Supermarket Players Increase Market Concentration
Chileans Go Online, Searching for Lower Prices
Chileans Postpone Big-ticket Purchases
Key Trends and Developments
Inflation Erodes Household Budgets
Lenders Tighten Credit Availability
Market Concentration Increasingly Characterised by New Players
Low Cost Retailers Emerge As An Alternative for Cash-strapped Consumers
Environmental Issues Become Important
Market Indicators
Table 1 Employment in Retailing 2003-2008
Market Data
Table 2 Sales in Retailing by Sector: Value 2003-2008
Table 3 Sales in Retailing by Sector: % Value Growth 2003-2008
Table 4 Sales in Retailing by Grocery vs Non-Grocery 2005-2008
Table 5 Sales in Store-Based Retailing by Sector: Value 2003-2008
Table 6 Sales in Store-Based Retailing by Sector: % Value Growth 2003-2008
Table 7 Sales in Non-store Retailing by Sector: Value 2003-2008
Table 8 Sales in Non-store Retailing by Sector: % Value Growth 2003-2008
Table 9 Retailing Company Shares: % Value 2004-2008
Table 10 Grocery Retailers Company Shares: % Value 2004-2008
Table 11 Grocery Retailers Brand Shares: % Value 2005-2008
Table 12 Non-Grocery Retailers Company Shares: % Value 2004-2008
Table 13 Non-Grocery Retailers Brand Shares: % Value 2005-2008
Table 14 Non-store Retailing Company Shares: % Value 2004-2008
Table 15 Non-store Retailing Brand Shares: % Value 2005-2008
Table 16 Forecast Sales in Retailing by Sector: Value 2008-2013
Table 17 Forecast Sales in Retailing by Sector: % Value Growth 2008-2013
Table 18 Forecast Sales in Store-Based Retailing by Sector: Value 2008-2013
Table 19 Forecast Sales in Store-Based Retailing by Sector: % Value Growth 2008-2013
Table 20 Forecast Sales in Non-store Retailing by Sector: Value 2008-2013
Table 21 Forecast Sales in Non-store Retailing by Sector: % Value Growth 2008-2013
Appendix
Operating Environment
Table 22 Shopping centres / mall - main players
Cash and Carry/warehouse Clubs
Table 23 Cash and Carry/Warehouse Clubs: Sales Value 2003-2008
Table 24 Cash and Carry/Warehouse Clubs: Sales by National Brand Owner: Sales Value 2005-2008
Table 25 Cash and Carry/Warehouse Clubs: Number of Outlets by National Brand Owner: 2005-2008
Definitions
Summary 1 Research Sources
Bata Chile SA
Strategic Direction
Key Facts
Summary 2 Bata Chile SA: Key Facts
Summary 3 Bata Chile SA: Operational Indicators
Company Background
Private Label
Summary 4 Bata Chile SA: Private Label Portfolio
Competitive Positioning
Summary 5 Bata Chile SA: Competitive Position 2008
Cencosud SA
Strategic Direction
Key Facts
Summary 6 Cencosud SA: Key Facts
Summary 7 Cencosud SA: Operational Indicators
Company Background
Chart 1 Cencosud SA: Jumbo in Plaza Vespucio
Chart 2 Cencosud SA: Santa Isabel in Manquehue
Private Label
Summary 8 Cencosud SA: Private Label Portfolio
Competitive Positioning
Summary 9 Cencosud SA: Competitive Position 2008
Distribución Y Servicios D&s SA
Strategic Direction
Key Facts
Summary 10 Distribución y Servicios D&S SA: Key Facts
Summary 11 Distribución y Servicios D&S SA: Operational Indicators
Company Background
Chart 3 Distribución y Servicios D&S SA: Hiper de Lider in Buenaventura
Chart 4 Distribución y Servicios D&S SA: Ekono in Vitacura
Private Label
Summary 12 Distribución y Servicios D&S SA: Private Label Portfolio
Competitive Positioning
Summary 13 Distribución y Servicios D&S SA: Competitive Position 2008
Easy SA
Strategic Direction
Key Facts
Summary 14 Easy SA: Key Facts
Summary 15 Easy SA: Operational Indicators
Private Label
Summary 16 Easy SA: Private Label Portfolio
Competitive Positioning
Summary 17 Easy SA: Competitive Position 2008
Empresas Hites SA
Strategic Direction
Key Facts
Summary 18 Empresas Hites SA: Key Facts
Summary 19 Empresas Hites SA: Operational Indicators
Company Background
Private Label
Summary 20 Empresas Hites SA: Private Label Portfolio
Competitive Positioning
Summary 21 Empresas Hites SA: Competitive Position 2008
Empresas La Polar SA
Strategic Direction
Key Facts
Summary 22 Empresas La Polar SA: Key Facts
Summary 23 Empresas La Polar SA: Operational Indicators
Company Background
Chart 5 Empresas La Polar SA: La Polar in Mall San Bernardo
