Smartphones - A Global Strategic Business Report

I.INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definitions and Scope of Study
II. EXECUTIVE SUMMARY
1.INDUSTRY OVERVIEW
A Prelude
Smartphones Drives Overall Handheld Device Market
Industry’s Focus Has Shifted Back to Developed Nations
Entertainment Applications Lead Smartphone Content
Competitive Landscape
Key Statistics:
Table 1: World Smartphone Market: Percentage Share Breakdown of Volume Sales by Key Players for FY 2008, Q1 2009 & Q2 2009 (includes corresponding Graph/Chart)
Table 2: World Smartphone Market (2006): Percentage Share Breakdown of Value Sales by Key Players (includes corresponding Graph/Chart)
Competing Products to Eat Into Nokia’s Share
Table 3: Breakdown of Nokia’s Smartphone Market Share by Geographic Region for the year 2007, 2008, Q2 2009 (includes corresponding Graph/Chart)
RIM Penetrates Deeper into Global Smartphone Market
Table 4: Breakdown of Research in Motion (RIM) Smartphone Market Share by Geographic Region for the year 2007, 2008, Q2 2009 (includes corresponding Graph/Chart)
What Makes Apple’s iPhone Click!
Table 5: Breakdown of Apple Smartphone Market Share by Geographic Region for the year 2007
Table 6: Breakdown of Apple iPhone Unit Shipments for Q3 2007 through Q2 2009 (In Thousand Units) (includes corresponding Graph/Chart)
Palm Fights Deep Pocketed Smartphone Giants with its ‘Pre Smartphone’ & ‘WebOS’
Table 7: Breakdown of Palm Smartphone Market Share by Geographic Region for the year 2007, 2008, & Q2 2009 (includes corresponding Graph/Chart)
HTC Brave Against Tough Competition
Table 8: Breakdown of HTC Smartphone Market Share by Geographic Region for the year 2007 (includes corresponding Graph/Chart)
The Battles Over Operating System
Compelling Operating Systems Usurp Symbian Leadership
Table 9: World Smartphone Market (2007, 2008, & Q2 2009): Percentage Share Breakdown of Smartphones Shipments Powered by Symbian OS (includes corresponding Graph/Chart)
RIM Blackberry & Apple Mac OS X Will Invigorate a New Competition.
Microsoft Windows Mobile Fails to Gain Critical Mass
Table 10: World Smartphone Market (2007, 2008, & Q2 2009): Percentage Share Breakdown of Shipments Powered by Windows Mobile OS (includes corresponding Graph/Chart)
Table 11: World Smartphone Market (Q2 2009): Percentage Share Breakdown of Shipments Powered by Windows CE
Android OS: The Future Path
Table 12: World Smartphone Market (Q2 2009): Percentage Share Breakdown of Shipments Powered by Android OS (includes corresponding Graph/Chart)
Table 13: World Smartphone Market (2007, 2008, & Q2 2009): Percentage Share Breakdown of Shipments Powered by Linux OS (includes corresponding Graph/Chart)
Current Market Conditions
Impact of Recession
Smartphones Are to a Larger Extent Recession-Resistant
Smartphone Growth Forecast Are Little Less Rosy Than Expected
Market Trends & Issues
Smartphones: The Next Frontier for Mobile Devices
Mobile Phone Vendors Turn Towards Smartphones to Fight Recession
Smartphones Get "Smarter"
Vendors Extend Smartphones Beyond Voice &Data Communication
Smartphones to Support Richer Web Pages
Carriers to Promote Smartphones for Higher ARPU
Product Differentiation: A Key to Success
Vendors Offer Differentiation Through Software and Service
Software Centric Vendors Gain Prominence
Smartphone Vendors Wakes Up to the Potential of Open Source Software
Android OS to Notch A Sliver of Consumer Market
Pricing Variables Coming Down
Table 14: Forecast of Annual Total Cost Of Ownership (TCO) For New Smartphone Subscriber for the years 2008 & 2010 (includes corresponding Graph/Chart)
Replacement Sales Will Likely Moderate in Difficult Economic Conditions
Table 15: Global Smartphones Market: Breakdown of Smartphone Replacement Rate by Region for the year 2010F (includes corresponding Graph/Chart)
Distribution Mechanism Widens for Mobile Devices
Application Stores: A Key Tactic to Boost Customer Loyalty
Key Application Stores by Service Provider/ Vendor
Wireless Gaming Offers Opportunities On a Platter
Smartphones Generate New Advertising and Marketing Opportunities
GPS Becomes a Key Function in Smartphones
Customization and Consumer Preferences Influence the Vendors
Pricing Pressures & Competitive Challenges
Table 16: Smartphone Pricing: Average Factory Price for Q1 2007 through Q1 2008 (In US$ Million) (includes corresponding Graph/Chart)
Smartphone Vendors Must Work Hard to Keep Operators Loyal!
