1. Analyst View

2. Research Methodology

3. Vietnam - An Attractive Retail Market

4. Industry Trends

4.1 Modern Retailing: Growing at Phenomenal Pace
4.2 Foreign Retailers Keen to Enter Vietnam
4.3 E-Retailing: Holding Huge Potential
4.4 Growing Acceptance of Private Labels
4.5 Traditional Retail not to Lose Attention
4.6 Mobile Retailing: Enriching Retail Experience
4.7 Home Brands - A New Trend In Supermarkets
4.8 Untapped Rural Retail Market Likely to Thrive

5. Market Performance

5.1 Food
5.1.1 Packaged Food
5.1.1.1 Dried Processed Food
5.1.1.2 Noodles
5.1.1.3 Dairy
5.1.1.4 Bakery
5.1.1.5 Sauces, Dressings and Condiments
5.1.1.6 Baby Food

5.2 Non-Food
5.2.1 Clothing
5.2.2 Footwear
5.2.3 Cosmetics and Toiletries
5.2.4 Perfumes and Fragrances
5.2.5 Household Furniture
5.2.6 Soaps and Cleaners
5.2.7 Consumer Electronics
5.2.7.1 TV Sets
5.2.7.2 Mobile Handsets
5.2.7.3 Personal Computers
5.2.7.4 Washing Machines

5.3 By Province
5.3.1 South East
5.3.2 Red River Delta
5.3.3 Mekong River Delta
5.3.4 North Central Coast
5.3.5 Northern Midlands and Mountain Areas
5.3.6 Central Highlands

5.4 By Ownership
5.4.1 State-owned Companies
5.4.2 Non-state-owned Companies
5.4.3 Foreign-owned Companies

5.5 By Retail Format
5.5.1 Traditional Market
5.5.2 Supermarket
5.5.3 Hypermarket and Warehouse Clubs
5.5.4 Convenience Stores and Minimarkets

6. Consumer Behavior Analysis

7. Industry Roadblocks

7.1 Stringent Government Regulations
7.2 Poor Supply Chain Management

List of Figures

Figure 3-1: Retail Sales of Goods and Services (Trillion VND), 2010-2015
Figure 3-2: Share of Food and Non-Food Retail Sales (2011)
Figure 4-1: Share of Modern Retailing in Retail Sales (2011 & 2020)
Figure 4-2: Internet Users (Million), 2010-2015
Figure 4-3: Mobile Subscribers (Million), 2010-2015
Figure 5-1: Food Retail Sales (Trillion VND), 2010-2015
Figure 5-2: Packaged Food Sales (Billion US$), 2010-2015
Figure 5-3: Packaged Food Market by Major Players (%), 2011
Figure 5-4: Dried Processed Food Sales (Billion US$), 2010-2015
Figure 5-5: Noodles Sales (Billion US$), 2010-2015
Figure 5-6: Dairy Sales (Billion US$), 2010- 2015
Figure 5-7: Baked Goods Sales (Billion US$), 2010-2015
Figure 5-8: Sauces, Dressings and Condiments Sales (Billion US$), 2010-2015
Figure 5-9: Baby Food Sales (Billion US$), 2010-2015
Figure 5-10: Non-Food Retail Sales (Trillion VND), 2010-2015
Figure 5-11: Share of Non-Food Retail Sales by Segment (2011)
Figure 5-12: Clothing Sales (Trillion VND), 2010-2015
Figure 5-13: Footwear Sales (Trillion VND), 2010- 2015
Figure 5-14: Cosmetics and Toiletries Sales (Trillion VND), 2010-2015
Figure 5-15: Perfumes and Fragrances Sales (Billion VND), 2010-2015
Figure 5-16: Household Furniture Sales (Billion VND), 2010-2015
Figure 5-17: Soap and Cleaner Sales (Trillion VND), 2010-2015
Figure 5-18: TV Set Sales ('000 Units), 2010-2015
Figure 5-19: Mobile Handset Sales (Million Units), 2010-2015
Figure 5-20: Personal Computer Sales (Million Units), 2010-2015
Figure 5-21: Washing Machine Sales ('000 Units), 2010-2015
Figure 5-22: South East - Goods and Services Retail Sales (Trillion VND), 2010-2015
Figure 5-23: Red River Delta - Goods and Services Retail Sales (Trillion VND), 2010-2015
Figure 5-24: Mekong River Delta - Goods and Services Retail Sales (Trillion VND), 2010-2015
Figure 5-25: North Central Coast - Goods and Services Retail Sales (Trillion VND), 2010-2015
Figure 5-26: Northern Midlands and Mountain Areas - Goods and Services Retail Sales (Trillion VND), 2010-2015
Figure 5-27: Central Highlands - Goods and Services Retail Sales (Trillion VND), 2010-2015
Figure 5-28: Goods and Services Retail Sales by State-owned Companies (Trillion VND), 2010-2015
Figure 5-29: Goods and Services Retail Sales by Non-state-owned Companies (Trillion VND), 2010-2015
Figure 5-30: Goods and Services Retail Sales by Foreign-owned Companies (Trillion VND), 2010-2015
Figure 5-31: Share of Traditional and Modern Retail Format in Retail Sales (2011 & 2020)

List of Tables

Table 5-1: Number of Traditional Stores by Format (2008 & 2009)
Table 5-2: Number of Supermarkets (2008 & 2009)
Table 5-3: Number of Hypermarkets and Warehouse Clubs (2008 & 2009)
Table 5-4: Number of Convenience Stores and Minimarkets (2008 & 2009)