Private Label
Summary 24 Empresas La Polar SA: Private Label Portfolio
Competitive Positioning
Summary 25 Empresas La Polar SA: Competitive Position 2008
Falabella Saci
Strategic Direction
Key Facts
Summary 26 SACI Falabella: Key Facts
Summary 27 SACI Falabella: Operational Indicators
Company Background
Chart 6 SACI Falabella: Falabella in PisoDiseño (Parque Arauco)
Private Label
Summary 28 SACI Falabella: Private Label Portfolio
Competitive Positioning
Summary 29 SACI Falabella: Competitive Position 2008
Farmacias Ahumada SA
Strategic Direction
Key Facts
Summary 30 Farmacias Ahumada SA: Key Facts
Summary 31 Farmacias Ahumada SA: Operational Indicators
Company Background
Chart 7 Farmacias Ahumada SA: Farmacias Ahumada
Private Label
Summary 32 Farmacias Ahumada SA: Private Label Portfolio
Competitive Positioning
Summary 33 Farmacias Ahumada SA: Competitive Position 2008
Farmacias Cruz Verde SA
Strategic Direction
Key Facts
Summary 34 Farmacias Cruz Verde SA: Key Facts
Summary 35 Farmacias Cruz Verde SA: Operational Indicators
Company Background
Chart 8 Farmacias Cruz Verde SA: Cruz Verde in Vitacura
Private Label
Summary 36 Farmacias Cruz Verde SA: Private Label Portfolio
Competitive Positioning
Summary 37 Farmacias Cruz Verde SA: Competitive Position 2008
Johnson's SA
Strategic Direction
Key Facts
Summary 38 Johnson's SA: Key Facts
Summary 39 Johnson's SA: Operational Indicators
Company Background
Chart 9 Johnson's SA: Johnson's in Apumanque
Private Label
Summary 40 Johnson's SA: Private Label Portfolio
Competitive Positioning
Summary 41 Johnson's SA: Competitive Position 2008
Matriz Ideas SA
Strategic Direction
Key Facts
Summary 42 Matriz Ideas SA: Key Facts
Summary 43 Matriz Ideas SA: Operational Indicators
Company Background
Chart 10 Matriz Ideas SA: Casa & Ideas in PisoDiseño (Parque Arauco)
Private Label
Summary 44 Matriz Ideas SA: Private Label Portfolio
Competitive Positioning
Summary 45 Matriz Ideas SA: Competitive Position 2008
Paris SA
Strategic Direction
Key Facts
Summary 46 Paris SA: Key Facts
Summary 47 Paris SA: Operational Indicators
Company Background
Chart 11 Paris SA: Paris in Parque Arauco
Private Label
Summary 48 Paris SA: Private Label Portfolio
Competitive Positioning
Summary 49 Paris SA: Competitive Position 2008
Ripley Corp SA
Strategic Direction
Key Facts
Summary 50 Ripley Corp SA: Key Facts
Summary 51 Ripley Corp SA: Operational Indicators
Company Background
Chart 12 Ripley Corp SA: Ripley in Parque Arauco
Private Label
Summary 52 Ripley Corp SA: Private Label Portfolio
Competitive Positioning
Summary 53 Ripley Corp SA: Competitive Position 2008
San Francisco SA
Strategic Direction
Key Facts
Summary 54 Supermercados San Francisco SA: Key Facts
Summary 55 Supermercados San Francisco SA: Operational Indicators
Company Background
Private Label
Summary 56 Supermercados San Francisco SA: Private Label Portfolio
Competitive Positioning
Summary 57 Supermercados San Francisco SA: Competitive Position 2008
Sodimac SA
Strategic Direction
Key Facts
Summary 58 Sodimac SA: Key Facts
Summary 59 Sodimac SA: Operational Indicators
Company Background
Chart 13 Sodimac SA: Sodimac HomeCenter
Private Label
Summary 60 Sodimac SA: Private Label Portfolio
Competitive Positioning
Summary 61 Sodimac SA: Competitive Position 2008
Headlines
Overview
Sector Formats
Chart 14 Hypermarkets: Tottus in Avenida Kennedy (Las Condes)
Sector Data
Table 26 Hypermarkets: Value Sales, Outlets and Selling Space 2003-2008
Table 27 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 28 Hypermarkets Company Shares by Value 2004-2008
Table 29 Hypermarkets Brand Shares by Value 2005-2008
Table 30 Hypermarkets Brand Shares by Outlets 2005-2008
Table 31 Hypermarkets Brand Shares by Selling Space 2005-2008
Table 32 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 33 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
Headlines
Overview
Sector Formats
Chart 15 Supermarkets: Lider in Avenida Grecia (Santiago)
Sector Data
Table 34 Supermarkets: Value Sales, Outlets and Selling Space 2003-2008
Table 35 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 36 Supermarkets Company Shares by Value 2004-2008
