Wockhardt Limited-IT Sales Opportunities-2009

Headquartered in Mumbai, Wockhardt Limited is an India based pharmaceutical company. It is a subsidiary of Khorakiwala Holdings and Investments Private Limited. In addition to India, the company also has its operations in the United States, Western Europe, and in other parts of the world.

Industry trends and drivers have a direct or indirect affect on IT spending of all companies operating within an industry. Industry spending on any particular IT product or service is an important indicator of the criticality of that product or service for the industry. Based on the IT spend information available in ‘TechNavio’, we have computed a ‘criticality score’ for various IT products and services, for Wockhardt Limited.

Further, various company level developments and events are important indicators of selling opportunities and drive the sales of IT products and services. For example – an acquisition by Wockhardt Limited might result in opportunities for IT migration and integration services. By tracking these sales drivers (using ‘TechNavio’), we have arrived at a demand score for each product and service.

Through an in-depth analysis of industry trends and drivers and company level developments and events, we have made the ‘IT Selling Opportunities Map’ for hardware (including telecom equipment), software and IT services for Wockhardt Limited. These maps have been divided into four zones representing Level I, Level II and Level III opportunity areas. Level I opportunity areas have the highest scores and hence, there is a high probability that Wockhardt Limited will buy these products and services. Level II opportunity areas have lower scores and hence, lower probability to sell to Wockhardt Limited. Level III opportunities have the lowest scores and hence, unlikely to sell to Wockhardt Limited.

The report is meant for IT and telecom equipment vendors and intends to help them identify selling opportunities within the company. Further, the identified sales drivers can be used to penetrate these accounts or increase current share of the customer's wallet. Also, the report lists key IT spending decision makers, which will enable salesperson to directly contact the key executives within the company.