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Satellite TV Providers in the US - Industry Market Research Report

US Satellite TV Providers Market: The rising popularity of online entertainment will slow industry revenue growth

Satellite TV providers are in the midst of a revolution, supplying popular family shows, news, movies, sport, documentaries and other products to a growing swarm of eager subscribers who are willing to pay for in-home entertainment. The introduction of high-definition TV vastly improved the quality of shows and attracted subscribers even as disposable income dropped during the recession. Over the next five years, the industry will face escalating competition from other media. Therefore, more aggressive marketing tactics are expected to cut slightly into industry profit...

The major barrier to entry to this industry is the substantial initial capital investment required to build, insure and launch a satellite. Additionally, participants need to invest considerable resources in satellite communications equipment to transmit broadcasts. Moreover, there are significant costs associated with upgrading to and using the latest technologies related to TV programming and satellite uplinks. The present illiquid environment has increased the magnitude of these barriers because it has become more difficult for prospective players to gain funding for such investment. The economic downturn and its aftermath have exacerbated the barriers to entry since 2008...

Major Market Players

DirecTV
DISH Network Corporation Inc.

Revenue
$48bn
Annual Growth 09-14
7.3%
Employment
28,149
Businesses
21

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