Retailing in Spain
September 2009
List of Contents and Tables
Executive Summary
Spain in Deep Economic Crisis
Spaniards Change Habits
El Corte Inglés Loses Crown
Non-store Retailing Fights Crisis
the Future To Come
Key Trends and Developments
Spanish Economy in Crisis
Spaniards Enjoy Shopping Centres
Spanish Shopping Habits
New Year, New Law
Convenient Retailing
Market Indicators
Table 1 Employment in Retailing 2004-2009
Market Data
Table 2 Sales in Retailing by Sector: Value 2004-2009
Table 3 Sales in Retailing by Sector: % Value Growth 2004-2009
Table 4 Sales in Retailing by Grocery vs Non-Grocery 2005-2009
Table 5 Sales in Store-Based Retailing by Sector: Value 2004-2009
Table 6 Sales in Store-Based Retailing by Sector: % Value Growth 2004-2009
Table 7 Sales in Non-store Retailing by Sector: Value 2004-2009
Table 8 Sales in Non-store Retailing by Sector: % Value Growth 2004-2009
Table 9 Retailing Company Shares: % Value 2005-2009
Table 10 Grocery Retailers Company Shares: % Value 2005-2009
Table 11 Grocery Retailers Brand Shares: % Value 2006-2009
Table 12 Non-Grocery Retailers Company Shares: % Value 2005-2009
Table 13 Non-Grocery Retailers Brand Shares: % Value 2006-2009
Table 14 Non-store Retailing Company Shares: % Value 2005-2009
Table 15 Non-store Retailing Brand Shares: % Value 2006-2009
Table 16 Forecast Sales in Retailing by Sector: Value 2009-2014
Table 17 Forecast Sales in Retailing by Sector: % Value Growth 2009-2014
Table 18 Forecast Sales in Store-Based Retailing by Sector: Value 2009-2014
Table 19 Forecast Sales in Store-Based Retailing by Sector: % Value Growth 2009-2014
Table 20 Forecast Sales in Non-store Retailing by Sector: Value 2009-2014
Table 21 Forecast Sales in Non-store Retailing by Sector: % Value Growth 2009-2014
Appendix
Operating Environment
Table 22 Shopping Centres/Malls: 2004-2008
Cash and Carry
Table 23 Cash and Carry/Warehouse Clubs: Number of Outlets by National Brand Owner: 2008
Definitions
Summary 1 Research Sources
Adolfo Domínguez SA (Grupo)
Strategic Direction
Key Facts
Summary 2 Adolfo Domínguez SA (Grupo): Key Facts
Summary 3 Adolfo Domínguez SA (Grupo): Operational Indicators
Company Background
Chart 1 Adolfo Dominguez SA (Grupo): Adolfo Dominguez in Madrid
Private Label
Adolfo Domínguez
U Adolfo Domínguez
Adolfo Domínguez +
Salta
Adc
Mi Casa
Summary 4 Adolfo Domínguez SA (Grupo): Private Label Portfolio
Competitive Positioning
Summary 5 Adolfo Domínguez SA (Grupo): Competitive Position 2009
Alcampo SA
Strategic Direction
Key Facts
Summary 6 Alcampo SA: Key Facts
Summary 7 Alcampo SA: Operational Indicators
Company Background
Private Label
Summary 8 Alcampo SA: Private Label Portfolio
Competitive Positioning
Summary 9 Alcampo SA: Competitive Position 2009
Centros Comerciales Carrefour SA
Strategic Direction
Key Facts
Summary 10 Centros Comerciales Carrefour SA: Key Facts
Summary 11 Centros Comerciales Carrefour SA: Operational Indicators
Company Background
Private Label
Summary 12 Centros Comerciales Carrefour SA: Private Label Portfolio
Competitive Positioning
Summary 13 Centros Comerciales Carrefour SA: Competitive Position 2009
Consum, Sociedad Cooperativa Ltda
Strategic Direction
Key Facts
Summary 14 Consum, Sociedad Cooperativa Ltda: Key Facts
Summary 15 Consum, Sociedad Cooperativa Ltda: Operational Indicators
Company Background
Private Label
Summary 16 Consum, Sociedad Cooperativa Ltda: Private Label Portfolio
Competitive Positioning
Summary 17 Consum, Sociedad Cooperativa Ltda: Competitive Position 2008
Cortefiel SA
Strategic Direction
Key Facts
Summary 18 Cortefiel SA: Key Facts
Summary 19 Cortefiel SA: Operational Indicators
