Service Station Retailing in Sweden

Based on Datamonitor's essential market data and insight into the country's leading fuel retailers, this profile provides you with an up-to-date picture of the service station retailing sector. In addition to outlining site numbers, fuel sales, competitor shares, c-store, car wash and automatic network data, it also details retailers' fuels, c-store, car wash and card product offerings.

Scope

*Data and analysis based on an annual programme of research with national service station retailers and delivered in a useable presentation format.

*A country synopsis followed by a market examination of fuel demand and value, total service stations and vehicle numbers for 5 years to January 2009.

*A review of the competitive landscape including fuel sales by service station brand, motorway and unmanned formats and shop and car wash information.

*Insight into the main competitors' propositions for fuels, c-store, food service, cards and car wash as well as ownership and network expansion plans.

Highlights

St1 entered the Swedish market in 2004 and has grown organically since. In 2008 it had 41 stations, however, the EU's requirement that StatoilHydro divest some stations has provided St1 with an opportunity for quick expansion. In June 2009 St1 acquired 118 Hydro stations and 40 Jet stations which means it will account for 6% of sites in 2010.

74% of Sweden's total fuel volume is sold across four service station networks: OK-Q8, Statoil, Preem and Shell. The same four companies also have a combined share of 67.8% of the total sites in Sweden. The total number of service stations in Sweden has fallen by 9% since 2008. There are 1,327 registered cars per service station in 2009.

Shell has been consolidating its service shop network through the divestment of 37 shops since 2005. Furthermore, in 2007 it partnered with 7-Eleven, which is owned by the Reitan Group in Scandinavia, to further strengthen its offer. 7-Eleven stores are currently present at 116 Shell branded sites, including 22 located in Stockholm.

Reasons to Purchase

*Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Europe.

*Access a clear overview of the competitive position and operations of key fuel retailers. This is particularly useful for suppliers to the sector.

*Assess how the competitive position of the country's service station brands is evolving and identify new emerging players.