2.A REGIONAL PERSPECTIVE
2a.UNITED STATES
Market Overview
Feature Rich Phones Attract Consumers
Smartphones Outsell Most of Mobile Devices
Competitive Scenario:
Top Mobile Manufacturers Lag Behind in Smartphone Market
AT&T: Leading US Carrier for Integrated Devices and Smartphones
BlackBerry Dominates Smartphone Market
Table 17: Breakdown of RIM’s US Smartphone Market Share By Carrier for Q1 2008 through Q4 2008 (includes corresponding Graph/Chart)
iPhone Captures Over One-Fourth of US Smartphone Market
Key Statistics:
Table 18: US Smartphone Market (2008): Percentage Share Breakdown of Sales by Company (includes corresponding Graph/Chart)
Table 19: US Smartphone Market (2007 & 2012F): Percentage Share Breakdown by Operating System (includes corresponding Graph/Chart)
Table 20: US Smartphone Market (2007, 2008, & Q1 2009): Percentage Share Breakdown of Smartphones Shipments Powered by Windows Mobile OS (includes corresponding Graph/Chart)
Table 21: Smartphones Market in the US (2001-2007): Number of Subscribers in Millions (includes corresponding Graph/Chart)
2b.CANADA
2c.JAPAN
2d.EUROPE
Market Overview
Stiff Market Conditions for iPhone
Competitive Landscape
Key Statistics:
Table 22: Mobile Devices Market in Western Europe (2007 & 2008): Percentage Share Breakdown of Unit Shipments by Vendor (includes corresponding Graph/Chart)
Table 23: Mobile Devices Market in Europe (2006): Percentage Share Breakdown of Unit Sales by Device Type
Table 24: Mobile Smart Devices Market in Europe (2006): Percentage Share Breakdown of Unit Sales by Region
Table 25: Mobile Smart Devices Market in Europe (2006): Percentage Share Breakdown of Unit Sales for Nokia, Sony Ericsson, Research in Motion, Motorola, Samsung, and Others (includes corresponding Graph/Chart)
Table 26: Mobile Smart Devices Market in Europe (2006): Percentage Share Breakdown of Revenues for Nokia, Samsung, Sony Ericsson, Motorola, LG, and Others (includes corresponding Graph/Chart)
2e.ASIA-PACIFIC
Market Overview
Key Statistics:
Table 27: Asia Pacific Smartphones Market (Q1 2009): Percentage Share Breakdown of Key Players - Nokia, HTC, Motorola, Apple, Samsung, Research in Motion, and Others (includes corresponding Graph/Chart)
2ea.AUSTRALIA
Market Overview
Trends to Watch Out in 2009
2eb.CHINA
Market Overview
Innovative User Interface and User Experience Drive Growth of Smartphones
Open Source OS Kindles Smartphone Market in China
China Unicom to Distribute iPhones in China
TD-SCDMA: A Ray of Hope for Incumbent Players
Competitive Scenario
Key Statistics:
Table 28: Smartphone Market in China (Q3 2008): Percentage Share Breakdown of Revenues by Vendor (includes corresponding Graph/Chart)
Table 29: Smartphone Market in China (H1 2008): Percentage Share Breakdown by Operating System (includes corresponding Graph/Chart)
2ec.INDIA
2ed.KOREA
Market Overview
Table 30: Smartphone Market in Korea (Q1 2008): Breakdown of Volume Shipments by Vendor (in Million Units) (includes corresponding Graph/Chart)
2ef.TAIWAN
Market Overview
Apple, HTC Drive Taiwanese Production
Taiwanese Smartphone Shipment Value Reach US$ 2.9 billion in Q2 2009
2f.MIDDLE EAST
2g.LATIN AMERICA
3.PRODUCT OVERVIEW
Smartphones
Types of Smartphones
