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Australia Telecommunications Report Q4 2009
Market |
Telecommunications |
Report Type |
Market Research |
Country |
Australia |
Published |
28 September 2009 |
Number of Pages |
100 |
Download |
|
Immediate |
|
Publisher |
Business Monitor International |
Vodafone Hutchison Australia has emerged as Austrlia’s third-largest mobile operator
The latest update on Australia’s telecommunications market assesses the growth and development of the sector in the first six months of 2009. The update incorporates the latest financial and operational data published by the country’s leading telecoms operators. In addition to containing revised forecasts – covering the development of the country’s fixed-line, internet and mobile subscriber markets over the next five years – our update includes a new forecast for Australian mobile ARPU levels. BMI suspects that, after peaking in 2007 and 2008, the blended ARPU levels of Australia’s mobile operators have embarked on a period of long-term decline. Current trends suggest that market leader Telstra is experiencing a shaper contraction in its blended mobile ARPU than the other operators. This partly reflects the emphasis which Telstra has been placing on the acquisition of lower-spending prepaid users.
One of the most significant developments to occur in the past few months was the creation, in June 2009, of a new mobile operator, Vodafone Hutchison Australia (VHA). VHA was created as a result of the acquisition of Vodafone Australia by Hutchison 3G Australia (H3GA), the operating subsidiary of Hutchison Telecommunications Australia (HTA). The newly formed VHA will be 50%-owned by the UK-based Vodafone Group and 50% by HTA.
As a result of the merger of Vodafone and Hutchison’s Australian mobile operations, VHA has emerged as the country’s third-largest mobile operator, with a market share of over 31%. This makes VHA almost as large as second-ranked Optus (backed by Singapore’s SingTel). At the time of the merger in June, it was suggested that VHA would continue to market products and services under the Vodafone and 3 brands. However, recent media reports, quoting Vodafone sources, have indicated that the 3 brand may ultimately be dropped in favour of the Vodafone banner.
In addition to mobile market consolidation, recent months have seen a number of regulatory developments in the Australian telecoms sector, especially those related to the development of the National Broadband Network (NBN). In its June 2009 submission to the government’s review of the telecoms market, the Australian regulator, the Australian Competition & Consumer Commission (ACCC), said it viewed the structural separation of incumbent Telstra essential to the development of the NBN. Telstra is understood to be opposed to the need for any such separation. Instead, Telstra has argued that, as the NBN will operate on a wholesale-only basis, it would deliver an adequate level of structural separation. Additionally, Telstra’s submission to the review called for the creation of a new, independent technical body, which it claims could tackle the concerns of other operators with regard to access to Telstra’s infrastructure.
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