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Market |
Telecommunications |
Report Type |
Market Research |
Country |
Japan |
Published |
23 July 2009 |
Number of Pages |
94 |
Download |
|
Immediate |
|
Publisher |
Business Monitor International |
BMI has expanded its coverage of the fixed-line and broadband markets, providing an in-depth outlook in terms of the competing technologies. In the broadband market, the trend towards migrating from the traditional DSL to fibre-to-the-home (FTTH) platform continues. This was led by NTT East and NTT West, together claiming a 73.7% share of the total at the end of 2008. Coming in third place were the utility companies with a 10.4% share, followed by KDDI (5.4% share).
As the second largest telecommunications operator and major rival of NTT, KDDI has similarly been seeking to boost its presence in the FTTH market. It has, however, had relatively little success. Figures released by the Ministry of Internal Affairs and Communications (MIC) show that the operator lost market share in the year ended December 2008 by 0.7 percentage points (pps). In an effort to offset this decline, KDDI has sought agreements to team up its FTTH network with the utility companies such as TEPCO.
In terms of the DSL market, Softbank BB dominates, with a market share of 38.2%. The operator’s emphasis has been on the corporate sector under its OTOKU lines. However, this has not been sufficient to offset the overall decline in its subscriber base, as Softbank BB continues to lose residential customers to faster speeds offered on FTTH.
Our forecast for broadband has also changed. At the end of 2008, there were a total of 30.094mn subscribers following growth of 6.3% year-on-year (y-o-y), down from the 9.9% increase reported in 2007. The slowdown in growth relates to the existing maturity of the market. However, with WiMAX deployments this year and long-term evolution (LTE) due to make a commercial appearance in 2010, we are expecting broadband subscriptions to rise by 6.5% in 2010, compared to 5.9% in 2009.
Our coverage of the mobile market has been left from the previous quarter, due to the updates in fixedline and broadband. That said, we have reviewed our mobile forecasts. In the quarter ended March 2009, there were a total of 112.1mn subscribers, following 1.655mn net additions. This was lower than in the preceding year of the same quarter, when the market expanded with 2.042mn net additions. That the market is slowing down is not surprising, given penetration rates of 88%.
As we have noted, LTE is to make its entrance felt next year, and mobile operators will be busy moving their 3G subscribers onto the 4G platform in the following years. The impact of this could be significant given that it will be the first time that all three major operators: NTT DoCoMo, KDDI and Softbank Mobile will share the same platform. Currently, NTT DoCoMo and Softbank Mobile operate on GSM/W-CDMA, while KDDI launches services off of its CDMA/CDMA2000. Customers wishing to move from GSM to CDMA are therefore required to buy a new handset, which can be costly.
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