Millicom International Cellular-IT Sales Opportunities-2008

Millicom International Cellular (Millicom Intl. Cellular) is a Luxembourg based mobile telecom service provider. Its main business segments include pre-paid cellular services, broadband Internet, fixed wireless telephony, and public telephony. It also provides an international gateway for cross border connectivity. It offers a high-speed data service and a cable television in Honduras, El Salvador, and Costa Rica. Its area of operations includes 16 countries across Asia, Africa, and Central & South America. It provides GSM, CDMA, and TDMA networks across America, GSM, and Universal Mobile Telecommunication service (UMTS) across Asia and Africa.

Industry spending on any particular IT product or service is an important indicator of the criticality of that product or service for the industry. Based on the IT spend information available in ‘TechNavio’, we have computed a ‘criticality score’ for various IT products and services, for Millicom International Cellular.

Further, various company level developments and events are important indicators of selling opportunities and drive the sales of IT products and services. For example – an acquisition by Millicom International Cellular might result in opportunities for IT migration and integration services. By tracking these sales drivers (using ‘TechNavio’), we have arrived at a demand score for each product and service.

Through an in-depth analysis of industry trends and drivers and company level developments and events, we have made the ‘IT Selling Opportunities Map’ for hardware (including telecom equipment), software and IT services for Millicom International Cellular. These maps have been divided into four zones representing Level I, Level II and Level III opportunity areas. Level I opportunity areas have the highest scores and hence, there is a high probability that Millicom International Cellular will buy these products and services. Level II opportunity areas have lower scores and hence, lower probability to sell to Millicom International Cellular. Level III opportunities have the lowest scores and hence, unlikely to sell to Millicom International Cellular.

The report is meant for IT and telecom equipment vendors and intends to help them identify selling opportunities within the company. Further, the identified sales drivers can be used to penetrate these accounts or increase current share of the customer's wallet. Also, the report lists key IT spending decision makers, which will enable salesperson to directly contact the key executives within the company.