Company Background
Cortefiel
Springfield and Springfield Woman
Women'secret
Milano - (closed by Mid-2009)
Pedro Del Hierro
Chart 2 Cortefiel SA: Cortefiel in Valladolid
Chart 3 Cortefiel SA: Cortefiel in Valladolid
Chart 4 Cortefiel SA: Cortefiel in Valladolid
Private Label
Summary 20 Cortefiel SA: Private Label Portfolio
Competitive Positioning
Summary 21 Cortefiel SA: Competitive Position 2009
Decathlon SA
Strategic Direction
Key Facts
Summary 22 Decathlon España SA: Key Facts
Summary 23 Decathlon España SA Operational Indicators
Company Background
Private Label
Summary 24 Decathlon España SA: Private Label Portfolio
Competitive Positioning
Summary 25 Decathlon España SA: Competitive Position 2009
Dia SA
Strategic Direction
Key Facts
Summary 26 Dia SA: Key Facts
Summary 27 Dia SA: Operational Indicators
Company Background
Private Label
Summary 28 Dia SA: Private Label Portfolio
Competitive Positioning
Summary 29 Dia SA: Competitive Position 2009
El Corte Inglés SA
Strategic Direction
Key Facts
Summary 30 El Corte Inglés SA: Key Facts
Summary 31 El Corte Inglés SA: Operational Indicators
Company Background
Hypermarkets
Supermarkets
Forecourt Retailers
Opencor: Convenience Stores
Sfera: the Clothing and Footwear Specialist Retailer of El Corte Inglés
Bricor: Home Furnishings and Decoration
Private Label
Summary 32 El Corte Inglés SA: Private Label Portfolio
Competitive Positioning
Summary 33 El Corte Inglés SA: Competitive Position 2009
Eroski, Grupo
Strategic Direction
Key Facts
Summary 34 Grupo Eroski: Key Facts
Summary 35 Grupo Eroski: Operational Indicators
Company Background
Hypermarkets
Supermarkets: Eroski Center
Supermarkets: Eroski City
Eroski Online
Private Label
Summary 36 Grupo Eroski: Private Label Portfolio
Competitive Positioning
Summary 37 Grupo Eroski: Competitive Position 2009
Grandes Almacenes Fnac España SA
Strategic Direction
Key Facts
Summary 38 Grandes Almacenes FNAC España SA: Key Facts
Summary 39 Grandes Almacenes FNAC España SA: Operational Indicators
Company Background
Private Label
Summary 40 Grandes Almacenes FNAC España SA: Private Label Portfolio
Competitive Positioning
Summary 41 Grandes Almacenes FNAC España SA: Competitive Position 2009
Grupo El Arbol Distribución Y Supermercados SA
Strategic Direction
Key Facts
Summary 42 Grupo el Arbol Distribución y Supermercados SA: Key Facts
Summary 43 Grupo el Arbol Distribución y Supermercados SA: Operational Indicators
Company Background
Chart 5 Grupo el Arbol Distribución y Supermercados SA: El Arbol in Valladolid
Private Label
Summary 44 Grupo El Arbol Distribución y Supermercados SA: Private Label Portfolio
Competitive Positioning
Summary 45 Groupo El Arbol Distribución y Supermercados SA: Competitive Position 2009
Ikea Ibérica SA
Strategic Direction
Key Facts
Summary 46 IKEA Ibérica SA: Key Facts
Summary 47 IKEA Ibérica SA: Operational Indicators
Company Background
Private Label
Competitive Positioning
Summary 48 IKEA Ibérica SA: Competitive Position 2009
Inditex - Industria De Diseño Textil
Strategic Direction
Key Facts
Summary 49 INDITEX - Industria de Diseño Textil: Key Facts
Summary 50 INDITEX - Industria de Diseño Textil: Operational Indicators
Company Background
Formats
Zara: the Flagship of Inditex
Pull & Bear
Massimo Dutti
Stradivarius
Bershka
Kiddy's Class
Oysho
Zara Home
Lefties
Chart 6 INDITEX - Industria de Diseño Textil: Zara in Madrid
Chart 7 INDITEX - Industria de Diseño Textil: Zara Home in Madrid
Chart 8 INDITEX - Industria de Diseño Textil: Massimo Dutti in Madrid
Private Label
Summary 51 INDITEX - Industria de Diseño Textil: Private Label Portfolio
Competitive Positioning
