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Technology Requirements of Retailers in Emerging Markets. A Case Study on Russia. (Strategic Focus)

2168.28

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Market

Retail

Report Type

Market Research

Country

Global

Published

23 December 2009

Number of Pages

37

Report Delivery

Email

Delivery Lead Time

-

Publisher

Datamonitor

File Format

-

Introduction

The Russian retail market recorded outstanding growth in 2007 but since the economic downturn took hold in Russia, the outlook seems bleak. This report will look at the obstacles facing Russian retailers and how technology can assist in overcoming these country-specific obstacles. It will also outline the size of the markets for retail technology and discuss the leading players in the sector.

Scope

*An overview of the Russian retail along with discussion about the future of the sector.

*Outline of the retail technology in Russia, specifically focusing on the leading domestic and international vendors and service providers.

*Highlights the technology being delopyed by the leading retailers in the market.

*Provides recommendations for successful market entry.

Highlights

As the credit crunch impacted global market, the years of immense growth in Russia ended. Consumers have stopped spending and retail sales are suffering. Moreover, retailers are facing competition from international retail market entrants which see the growth potential in Russia in the not too distant the future.

Expansion is the only way to compete, be it through consolidation, moving into smaller Russian cities or by selling through new channels. Technology will be required to help with this expansion.

We believe technology and services suppliers targeting retailers with expansion strategies will benefit from huge gains in the future. However, steps should be taken to ensure successful markets entry. Partnering with local providers will ensure vendors are familiar with the nuances of the Russian retail sector.

Reasons to Purchase

*Learn about Russian retail and the requirements for technology the sector.

*Understand the difficulties surrounding Russian market entry from the point of view of both retailers and retail technology and services providers.

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+44 (0) 203 086 8600

Select License Type

Electronic License

Electronic License

An electronic version (mostly PDF, but can be Excel or PPT), which is either available for immediate download or will be sent via email by the Publisher of the report. The licencing for an electronic version is for use by the purchaser ONLY.

Corporate License

Corporate License

An electronic version (mostly PDF, but can be Excel or PPT). Where the report(s) is/are intended for use by an organisation in its entirety. For example, if reports are put on an Intranet or if they are distributed or used by more than one office, division, or country operation, then a Corporate Licence is required.

£2,168.29

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