Bulgaria Telecommunications Report Q2 2010

Executive Summary ....................6
SWOT Analysis............................7
Bulgaria Mobile SWOT................ 7
Bulgaria Wireline SWOT............. 8
Bulgaria Political SWOT............. 9
Bulgaria Economic SWOT.................... 10
Bulgaria Business Environment SWOT...................... 11
Business Environment Analysis ...................12
Central And Eastern European Markets ......................... 12
Bulgaria..................... 14
Table: Eastern Europe Business Environment Rankings ................ 16
Industry Forecast Scenario ............................17
Mobile................... 17
Table: Telecoms Sector – Mobile – Historical Data & Forecasts........................ 17
Fixed Line............. 19
Table: Telecoms Sector – Fixed-Line – Historical Data & Forecasts .................. 19
Internet ................. 21
Table: Telecoms Sector – Internet – Historical Data & Forecasts ....................... 21
Market Data Analysis ................23
Mobile........................ 23
Table: Bulgarian Mobile Net Additions, Q309 ............................... 24
Market Share ........ 25
Table: Bulgarian Mobile Market, Q309..................... 26
Table: Market Share Of Net Additions (%), 2006-2009.................. 27
Subscriber Mix........................... 27
ARPU.................... 29
Mobile Contract Wins..................... 30
Table: Mobile Contract Wins................ 30
Mobile Content .......... 31
Regional Outlook....................... 31
Country Outlook ........................ 35
Value-Added Services Timeline.................................. 38
Table: VAS Timeline .................. 38
Mobile Operator Data ............... 40
Table: Bulgaria Market Overview ............................. 40
Table: Mobiltel .......................... 41
Table: Vivacom.......................... 42
Table: Globul........ 43
Fixed Line/Internet ......................... 44
Broadband ............ 47
WiMAX ................. 49
IPTV And FTTx ......................... 50
Broadband Market Development ............................... 51
Wireline (Fixed-Line & Broadband) Developments........................ 53
Table – Wireline Developments (2008-09)................. 53
Regulatory Environment...........54
Table: Bulgaria Regulatory Bodies And Responsibilities ............... 54
Legislation ............ 54
Regulation............. 55
Recent Developments................. 57
Competitive Landscape............58
Competitor Analysis........................ 58
Key Players........... 58
Table: Key Players: Bulgaria Telecoms Sector .............................. 58
Table: Selected Operators Financial Indicators, 2003-2008 ........... 58
Company Monitor......................59
T-Systems – Strong Today, Stronger Tomorrow ............................. 59
Streamlining Efficiency.............. 59
T-Systems Key Facts .................. 59
T-Systems Strategy..................... 61
Cloud Computing....................... 61
Smart Metering .......................... 61
Major T-System Contract Awards in Q409................ 62
Selected Profiles – Operators .................................... 63
Bulgarian Telecommunications Company (BTC)/ Vivatel .............. 63
Mobiltel (M-Tel) ........................ 68
Appendix ...............71
Regional Telecommunications Penetration Overview..................... 71
Fixed Line............. 71
Table: Regional Fixed-Line Penetration Overview......................... 72
Broadband ............ 72
Table: Regional Broadband Penetration Overview ........................ 73
Mobile................... 73
Table: Regional Mobile Penetration Overview............................... 75
Country Snapshot: Bulgaria Demographic Data .........................76
Section 1: Population................. 76
Table: Demographic Indicators, 2005-2030.............. 76
Table: Rural/Urban Breakdown, 2005-2030 ............. 77
Section 2: Education And Healthcare........................ 77
Table: Education, 2002-2005 .................................... 77
Table: Vital Statistics, 2005-2030.............................. 77
Section 3: Labour Market And Spending Power ............................. 78
Table: Employment Indicators, 2001-2006................ 78
Table: Consumer Expenditure, 2000-2012 (US$) ........................... 78
Table: Average Annual Wages, 2000-2012................ 79
Glossary Of Terms ....................80
Table: Glossary Of Terms..................... 80
Methodology ......................81
How We Generate Our Industry Forecasts ................ 81
Table: Key Indicators For Telecommunications Industry Forecasts..................... 81
Telecoms Business Environment Ratings................... 82
Table: Weighting Of Indicators ................................. 83
Table: Ratings Indicators ..................... 84
Sources ................. 84