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Home >Market >Telecommunications >Market Research

Enterprise Mobility: A Global Strategic Business Report

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2963.1

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An electronic version (mostly PDF, but can be Excel or PPT), which is either available for immediate download or will be sent via email by the Publisher of the report. The licencing for an electronic version is for use by the purchaser ONLY.

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Market

 Telecommunications

Report Type

 Market Research

Country

 Global

Published

1 September 2011

Number of Pages

986

Report Delivery

Email

Delivery Lead Time

1-3 hours, 24 hour max

Publisher

 Global Industry Analysts

File Format

-

Report: Rise in Demand for Mobile Enterprise Applications Expected to Help Grow the Global Market for Enterprise Mobility

By the year 2017, the market for enterprise mobility is expected to reach a global value of US$173.9 billion. Driving growth in this market will be down to a number of factors, including the emergence of sophisticated mobile devices, including tablets and smartphones, and the introduction of several novel business applications. Demand from emerging economies is also expected to help push this market towards growth in the coming years.

Consumerization of the enterprise received significant success in the recent past. Given its widely accepted role in improving the overall responsiveness, agility, and flexibility of an organization, enterprise mobility has truly transformed into a competitive requirement in today's worldwide marketplace. Enterprise mobility takes business operations out of the corporate boundary walls, enabling business transactions to be carried out right from the scene of action, thereby reducing any possible delays in order processing. With cut-throat competition in the marketplace demanding internationalization of workforce, grueling business travels and communications round-the-clock, it is highly critical for workers, especially the field staff and traveling employees to be able to access corporate networks and be in touch with company's data at any point of the time and from anywhere. This therefore throws the spotlight on enterprise mobility, a combination of hardware, software and business applications that enable employees to carryout their daily transactions connecting to the corporate network from a remote location using mobile devices. With more and more businesses likely to operate in 24/7 environments, eying global opportunities, companies succeeding in future will mostly be the ones embracing enterprise mobility as a key communications strategy.

According to Global Industry Analysts, the prolonged world economic recession dampened the enterprise communication market, especially so in the developed markets such as the US and Europe. Despite cost advantages of innovative technologies, companies remained wary of their investments, including those on communications solutions. The global enterprise mobility market witnessed tough business conditions in years 2009 and 2010, as the weak and stressed economic health whittled down growth rates. Lack of strong budgets to fund mobility initiatives as a result of the clampdown on capital equipment budgets and widespread scrutiny over operating expenses in business organizations largely squeezed new orders during the period. Small and medium businesses in particular pushed new corporate mobility initiatives into the backburner for a more focused concentration on core objectives to sail over the crisis, thus squeezing demand further. High levels of unemployment also had a direct impact on the number of employees requiring mobility solutions. Drop in international business travels, as a result of companies' cost cutting measures also affected market prospects during the period.

Although demand for enterprise mobility nose-dived in 2009 as a result of the aforementioned factors, the market quickly recovered from the slump to post considerable improvement in growth in Q4-2010. Improvements in corporate IT budgets, and overall IT/communications spending revived demand for enterprise mobility solutions. The slowdown has also brought about a change in perception among enterprises over their IT infrastructure spends. Companies no longer perceive IT resources just as means to carry out their daily operations, but are increasingly focusing on investing in solutions that can help increase employee productivity, bring innovations, foster employee collaboration, and gain competitive business advantage, all of which are important variables in constrained business environment. Poised to gain from this trend will be enterprise mobility solutions that help empower employees and enable IT resources to do a lot more with less. Therefore, companies are expected get their act together in stemming any further delays in investing in efficiency-enhancing solutions such as enterprise mobility solutions and reap the benefits of a mobile infrastructure.

Introduction of several new sophisticated mobility devices such as smartphones and tablets will drive increased adoption of enterprise mobility over the next few years. Capable of storing large amount of data and carrying out computational tasks, smartphones have become a better alternative to expensive laptops for corporate network.

Europe represents the largest regional market for enterprise mobility. Mobile Voice market represents the largest product segment for enterprise mobility. However, fast-paced growth in other enabling categories such as applications, software, hardware, and mobile data, will soon squeeze revenues for the mobile voice segment over the next few years. Applications Market in particular represents the fastest growing revenue category for enterprise mobility with revenue growing at a CAGR of about 11.4% over the analysis period.

Major players in the industry include AT&T, Cerner Corporation, Citrix Systems Inc., Enterprise Mobility LLC, Good Technology Inc., Hewlett-Packard Development Company L.P., International Business Machines Corporation, iPass Inc., McKesson Corporation, Motion Computing Inc., Motorola Mobility Inc., Nokia Corporation, Notify Technology Corporation, Panasonic Corporation, Research In Motion Limited, Sybase Inc., Verizon Business, among others.

The research report titled Enterprise Mobility: A Global Strategic Business Report provides a comprehensive review of current market trends, key growth drivers, issues, company profiles, mergers, acquisitions and other strategic industry activities The report provides market estimates and projections (US$ million) for all major geographic markets, including North America, Europe, Asia-Pacific, Middle East, and Latin America. Product markets analyzed include Applications, Software, Hardware, Mobile Voice, Mobile Data and Others (including Professional Services and Managed Services). Global Industry Analysts ©

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