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Next Generation Mobile Marketing: Location, Social Commerce, and Augmented Reality

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An electronic version (mostly PDF, but can be Excel or PPT), which is either available for immediate download or will be sent via email by the Publisher of the report. The licencing for an electronic version is for use by the purchaser ONLY.

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Market

Telecommunications

Report Type

Market Research

Country

Gibraltar

Published

17 January 2013

Number of Pages

50

Report Delivery

Email

Delivery Lead Time

1-3 hours, 24 hour max

Publisher

Mind Commerce LLC

File Format

PDF

Europe mobile marketing market: Gradual growth expected between 2012 and 2020

The accelerated global spending growth on mobile marketing and ad campaigns during the last five years is likely a function of three critical areas that we will examine more closely throughout this report: Mobile Devices, Mobile Technology/Access, and Marketing Savvy.

The use of augmented reality (AR) applications with mobile phones has great potential in support of mobile marketing. For example, it will make the shopping experience for the end-user more educational.

Report Scope

This report evaluates the use of AR applications in the mobile market arena with in depth analysis of future AR applications and the integration with social commerce with marketing and advertising in mobile device and wearable augmented reality devices.

Target Audience

- Brands and Merchants
- Mobile Network Operators
- Mobile Marketing Companies
- Social Media Companies and Developers
- Augmented Reality Application Companies

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Select License Type

Electronic License

Electronic License

An electronic version (mostly PDF, but can be Excel or PPT), which is either available for immediate download or will be sent via email by the Publisher of the report. The licencing for an electronic version is for use by the purchaser ONLY.

Corporate License

Corporate License

An electronic version (mostly PDF, but can be Excel or PPT). Where the report(s) is/are intended for use by an organisation in its entirety. For example, if reports are put on an Intranet or if they are distributed or used by more than one office, division, or country operation, then a Corporate Licence is required.

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