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Ireland Telecommunications Report 2010
Market |
Telecommunications |
Report Type |
Market Research |
Country |
Ireland |
Published |
26 February 2010 |
Number of Pages |
89 |
Download |
|
Immediate |
|
Publisher |
Business Monitor International |
Our 2010 report on the Irish telecommunications market features updated and extended forecasts to 2014 for the country’s fixed-line, mobile communications and broadband services markets. There have been a number of notable developments in all sectors as operators have struggled to make headway amid the uncertain economic environment.
In the mobile market, the three leading operators – Vodafone Ireland, O2 Ireland and Meteor – all recorded variable customer growth, with Vodafone disconnecting inactive customers and O2 and Meteor finding it hard to encourage prospective new customers to join their services. O2’s exclusive Apple iPhone distribution rights certainly helped that operator to maintain forward momentum and to improve its data revenues in the face of falling voice traffic. That exclusivity has come to an end, so O2 must look to applications and value-added services in order to ensure continued health. Meteor, meanwhile, launched its HSPA 3.5G network in March 2009, making it the last operator to join the mobile broadband market, alongside 3G-only operator Hutchison 3G Ireland. We estimate there were 5.396mn mobile customers at the end of 2009, a figure we forecast will have fallen to 5.328mn by 2014 as market saturation curtails further organic growth prospects.
Hutchison 3G Ireland was chosen in December 2008 to work with the Irish government in bringing affordable and reliable broadband services to underserved and rural areas of Ireland via its 3G/3.5G networks. The first regions targeted by the scheme went live in Q309 and ought to provide a tremendous boost for the company’s mobile broadband business.
Mobile broadband – along with cable broadband – has overtaken xDSL as the primary driver of growth in Ireland’s broadband market, with mobile broadband connections growing 53% y-o-y to September 2009 and cable connections growing by 44%, versus xDSL’s 10% growth. Fixed wireless clearly is not in vogue, with the number of connections declining by almost 10% y-o-y. Nevertheless, the regulator issued new fixed-wireless licences to seven companies in 2009, and more are due to be auctioned in 2010.
Vodafone and O2 are making inroads into the Irish fixed-line market, with Vodafone adding the consumer and small business operations of BT Ireland to its portfolio in mid-2009 and O2 rolling out further fixed-mobile product bundles. Incumbent eircom is not being seriously challenged in the fixedline market, where it still accounts for 98% of fixed lines. Nevertheless, demand for fixed lines continues to fall, and it is doubtful that many independent operators will be able to make much of a commercial success in this field while its dominance goes unchecked.
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