Mobilizing Facebook: Analysis and Reference Guide for Mobile Social Networking

Facebook Mobile - An Overview 7
Introduction 7
Using Facebook Mobile 7
Mobile Text Messages 7
Short Message Service (SMS) 8
Multimedia Message Service (MMS) 8
Mobile Uploads 8
Mobile Web 9
New Facebook Mobile Design 9
Facebook Connect 10
Facebook Mobile and Mobile Operators 14
Overview 14
Facebook Side - Facebook and Mobile Platform for Operators 14
Mobile Operators Side - Mobile Operators need a Change 15
Introducing Basic Facebook Rules to Mobile Operators 15
Facebook Mobile Phones 17
Introduction 17
INQ1 17
INQ1 Specifications 18
Facebook Integration 18
Address Book Synchronization 18
Calendar Synchronization 18
Photos Synchronization 18
Social Networking Goal 19
USA-Only Phone 19
iPhone 20
iPhone Web-Browsing Characteristics 20
Great Support from Facebook 21
Facebook Detection for iPhone 21
iPhone Facebook Application Features 22
Connect, Search, and Call People 22
Sync Address Book 22
Push Notifications 23
Other Mobiles 24
Motorola Cliq 24
Nokia 5330 Mobile TV Edition 25
Microsoft Windows Mobile 26
Conclusion 27
Facebook Mobile Application Development 28
Overview 28
Facebook Development Framework 28
Facebook Connect 28
FQL (Facebook Query Language) 29
Facebook Markup Language (FBML / XFBML) 30
Facebook JavaScript (FBJS) 30
Facebook Client Libraries 31
Facebook Mobile Business Models 33
Overview of Facebook Mobile Usage Growth 33
Advertising Business Model 33
Philosophy of Advertisement Information Analysis 34
Understand Visitors 34
Evaluate Traffic Sources 34
Improve Site Usage 35
Achieve Mobile Goals 35
Facebook - Mobile Operators Advertising Value-Added 35
Mobile Operator Side 35
The Other Powerful Side, Facebook 35
Facebook Mobile Device Detection - Another Advertising Factor 36
Conclusion 36
Facebook Virtual Credits / Micropayment Business Model 37
Affiliate Fees Business Model 38
Mobile Gaming Applications 38
Sample Mobile Game: mPlayIt Mobile Arcade 39
Sample Mobile Game: Playfish 39
Mobile Payment Business Model 39
Mobile Applications Business Model 40
Future of Mobile Facebook 41
Future is Facebook Mobile 41
Facebook Mobile and Location Based Services 41
Social Networking Mobiles with Full Facebook Integration 41
Facebook as E-Commerce Website 42
More work with Mobile Operators 42
Figure 1 - Facebook Mobile Touch Site 10
Figure 2 - INQ1 17
Figure 3 - iPhone with Facebook Mobile 20
Figure 4 - Synch Facebook Contacts 22
Figure 5 - iPhone Facebook Push Notification 23
Figure 6 - Motorola Cliq 24
Figure 7 - Nokia 5330 Mobile TV Edition 26
Figure 8 - Facebook Mobile Growth (/millions of users) 33