Summary 52 INDITEX - Industria de Diseño Textil: Competitive Position 2009
Lidl Supermercados SA
Strategic Direction
Key Facts
Summary 53 Lidl Supermercados SA: Key Facts
Summary 54 Lidl Supermercados SA: Operational Indicators
Company Background
Private Label
Summary 55 Lidl Supermercados SA: Private Label Portfolio
Competitive Positioning
Summary 56 Lidl Supermercados SA: Competitive Position 2009
Media Markt Saturn Administración España, Sau (media Markt)
Strategic Direction
Key Facts
Summary 57 Media Markt Saturn Administración España, SAU (Media Markt): Key Facts
Summary 58 Media Markt Saturn Administración España, SAU (Media Markt): Operational Indicators
Company Background
Private Label
Competitive Positioning
Summary 59 Media Markt Saturn Administración España, SAU (Media Markt): Competitive Position 2009
Mercadona SA
Strategic Direction
Key Facts
Summary 60 Mercadona SA: Key Facts
Summary 61 Mercadona SA: Operational Indicators
Company Background
Private Label
Summary 62 Mercadona SA: Private Label Portfolio
Competitive Positioning
Summary 63 Mercadona SA: Competitive Position 2009
PC City Spain Sl
Strategic Direction
Key Facts
Summary 64 PC City Spain SL: Key Facts
Summary 65 PC City Spain SL: Operational Indicators
Company Background
Private Label
Competitive Positioning
Summary 66 PC City Spain SL: Competitive Position 2009
Punto Fa Sl (mango)
Strategic Direction
Key Facts
Summary 67 Punto Fa SL (Mango): Key Facts
Summary 68 Punto Fa SL (Mango): Operational Indicators
Company Background
Chart 9 Punto Fa SL (Mango): Mango in Madrid
Private Label
Summary 69 Punto Fa SL (Mango): Private Label Portfolio
Competitive Positioning
Summary 70 Punto Fa SL (Mango): Competitive Position 2009
Step Two SA
Strategic Direction
Summary 71 Step Two SA: Key Facts
Summary 72 Step Two SA: Operational Indicators
Company Background
Private Label
Summary 73 Step Two SA: Private Label Portfolio
Competitive Positioning
Summary 74 Step Two SA: Competitive Position 2009
Supermercados Sabeco SA
Strategic Direction
Key Facts
Summary 75 Supermercados Sabeco SA: Key Facts
Summary 76 Supermercados Sabeco SA: Operational Indicators
Company Background
Private Label
Summary 77 Supermercados Sabeco SA: Private Label Portfolio
Competitive Positioning
Summary 78 Supermercados Sabeco SA: Competitive Position 2009
Headlines
Overview
Sector Data
Table 24 Hypermarkets: Value Sales, Outlets and Selling Space 2004-2009
Table 25 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 26 Hypermarkets Company Shares by Value 2005-2009
Table 27 Hypermarkets Brand Shares by Value 2006-2009
Table 28 Hypermarkets Brand Shares by Outlets 2006-2009
Table 29 Hypermarkets Brand Shares by Selling Space 2006-2009
Table 30 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 31 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Overview
Sector Formats
Chart 10 Supermarkets: Mercadona in Valladolid
Sector Data
Table 32 Supermarkets: Value Sales, Outlets and Selling Space 2004-2009
Table 33 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 34 Supermarkets Company Shares by Value 2005-2009
Table 35 Supermarkets Brand Shares by Value 2006-2009
Table 36 Supermarkets Brand Shares by Outlets 2006-2009
Table 37 Supermarkets Brand Shares by Selling Space 2006-2009
Table 38 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 39 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 40 Discounters: Value Sales, Outlets and Selling Space 2004-2009
Table 41 Discounters: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 42 Discounters Company Shares by Value 2005-2009
Table 43 Discounters Brand Shares by Value 2006-2009
Table 44 Discounters Brand Shares by Outlets 2006-2009
