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China Telecommunications Report Q4 2010
Market |
Telecommunications |
Report Type |
Market Research |
Country |
China |
Published |
26 August 2010 |
Number of Pages |
109 |
Download |
|
Immediate |
|
Publisher |
Business Monitor International |
File Format |
- |
In this latest China Telecommunications Report, we have updated forecasts for the fixed-line, internet and mobile sectors, following the publication of data for June 2010. Furthermore, we have also provided the latest data for regional mobile and fixed-line markets, and on a provincial level, as published by the Ministry of Industry and Information (MIIT) for June 2010.
There were a total of 785.524mn mobile subscribers as of June 2010, according to figures provided by the countrys three telecoms operators, China Mobile, China Telecom and China Unicom. Although MIIT provided a higher figure of 805.35mn subscribers, we believe that this relates to a difference in definitions and potential includes some minor operators. That said, mobile subscriber growth continued to be robust, and during the first half of 2010, there were 59.5mn net additions, which was higher than the 54.2mn net additions reported by the operators in the first half of the previous year.
Such robust growth, despite penetration rates in excess of 60%, relates to strong investment in network upgrades and expansions by operators. With urban markets reporting mature mobile markets, operators are entering the next phase of growth, largely found in rural areas. To this effect, it was announced in May 2010, that Nokia was launching its Ovi Life Tools, which BMI believes operators will tap into to generate growth in rural subscriber numbers. Designed for emerging markets, Ovi Life Tools offers a wide range of information services aimed at improving access to basic communications, information and personal improvement services.
On the other hand, operators are keen to boost 3G subscriber figures. China Telecom announced that it had begun selling a locally produced tablet computer, the LifePad, in an attempt to stimulate extra demand for its 3G mobile services. The device, which includes a number of pre-installed applications such as email, ebook reader, stock trading and navigation, is similar in functionality to the Apple iPad, which China Telecom is also considering as an incentive for prospective 3G customers. However, operators are realising that such devices can only help grow 3G subscriber bases if they are affordable. China Unicom announced, in May 2010, that it had decided to increase subsidies for Apples iPhone in a bid to increase sales. The operator said that it will invest up to CNY5bn (US$735mn) in subsidies in 2010. Demand for the iPhone has been slow in the country, and a reduction in prices will help it attract new 3G subscribers.
While there was no change to Chinas position in the overall Business Environment Ratings for Asia Pacific, in ninth place, improvements in its Industry Risk score could see it rise up the table. In a related matter, the Chinese State Council made calls for increased private investment in a number of governmentrun industries, including the telecoms sector. Chinas government has kept close control of the telecoms industry, often considered quite a sensitive sector for security reasons, but this has also limited potential growth for the countrys telecoms industry.
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