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Enterprise Mobility: A Global Strategic Business Report

Enterprise mobility market forecast to total almost US$51bn by 2020

The global market for Enterprise Mobility is projected to reach US$50.7 billion by 2020, driven by globalization of businesses and workforce decentralization. Enterprise mobility has emerged as an efficient tool for organizations to access, acquire and deliver information accurately and securely to geographically dispersed offices and employees. Enterprise mobility takes business operations out of the corporate boundary walls, enabling business transactions to be carried out right from the scene of action, thereby reducing possible delays in order processing. By offering bi-directional flow of information, enterprise mobility represents a potent tool for communication between corporate headquarters and remote employees. Implementation of enterprise mobility enables companies to enhance operational efficiency, improve productivity, and reduce in-house infrastructure costs. Enterprise mobility also provides anytime, anywhere access to back-end systems such as ERP, CRM, and financial information to remote employees.

The deployment of "Bring-Your-Own-Device (BYOD)" model among enterprises for allowing employees to use their own mobile devices at workplace and the rise in the use of corporate-owned but personally enabled (COPE) devices, are additionally benefiting growth in the market.

With employees increasingly demanding flexibility in accessing corporate data through their personal devices, enterprise mobility is gaining wider adoption among businesses across the globe. Availability of low-cost smartphones and development of exhaustive app ecosystems are additionally driving the adoption of enterprise mobility solutions. Given its widely accepted role in improving the overall responsiveness, agility, and flexibility of an organization, enterprise mobility is today a competitive requirement for every company.

Managed mobility services are forecast to gain significant importance in the coming years, guided by benefits such as reduced need to maintain in-house IT staff and reduction in capital expenditure on infrastructure establishment and management. As a key enabler of mobile business application messaging, sales force automation and ERM among others, mobile enterprise application platform (MEAP) software is forecast to witness strong growth. Increase in employee productivity by over 50%, and the resulting boost to corporate revenues will help spur interest in MEAP implementation.

Europe represents the largest market worldwide. Asia-Pacific is forecast to emerge as the fastest growing market with a CAGR of 19.2% over the analysis period. Growth in the region is driven by strong mobile application deployments, expanding mobile workforce, and increased investments in corporate IT technologies.

Key players covered in the market include Accenture Plc, BlackBerry Limited, Cerner Corporation, Citrix Systems Inc., Deloitte, Enterprise Mobile Inc., Good Technology Inc., Hewlett-Packard Development Company L.P., International Business Machines Corporation, iPass Inc., Kaspersky Lab, Landesk, McAfee Inc., McKesson Corporation, MobileIron, Notify Technology Corporation, NQ Mobile Inc., SAP AG, Sophos Plc, SOTI Inc., Symantec Corporation, Tata Consultancy Services Limited, Trend Micro Incorporated, VMware, and Zebra Technologies Corporation among others.

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