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26 July 2011
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The global market for automotive electronic devices was estimated to be worth $15.1 billion in 2010. At a CAGR of 2.9%, the automotive electronic devices market is expected to grow to $17.4 billion in 2015.
North America makes up the largest market for automotive devices, accounting for nearly $5.6 billion in 2010, followed by Europe at $5.1 billion. Both these markets are expected to exhibit relatively flat growth at 0.2% and 1.2% CAGRs, respectively, during the next 5 years.
Asia is the highest growth segment for automotive devices and will grow at a CAGR of 8.4% from $3.3 billion in 2010 to $4.9 billion in 2015.
Gone are the days when a car was solely a mechanical machine. The proportion of electronic components used in motor vehicles has been increasing in recent years. Automakers are relying more heavily on electronics technology, with electronic components making up as much as 30% of the production cost.
The electronic components used in cars can roughly be split into two parts: control systems (e.g., power-train components and antilock brakes) and devices (e.g., car audio systems). This report focuses on devices, and is aimed at educating the reader from both market and technology perspectives.
These devices not only entertain the car driver and passengers but also provide enhanced safety and usability. As such, a large number of devices could fall into this category, but this research focuses on the following devices most commonly found in cars: Global Positioning System (GPS) devices, car audio, satellite radio, DVD players, radar detectors, and rearview cameras. For each device, the report provides the value offered and key technical considerations from both the hardware and software point of view. Market size and forecast of the total market in each category by dollar, volume, and geographic region during the next 5 years are included.
Each device market is further segmented where applicable, and the reader is provided with pertinent information. The report provides the reader with the market ecosystem for each device category and explains the trends shaping the future. Key players in each category are also discussed along with market share information.
Emerging technologies that define the future of automotive electronic devices are also discussed. The report also includes an analysis of patents filed in this marketplace by various companies.
A research study aimed at analyzing this market would be useful to anyone connected to this field. It provides students, executives, and those interested in technology with insight into the underlying technology, market forces, and trends that will help them understand the dynamics.
AUTOMOTIVE ELECTRONIC DEVICES: MARKET SEGMENTATION
For the purpose of definition for this report, the automotive electronics market is segmented into five categories: GPS devices, in-dash players/entertainment systems, automotive video devices, satellite radio, and radar detectors. The focus of the report is on the consumer multimedia devices and control devices such as transmission controllers are excluded from the report.
REPORT SCOPE AND ORGANIZATION
This report is divided into five main parts: GPS devices, in-dash players/entertainment systems, automotive video devices, satellite radio, and radar detectors. The following is provided for each category:
Definition and further segmentation
Revenue by end application
Growth forecast and market trends
Key players and market share
The report also includes a high-level discussion of the hardware and software design that pertains to each segment.
This report will provide the following:
Understanding of the architecture of automotive electronic devices and the roles played by different hardware and software components
Understanding of the market segment and the factors driving its growth
Knowledge of business models used in different market segments
Market potential for each segment and projections for the next 5 years
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