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Market |
Telecommunications |
Report Type |
Market Research |
Country |
China |
Published |
5 March 2010 |
Number of Pages |
100 |
Download |
|
Immediate |
|
Publisher |
Business Monitor International |
With FY09 data available for mobile, fixed line, internet and broadband, we have provided a full update of its telecoms forecast in this quarter’s China Telecommunications Report, along with an update of its Telecommunications Business Environment Ratings, with China maintaining its ninth-ranked place, unchanged from the previous quarter.
There was a total of 725.960mn mobile subscribers in China at the end of 2009, revealing a growth rate of 17.4%, an improvement on the 13% increase experienced in 2008. The stronger take-up of mobile services was due to an easing of the economic downturn in 2009, with China’s real GDP still expected to be higher than its regional peers and many other Western economies at around 7%. This has led to greater wealth distribution across China’s classes, so that half of all net additions are from rural customers, who are largely from low-income households. While this has helped to boost market share and subscriber growth for operators, the concern is the impact this will have on revenues, needed to extend and upgrade networks for 3G.
Demand for 3G is rising significantly, with around 9.15mn subscribers in December 2009, while the MII states there were 13.25mn 3G users in the same period. Growth in the number of 3G subscribers has been led by high-level investment, with the three operators (China Mobile, China Unicom and China Telecom) spending CNY160.9bn on 3G investment in 2009 and deploying around 325,000 3G base stations in that year. In addition, the procurement of handsets has also aided demand for 3G, with China Mobile launching its first Nokia TD-SCDMA handset in December 2009, while China Unicom offers Apple’s iPhone and China Telecom has plans to invest in the smartphone market in order to gain an edge in the 3G market.
We forecast that, by the end of 2010, the number of mobile subscribers will have reached just under 850mn, and a penetration rate of 62.1%, while 3G is estimated to achieve 18mn subscribers, which will account for around 2.1% of the total number of mobile subscribers.
Broadband subscribers reached 103.23mn as of December 2009, accounting for a penetration rate of 7.6%, following y-o-y growth of 23.7%. This is slightly down on the previous year, which marked an increase of 25.5%. However, despite the slowdown in broadband growth, we have begun to see that a number of broadband subscribers are accessing the internet over their mobile handsets or laptops due to the growing availability of 3G networks. Furthermore, this will improve access in rural areas, which are either reliant on fixed-line broadband or have no connectivity available to them at all. Wireless broadband will also be encouraged by the introduction of WiMAX, and in late 2009, we saw some companies offering WiMAX platforms to internet cafés, which will also boost connectivity.
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