Table 37 Supermarkets Brand Shares by Value 2005-2008
Table 38 Supermarkets Brand Shares by Outlets 2005-2008
Table 39 Supermarkets Brand Shares by Selling Space 2005-2008
Table 40 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 41 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 42 Discounters: Value Sales, Outlets and Selling Space 2003-2008
Table 43 Discounters: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 44 Discounters Company Shares by Value 2004-2008
Table 45 Discounters Brand Shares by Value 2005-2008
Table 46 Discounters Brand Shares by Outlets 2005-2008
Table 47 Discounters Brand Shares by Selling Space 2005-2008
Table 48 Discounters Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 49 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
Headlines
Overview
Sector Formats
Chart 16 Convenience Stores: Big John in Vitacura
Chart 17 Convenience Stores: Big John in Vitacura
Sector Data
Table 50 Convenience Stores: Value Sales, Outlets and Selling Space 2003-2008
Table 51 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 52 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 53 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
Headlines
Overview
Sector Formats
Chart 18 Forecourt Retailers: On The Run in Avenida Américo Vespucio (Santiago)
Chart 19 Forecourt Retailers: Pronto in Costanera Norte
Sector Data
Table 54 Forecourt Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 55 Forecourt Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 56 Forecourt Retailers Company Shares by Value 2004-2008
Table 57 Forecourt Retailers Brand Shares by Value 2005-2008
Table 58 Forecourt Retailers Brand Shares by Outlets 2005-2008
Table 59 Forecourt Retailers Brand Shares by Selling Space 2005-2008
Table 60 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 61 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Formats
Chart 20 Mixed Retailers: Falabella in Parque Arauco
Sector Data
Table 62 Mixed Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 63 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 64 Mixed Retailers Company Shares by Value 2004-2008
Table 65 Mixed Retailers Brand Shares by Value 2005-2008
Table 66 Mixed Retailers Brand Shares by Outlets 2005-2008
Table 67 Mixed Retailers Brand Shares by Selling Space 2005-2008
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 69 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Formats
Chart 21 Health and Beauty Specialist Retailers: Farmacias Ahumada
Sector Data
Table 70 Health and Beauty Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 71 Health and Beauty Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 72 Health and Beauty Retailers Company Shares by Value 2004-2008
Table 73 Health and Beauty Retailers Brand Shares by Value 2005-2008
Table 74 Health and Beauty Retailers Brand Shares by Outlets 2005-2008
Table 75 Health and Beauty Retailers Brand Shares by Selling Space 2005-2008
Table 76 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 77 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
Headlines
Overview
Sector Formats
Chart 22 Clothing and Footwear Specialist Retailers: Women'Secret in Parque Arauco
Sector Data
Table 78 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 79 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 80 Clothing and Footwear Retailers Company Shares by Value 2004-2008
Table 81 Clothing and Footwear Retailers Brand Shares by Value 2005-2008
Table 82 Clothing and Footwear Retailers Brand Shares by Outlets 2005-2008
Table 83 Clothing and Footwear Retailers Brand Shares by Selling Space 2005-2008
Table 84 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 85 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
Headlines
Overview
Sector Formats
Chart 23 Furniture and Furnishings Stores: Markethouse in Parque Arauco
Sector Data
Table 86 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space 2003-2008
Table 87 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 88 Furniture and Furnishings Stores Company Shares by Value 2004-2008