Table 45 Discounters Brand Shares by Selling Space 2006-2009
Table 46 Discounters Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 47 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Overview
Sector Data
Table 48 Convenience Stores: Value Sales, Outlets and Selling Space 2004-2009
Table 49 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 50 Convenience Stores Company Shares by Vealue 2005-2009
Table 51 Convenience Stores Brand Shares by Value 2006-2009
Table 52 Convenience Stores Brand Shares by Outlets 2006-2009
Table 53 Convenience Stores Brand Shares by Selling Space 2006-2009
Table 54 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 55 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Overview
Sector Data
Table 56 Forecourt Retailers: Value Sales, Outlets and Selling Space 2004-2009
Table 57 Forecourt Retailers: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 58 Forecourt Retailers Company Shares by Value 2005-2009
Table 59 Forecourt Retailers Brand Shares by Value 2006-2009
Table 60 Forecourt Retailers Brand Shares by Outlets 2006-2009
Table 61 Forecourt Retailers Brand Shares by Selling Space 2006-2009
Table 62 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 63 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Sector Formats
Chart 11 Mixed Retailers: El Corte Inglés in Madrid
Chart 12 Mixed Retailers: Mitsukoshi in Madrid
Sector Data
Table 64 Mixed Retailers: Value Sales, Outlets and Selling Space 2004-2009
Table 65 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 66 Mixed Retailers Company Shares by Value 2005-2009
Table 67 Mixed Retailers Brand Shares by Value 2006-2009
Table 68 Mixed Retailers Brand Shares by Outlets 2006-2009
Table 69 Mixed Retailers Brand Shares by Selling Space 2006-2009
Table 70 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 71 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Sector Formats
Chart 13 Health and Beauty Specialist Retailers: Bodybell in Valladolid
Sector Data
Table 72 Health and Beauty Retailers: Value Sales, Outlets and Selling Space 2004-2009
Table 73 Health and Beauty Retailers: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 74 Health and Beauty Retailers Company Shares by Value 2005-2009
Table 75 Health and Beauty Retailers Brand Shares by Value 2006-2009
Table 76 Health and Beauty Retailers Brand Shares by Outlets 2006-2009
Table 77 Health and Beauty Retailers Brand Shares by Selling Space 2006-2009
Table 78 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 79 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Overview
Sector Formats
Chart 14 Clothing and Footwear Specialist Retailers: Bershka in Madrid
Chart 15 Clothing and Footwear Specialist Retailers: Levis in Madrid
Sector Data
Table 80 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space 2004-2009
Table 81 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 82 Clothing and Footwear Retailers Company Shares by Value 2005-2009
Table 83 Clothing and Footwear Retailers Brand Shares by Value 2006-2009
Table 84 Clothing and Footwear Retailers Brand Shares by Outlets 2006-2009
Table 85 Clothing and Footwear Retailers Brand Shares by Selling Space 2006-2009
Table 86 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 87 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Overview
Sector Data
Table 88 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space 2004-2009
Table 89 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 90 Furniture and Furnishings Stores Company Shares by Value 2005-2009
Table 91 Furniture and Furnishings Stores Brand Shares by Value 2006-2009
Table 92 Furniture and Furnishings Stores Brand Shares by Outlets 2006-2009
