TABLE OF CONTENTS
DATAMONITOR VIEW 1
Catalyst 1
Summary 1
Methodology 1
STATIONERY AND CARDS MARKET OVERVIEW 5
Market definition 5
Market overview 6
STATIONERY AND CARDS MARKET ANALYSIS 7
Market analysis 7
Market value 8
STATIONERY AND CARDS MARKET ANALYSIS: COMPARISON WITHIN THE SECTOR 10
Market analysis by sector 10
Sector revenue comparison 11
STATIONERY AND CARDS MARKET ANALYSIS: TOTAL RETAIL COMPARISON 15
Market analysis: Comparison with total retail sector 15
Market revenue comparison 16
STATIONERY AND CARDS MARKET ANALYSIS: RETAIL FORMAT 18
Retail format definitions 18
Market analysis by retail format 21
Market revenues by retail format 22
Market analysis by retail format, 2002–12 24
APPENDIX 26
Methodology 26
Related research 27
Datamonitor consulting 27
Disclaimer 28


LIST OF FIGURES
Figure 1: Stationery and cards market value in Greece, ($m), 2002–12 7
Figure 2: Stationery and cards market value in Greece, ($m), 2002–07 8
Figure 3: Stationery and cards market value in Greece, ($m), 2007–12 9
Figure 4: Books, news and stationery sector in Greece, value by market (%), 2007 10
Figure 5: Stationery and cards market and books, news and stationery sector revenue comparison in Greece ($m), 2002–07 11
Figure 6: Stationery and cards market and books, news and stationery sector, growth comparison in Greece (%), 2003–07 12
Figure 7: Stationery and cards market and books, news and stationery sector, revenue comparison in Greece ($m), 2007–12 13
Figure 8: Stationery and cards market and books, news and stationery sector, growth comparison in Greece (%), 2007–12 14
Figure 9: Stationery and cards market as percentage of total retail sector in Greece, 2007 15
Figure 10: Stationery and cards market and total retail sector, revenue comparison in Greece ($m), 2002–07 16
Figure 11: Stationery and cards market and total retail sector, revenue comparison in Greece ($m), 2007–12 17
Figure 12: Stationery and cards market segmentation by retail format in Greece (%), 2007 21
Figure 13: Stationery and cards market analysis by retail format in Greece ($m), 2002–12 24


LIST OF TABLES
Table 1: Retail market definitions 5
Table 2: Stationery and cards market value in Greece, ($m), 2002–12 7
Table 3: Stationery and cards market value in Greece, ($m and €m), 2002–07 8
Table 4: Stationery and cards market value in Greece, ($m and €m), 2007–12 9
Table 5: Stationery and cards market and books, news and stationery sector revenue comparison in Greece ($m), 2002–07 11
Table 6: Stationery and cards market and books, news and stationery sector, revenue comparison in Greece ($m), 2007–12 13
Table 7: Stationery and cards market and total retail sector, revenue comparison in Greece ($m), 2002–07 16
Table 8: Stationery and cards market and total retail sector, revenue comparison in Greece ($m), 2007–12 17
Table 9: (Part 1) Retail format definitions 18
Table 10: (Part 2) Retail format definitions 19
Table 11: (Part 3) Retail format definitions 20
Table 12: Stationery and cards market revenues by retail format in Greece ($m), 2002–07 22
Table 13: Stationery and cards market revenues by retail format in Greece ($m), 2007–12 23
Table 14: Stationery and cards market analysis by retail format in Greece ($m), 2002–12 25