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Central America Telecommunications Report Q4 2009
Market |
Telecommunications |
Report Type |
Market Research |
Country |
|
Published |
4 November 2009 |
Number of Pages |
79 |
Download |
|
Immediate |
|
Publisher |
Business Monitor International |
Central America hosts a wide range of markets from the highly competitive to the monopoly markets. El Salvador and Guatemala have reported high growth on the back of several operators competing for subscribers. Meanwhile Costa Rica’s market is on the cusp of seeing competition enter its internet market and the entrance of new mobile operators is highly anticipated. Costa Rica holds such high potential for mobile growth and the report expects there to be a great level of interest in providing services to rival incumbent Instituto Costarricense de Electricidad (ICE). The monopoly operator has been boosting its own profile by contracting vendors to help it provide a greater range of services in preparation for new competition.
Meanwhile, Belize’s telecoms market incumbent has held an exceptionally strong position in its market for several years, culminating in the government seizing shares and renationalising the company. The government says it does not intend to hold on to the 94% stake in the operator and will seek to sell off smaller shares of the company to new investors. This could mark the start of a new era for Belize’s telecoms sector, which retains considerable growth potential. Nonetheless, BMI remains concerned over the new ownership of the incumbent and lowered Belize’s score for Independence of Regulator in our Business Environment Rankings although that did not affect the overall position of Belize in relation to its neighbouring markets.
New competition in Honduras and Panama has boosted these markets and forced the existing operators to up their game. Digicel reported strong increases early on in its Honduras and Panama launches while América Móvil, which launched only in Panama, reported few new subscribers at the end of June 2009.
The operator faces and uphill struggle as the market is already quite mature and new subscribers are harder to come by. However, the prospect of number portability and its early launch of 3G services will put it in good stead to acquire a good share of the market.
Central American markets saw no changes to their rankings in Q409 despite some changes to individual scores. With fewer new launches expected, except in Costa Rica, and markets approaching maturity it seems that the rankings have settled somewhat leaving Central American markets spread across the table among larger Latin American countries. El Salvador and Guatemala remain in the top half of the table with competitive markets and high penetration rates. While Honduras, Nicaragua and Costa Rica have higher growth potential there are different factors holding these markets back and keeping them at the bottom of the rankings.
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