Table 93 Furniture and Furnishings Stores Brand Shares by Selling Space 2006-2009
Table 94 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 95 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Overview
Sector Data
Table 96 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space 2004-2009
Table 97 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 98 DIY, Home Improvement and Garden Centres Company Shares by Value 2005-2009
Table 99 DIY, Home Improvement and Garden Centres Brand Shares by Value 2006-2009
Table 100 DIY, Home Improvement and Garden Centres Brand Shares by Outlets 2006-2009
Table 101 DIY, Home Improvement and Garden Centres Brand Shares by Selling Space 2006-2009
Table 102 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 103 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Overview
Sector Data
Table 104 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2004-2009
Table 105 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 106 Electronics and Appliance Specialist Retailers Company Shares by Value 2005-2009
Table 107 Electronics and Appliance Specialist Retailers Brand Shares by Value 2006-2009
Table 108 Electronics and Appliance Specialist Retailers Brand Shares by Outlets 2006-2009
Table 109 Electronics and Appliance Specialist Retailers Brand Shares by Selling Space 2006-2009
Table 110 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 111 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Overview
Sector Formats
Chart 16 Leisure and Personal Goods Specialist Retailers: FNAC in Madrid
Sector Data
Table 112 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space 2004-2009
Table 113 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 114 Leisure and Personal Goods Specialist Retailers Company Shares by Value 2005-2009
Table 115 Leisure and Personal Goods Specialist Retailers Brand Shares by Value 2006-2009
Table 116 Leisure and Personal Goods Specialist Retailers Brand Shares by Outlets 2006-2009
Table 117 Leisure and Personal Goods Specialist Retailers Brand Shares by Selling Space 2006-2009
Table 118 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 119 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Sector Indicators
Table 120 Vending Machines 2006-2008
Sector Data
Table 121 Vending: Value 2004-2009
Table 122 Vending: % Value Growth 2004-2009
Table 123 Vending Company Shares by Value 2005-2009
Table 124 Vending Brand Shares by Value 2006-2009
Table 125 Vending Forecasts: Value 2009-2014
Table 126 Vending Forecasts: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 127 Homeshopping: Value 2004-2009
Table 128 Homeshopping: % Value Growth 2004-2009
Table 129 Homeshopping Company Shares by Value 2005-2009
Table 130 Homeshopping Brand Shares by Value 2006-2009
Table 131 Homeshopping Forecasts: Value 2009-2014
Table 132 Homeshopping Forecasts: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 133 Internet Retailing: Value 2004-2009
Table 134 Internet Retailing: % Value Growth 2004-2009
Table 135 Internet Retailing Company Shares by Value 2005-2009
Table 136 Internet Retailing Brand Shares by Value 2006-2009
Table 137 Internet Retailing Forecasts: Value 2009-2014
Table 138 Internet Retailing Forecasts: % Value Growth 2009-2014
Trends
Competitive Landscape
Prospects
Sector Data
Table 139 Direct Selling: Value 2004-2009
Table 140 Direct Selling: % Value Growth 2004-2009
Table 141 Direct Selling Company Shares by Value 2005-2009
Table 142 Direct Selling Brand Shares by Value 2006-2009
Table 143 Direct Selling Forecasts: Value 2009-2014
Table 144 Direct Selling Forecasts: % Value Growth 2009-2014