Table 89 Furniture and Furnishings Stores Brand Shares by Value 2005-2008
Table 90 Furniture and Furnishings Stores Brand Shares by Outlets 2005-2008
Table 91 Furniture and Furnishings Stores Brand Shares by Selling Space 2005-2008
Table 92 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 93 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
Headlines
Overview
Sector Data
Table 94 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space 2003-2008
Table 95 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 96 DIY, Home Improvement and Garden Centres Company Shares by Value 2004-2008
Table 97 DIY, Home Improvement and Garden Centres Brand Shares by Value 2005-2008
Table 98 DIY, Home Improvement and Garden Centres Brand Shares by Outlets 2005-2008
Table 99 DIY, Home Improvement and Garden Centres Brand Shares by Selling Space 2005-2008
Table 100 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 101 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
Headlines
Overview
Sector Formats
Chart 24 Electronics and Appliance Specialist Retailers: ABC DIN in Ahumada
Chart 25 Electronics and Appliance Specialist Retailers: Sony in PisoDiseño (Parque Arauco)
Sector Data
Table 102 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 103 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 104 Electronics and Appliance Specialist Retailers Company Shares by Value 2004-2008
Table 105 Electronics and Appliance Specialist Retailers Brand Shares by Value 2005-2008
Table 106 Electronics and Appliance Specialist Retailers Brand Shares by Outlets 2005-2008
Table 107 Electronics and Appliance Specialist Retailers Brand Shares by Selling Space 2005-2008
Table 108 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 109 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
Headlines
Overview
Sector Data
Table 110 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 111 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 112 Leisure and Personal Goods Specialist Retailers Company Shares by Value 2004-2008
Table 113 Leisure and Personal Goods Specialist Retailers Brand Shares by Value 2005-2008
Table 114 Leisure and Personal Goods Specialist Retailers Brand Shares by Outlets 2005-2008
Table 115 Leisure and Personal Goods Specialist Retailers Brand Shares by Selling Space 2005-2008
Table 116 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 117 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Indicators
Table 118 Vending Machines 2003-2008
Sector Formats
Chart 26 Vending: Coca-Cola (Multivending SA) at retail location
Chart 27 Vending: Vendomatica at retail location
Sector Data
Table 119 Vending: Value 2003-2008
Table 120 Vending: % Value Growth 2003-2008
Table 121 Vending Company Shares by Value 2004-2008
Table 122 Vending Brand Shares by Value 2005-2008
Table 123 Vending Forecasts: Value 2008-2013
Table 124 Vending Forecasts: % Value Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 125 Homeshopping: Value 2003-2008
Table 126 Homeshopping: % Value Growth 2003-2008
Table 127 Homeshopping Company Shares by Value 2004-2008
Table 128 Homeshopping Brand Shares by Value 2005-2008
Table 129 Homeshopping Forecasts: Value 2008-2013
Table 130 Homeshopping Forecasts: % Value Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Formats
Chart 28 Internet Retailing: www.falabella.com
Chart 29 Internet Retailing: www.lider.cl
Sector Data
Table 131 Internet Retailing: Value 2003-2008
Table 132 Internet Retailing: % Value Growth 2003-2008
Table 133 Internet Retailing Company Shares by Value 2004-2008
Table 134 Internet Retailing Brand Shares by Value 2005-2008
Table 135 Internet Retailing Forecasts: Value 2008-2013
Table 136 Internet Retailing Forecasts: % Value Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Indicators
Table 137 Direct Selling Agents 2007
Sector Data
Table 138 Direct Selling: Value 2003-2008
Table 139 Direct Selling: % Value Growth 2003-2008
Table 140 Direct Selling Company Shares by Value 2004-2008
Table 141 Direct Selling Brand Shares by Value 2005-2008
Table 142 Direct Selling Forecasts: Value 2008-2013
Table 143 Direct Selling Forecasts: % Value Growth 2008-2013