Vodafone-IT Sales Opportunities-2009

Vodafone Group Plc. (Vodafone) is the U.K. based global provider for mobile communications offering voice and data services to residential, SME, and corporate customer segments. Voice services include mobile voice communication while data services include Internet on mobile, mobile connectivity, messaging, and fixed broadband communications. The company's product portfolio also consists of communication devices such as mobile handsets, 3G broadband mobile connect card, and mobile connect USB modems. Vodafone is present in the United States, Asia-Pacific, Europe, Middle East, and Africa through its subsidiaries, affiliates, and partner networks. The company's subsidiaries operates under the brand name 'Vodafone' and in the U.S., Vodafone's undertaking operates as Verizon Wireless following the company's joint venture with the U.S. based Verizon Communication.

Industry trends and drivers have a direct or indirect affect on IT spending of all companies operating within an industry. Industry spending on any particular IT product or service is an important indicator of the criticality of that product or service for the industry. Based on the IT spend information available in ‘TechNavio’, we have computed a ‘criticality score’ for various IT products and services, for Vodafone.

Further, various company level developments and events are important indicators of selling opportunities and drive the sales of IT products and services. For example – an acquisition by Vodafone might result in opportunities for IT migration and integration services. By tracking these sales drivers (using ‘TechNavio’), we have arrived at a demand score for each product and service.

Through an in-depth analysis of industry trends and drivers and company level developments and events, we have made the ‘IT Selling Opportunities Map’ for hardware (including telecom equipment), software and IT services for Vodafone. These maps have been divided into four zones representing Level I, Level II and Level III opportunity areas. Level I opportunity areas have the highest scores and hence, there is a high probability that Vodafone will buy these products and services. Level II opportunity areas have lower scores and hence, lower probability to sell to Vodafone. Level III opportunities have the lowest scores and hence, unlikely to sell to Vodafone.

The report is meant for IT and telecom equipment vendors and intends to help them identify selling opportunities within the company. Further, the identified sales drivers can be used to penetrate these accounts or increase current share of the customer's wallet. Also, the report lists key IT spending decision makers, which will enable salesperson to directly contact the key executives within the company.