Strategies for Increasing Share in the Mobile Value Added Services Market in Russia: Market Profile

1 Executive Summary

2 BRIC Region Mobile Content Services Market Benchmarking

2.1 BRIC Mobile Content Services Market Attractiveness
2.1.1 Key MVAS market indicators in BRIC
2.1.2 Stage of development
2.2 Inter-Country Comparison of Mobile Content Services Market Size
2.2.1 Snapshot of mobile content services market size
2.2.2 Benchmarking of mobile communication services market size
2.2.3 Benchmarking of mobile entertainment services market size
2.2.4 Benchmarking of mobile information services market size
2.2.5 Benchmarking of mobile commerce services market size

3 Mobile Content Services Market in Russia

3.1 Telecommunications Market in Russia
3.2 Overview of Mobile Content Services in Russia
3.2.1 Entertainment services
3.2.2 Mobile TV and video
3.2.3 Mobile music
3.2.4 Mobile gaming
3.2.5 Other entertainment services
3.2.6 Informative services
3.2.7 Location-based services
3.2.8 Mobile learning
3.2.9 Other informative services
3.2.10 Mobile messaging
3.2.11 Mobile payments
3.2.12 Mobile healthcare
3.3 Future Potential of Mobile Content Services in Russia
3.4 Market Size and Forecast for Mobile Content Services 2007–2016
3.4.1 Russian MVAS total market size
3.4.2 Russian MVAS market size: communication services
3.4.3 Russian MVAS market size: entertainment services
3.4.4 Russian MVAS market size: information services
3.4.5 Russian MVAS market size: mobile commerce
3.5 Drivers
3.6 Trends
3.7 Challenges
3.8 Examples of Key Telecom Operators Offering Mobile Content Services
3.8.1 Mobile payments evolving with operators launching mobile payment systems and conducting NFC trials
3.8.2 Beeline developing the ecosystem required to strengthen its mobile data offerings
3.9 Data Services Launched in Russia, 2010–2011

4 Appendix

4.1 About BRIC Data
4.2 Methodology
4.3 Definitions
4.4 Disclaimer

List of Tables

Table 1: Past, Present and Future of MVAS Services in Russia
Table 2: Past, Present and Future of MVAS Services in Russia
Table 3: MVAS Industry Definitions

List of Figures

Figure 1: Key MVAS Market Indicators in BRIC
Figure 2: Position of BRIC Countries in MVAS Evolution
Figure 3: MVAS Revenues in BRIC, 2007–2016
Figure 4: MVAS Revenues by Segment – BRIC Inter-Country Comparison, 2011
Figure 5: MVAS Revenues by Segment – BRIC Inter-Country Comparison, 2016
Figure 6: BRIC MVAS – Communication Segment Attractiveness
Figure 7: BRIC MVAS – Entertainment Segment Attractiveness
Figure 8: BRIC MVAS – Information Services Segment Attractiveness
Figure 9: BRIC MVAS – m-Commerce Segment Attractiveness
Figure 10: Subscriber Market Share of Telecom Operators in Russia, August 2011
Figure 11: Market Share of Mobile Data Services in Russia, 2011
Figure 12: Russia Total MVAS Market Size, 2007–2016
Figure 13: Russian MVAS Market by Service Segment, 2007–2016
Figure 14: Russian Mobile Communication Services Market Size, 2007–2016
Figure 15: Russian Mobile Entertainment Market Size, 2007–2016
Figure 16: Russia Mobile Information Services Market Size, 2007–2016
Figure 17: Russia Mobile Commerce Services Market Size, 2007–2016