Service Station Retailing in Norway

Based on Datamonitor's essential market data and insight into the country's leading fuel retailers, this profile provides you with an up-to-date picture of the service station retailing sector. In addition to outlining site numbers, fuel sales, competitor shares, c-store, car wash and automatic network data, it also details retailers' fuels, c-store, car wash and card product offerings.

Scope

*Data and analysis based on an annual programme of research with national service station retailers and delivered in a useable presentation format.

*A country synopsis followed by a market examination of fuel demand and value, total service stations and vehicle numbers for 5 years to January 2009.

*A review of the competitive landscape including fuel sales by service station brand, motorway and unmanned formats and shop and car wash information.

*Insight into the main competitors' propositions for fuels, c-store, food service, cards and car wash as well as ownership and network expansion plans.

Highlights

Statoil branded sites, owned by StatoilHydro, sell the highest volume of fuel, with a 32% market share.The 40 unmanned Jet branded sites in the country, which were owned by StatoilHydro but have since been acquired by Station1, have the highest average throughput in the country at 4.16 million litres.

Shops are present at almost all of Esso's network of 310 service stations, the largest proportion of shops of all fuel networks in Norway. The vast majority of these are open 24 hours a day and the average shop size is 110sqm. In addition, the company operates 45 On the Run shops that offer fresh food and a seating area.

YX Energi offers a MasterCard to private customers. Cardholders receive up to NOK0.40 discount per litre on fuel and NOK0.15 per litre discount on kerosene and heating oil at YX Energi and Uno-X branded stations in Norway. Customers also receive a free car wash for every fifth wash purchased with the card. YX Energi also offers a loyalty card.

Reasons to Purchase

*Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Europe.

*Access a clear overview of the competitive position and operations of key fuel retailers. This is particularly useful for suppliers to the sector.

*Assess how the competitive position of the country's service station brands is evolving and identify new emerging players.