Hellenic Telecommunications S.A.-IT Sales Opportunities-2008

Headquartered in Greece, Hellenic Telecommunications S.A. (Hellenic Telecommunications) is a service provider of fixed line as well as wireless voice telephony and Internet services. The Company provides mobile communication services in the region of Greece through its wholly owned subsidiary Cosmote. Hellenic Telecommunications provides fixed line telephony and Internet services in Romania and wireless communication services in Albania, Bulgaria, FYROM, and Romania. With fully integrated IP-based telecommunications solutions, the Company provides local, national as well as international fixed line telecommunication services across Greece and Romania. The Company also provides various value-added services such as intelligent network (IN) services, IT application development and IP based hosting services, public telephone services, operator assistance services, equipment selling, and satellite communication services etc.

Industry spending on any particular IT product or service is an important indicator of the criticality of that product or service for the industry. Based on the IT spend information available in ‘TechNavio’, we have computed a ‘criticality score’ for various IT products and services, for Hellenic Telecommunications S.A.

Further, various company level developments and events are important indicators of selling opportunities and drive the sales of IT products and services. For example – an acquisition by Hellenic Telecommunications S.A. might result in opportunities for IT migration and integration services. By tracking these sales drivers (using ‘TechNavio’), we have arrived at a demand score for each product and service.

Through an in-depth analysis of industry trends and drivers and company level developments and events, we have made the ‘IT Selling Opportunities Map’ for hardware (including telecom equipment), software and IT services for Hellenic Telecommunications S.A. These maps have been divided into four zones representing Level I, Level II and Level III opportunity areas. Level I opportunity areas have the highest scores and hence, there is a high probability that Hellenic Telecommunications S.A. will buy these products and services. Level II opportunity areas have lower scores and hence, lower probability to sell to Hellenic Telecommunications S.A. Level III opportunities have the lowest scores and hence, unlikely to sell to Hellenic Telecommunications S.A.

The report is meant for IT and telecom equipment vendors and intends to help them identify selling opportunities within the company. Further, the identified sales drivers can be used to penetrate these accounts or increase current share of the customer's wallet. Also, the report lists key IT spending decision makers, which will enable salesperson to directly contact the key executives within the company.