Companies and Markets
Call us on +44 (0) 203 086 8600
Market Research A to Z | Company Profiles A to Z | RegisterRegister | Contact UsContact Us | Shopping Basket Shopping Basket
+44 (0) 203 086 8600 Call us on

Mobile Marketing & Advertising 2013: Challenges and Opportunities

1236.73

Select License Type

Electronic License

Electronic License

An electronic version (mostly PDF, but can be Excel or PPT), which is either available for immediate download or will be sent via email by the Publisher of the report. The licencing for an electronic version is for use by the purchaser ONLY.

Corporate License

Corporate License

An electronic version (mostly PDF, but can be Excel or PPT). Where the report(s) is/are intended for use by an organisation in its entirety. For example, if reports are put on an Intranet or if they are distributed or used by more than one office, division, or country operation, then a Corporate Licence is required.

£1,236.73

Change Currency

GBP EURO USD
GBP EURO USD

Market

Telecommunications

Report Type

Market Research

Country

Global

Published

12 November 2012

Number of Pages

52

Report Delivery

Email

Delivery Lead Time

1-3 hours, 24 hour max

Publisher

Mind Commerce LLC

File Format

PDF

Global mobile advertising market seeing growth due to increased penetration of smartphones

No longer a niche value-added service (VAS), mobile marketing and advertising is now a mainstream service offering. As is the case with many VAS applications, there is an interdependency between the mobile operator and various third parties including media companies, advertisers, portals, content providers, brands, and various other intermediaries.

Drivers for mobile marketing include a dramatic increase in smartphone usage, over-the-top applications, introduction of new methods such as abbreviated dial codes, and many other factors. Worldwide share of mobile web traffic alone has increased from 3.8% to 10% from 2010 to 2012. Mobile Internet usage is expected to overtake desktop usage as early as 2014.

SMS remains the most common denominator among mobile marketing modalities with approximately 3B SMS enabled phones worldwide. Smartphone penetration of about 1B global users is a significantly gaining end-user target, especially as LTE is deployed allowing for increasingly more interactive, multimedia marketing/advertising solutions.

Special Offer!

Customers that purchase a Corporate License for this report will also receive a copy of the following reports at no additional charge:

- Mobile Marketing in India: Opportunity Analysis and Forecast 2012-2017
- Google in Mobile and Online Video Advertising: YouTube, Android, and More
- Mobile Bar Code Marketing: Challenges, Opportunities, Global Outlook 2012-2017

Report Scope

This research focuses on the challenges and opportunities within mobile marketing and advertising in 2013 and beyond. The report includes a vendor assessment, solution analysis, and prospects for various mobile marketing and advertising modalities. The report also includes the following forecasts:

- Global Mobile Advertising and Marketing Expenditures to 2015
- Global Mobile Advertising and Marketing Expenditures by Ad Type to 2015
- Global Mobile Marketing and Advertising Expenditures by Modality to 2015

Target Audience

- Traditional media outlets
- Mobile platform developers
- Mobile advertising networks
- Marketing and Advertising Agencies
- Smartphone and PDA manufacturers
- Mobile search and content aggregators

Speak to an Advisor

Call us on
+44 (0) 203 086 8600

Select License Type

Electronic License

Electronic License

An electronic version (mostly PDF, but can be Excel or PPT), which is either available for immediate download or will be sent via email by the Publisher of the report. The licencing for an electronic version is for use by the purchaser ONLY.

Corporate License

Corporate License

An electronic version (mostly PDF, but can be Excel or PPT). Where the report(s) is/are intended for use by an organisation in its entirety. For example, if reports are put on an Intranet or if they are distributed or used by more than one office, division, or country operation, then a Corporate Licence is required.

£1,236.73

Change Currency

GBP EURO USD

Change Currency

GBP
USD

Visitor Comments

All posts are pre-moderated and must obey the house rules.

Change Currency

GBP
USD

Use our research skills: Get free support

Free Research Support: Let us do the work for you and find information from public and private sources of information. Contact us now and we can save you time and money.......Free Research Support

eBrandPromote: Get your brands ranked highly online

eBrandPromote: Let us promote your brand online through article writing, press release distribution, social media and search engine marketing services. Click here to download our eBrandPromote brochure.

Accessibility
Close

Contrast settings

Text size settings