(i) Low-End Smartphones:
(ii) High-End Smartphones:
Operating Systems
Popular Smartphone Operating Systems
Smartphone Operating Systems: Advantages & Disadvantages
4.PRODUCT INNOVATIONS/INTRODUCTIONS
Research In Motion Introduces BlackBerry® Pearl™ Flip 8220 Smartphone
Samsung Unveils BEAT DJ, Samsung Star and Star 3G
Pharos Unveils Traveler 137 Smartphone
Palm Launches Pre Smartphone
ZTE to Showcase Smartphone Portfolio
Samsung to Introduce i8910 Acme Smartphone
HTC and Vodafone Unveil HTC Magic Smartphone
Acer Unveils New Smartphones
LG Launches LG-GM730 WiMo Smartphones
Sprint Introduces BlackBerry Tour Smartphone
Samsung to Launch Samsung I7500
Huawei Launches Android-Based U8230 and the C8000 Smartphones
T-Mobile to Unveil myTouch
AT&T and Motorola Unveil Motorola Karma QA1
HTC Unveils Verizon Wireless HTC Ozone™
Nokia to Launch Google-Powered Smartphone
Research In Motion Launches BlackBerry® Curve™ 8900 smartphone
Research In Motion Introduces BlackBerry® Storm™
Telstra adds Nokia N85 to Next G™ range
Telstra Adds Samsung UltraTOUCH to Next G™ Series
Telstra Adds Sony Ericsson Walkman™ to Next G™ Range
Telstra Launches Six New Mobiles in Next G™ Range
Swisscom Unveils HTC Magic in Europe
Telstra delivers Smartphone
Nokia Announces Plans to Sell Nokia N97
Telefónica and Palm to Introduce Palm Phone
O2 launches Android Lifestyle Mobile
O2 to Introduce iPhone 3GS in the UK
Alltel Wireless Unveils BlackBerry Pearl Flip 8230 Smartphone
RIM Launches BlackBerry Bold Smartphone
Research In Motion Launches BlackBerry Tour Smartphone in North America
RIM, Kuwait Telecommunication, Alcatel-Lucent Introduce BlackBerry Solution in Kuwait and Denmark
Palm Launches Treo Pro Smartphone in the US, Canada and Mexico
Nokia Voices Plans to Introduce Nokia E63 in the US
Nokia Offers Nokia N86 8MP
Nokia Announces a New Update to the Nokia 5800 Software
Nokia Unveils Nokia 5530 XpressMusic
AT&T Launches Integrated Device for More, Texting and Email
AT&T Unveils Network in 3G Wireless
Apple Announced the Launch of iPhone 3GS
Sony Ericsson Unveils Xperia™ X1
Sony Ericsson Launches T707 Mobile
Sony Ericsson Unveils Satio
Sony Ericsson Unveils Sony Ericsson T715
HTC Corporation Launches Android-Powered HTC Dream™
T-Mobile USA Launches T-Mobile® Dash 3G™
5.RECENT INDUSTRY ACTIVITY
Palm and Telefónica Enter into Agreement
Nokia and Skype Enter into Partnership
NTT DOCOMO Acquires 35% Interests in PacketVideo
AT&T Inks Definitive Agreement to Take Over Verizon Assets
Accenture Inks Agreement to Acquire Symbian Operations
Intel Acquires Wind River Systems
Viigo Enters into Partnership with Gazaro
Pharos Enters into a Partnership Deal with Inventec Corporation
Celio Joins Hands with Wireless Rain and OTBT
Asustek Enters into a Partnership Deal with Garmin
Dopod, iseemedia to Market iseedocs™-supported Smartphones
Sony Joins Hands with Comcast to Launch a Consumer Electronics Store
LG Chooses Microsoft Windows as Principal Smartphone Platform
Microsoft Partners with MediaTek for Developing Smartphone Chipsets
Intel and Nokia Announce Partnership for Smartphones and Mobile Devices
RIM Partners with Redington India
Vocera and Motorola Agree over Unified Communications
T-Mobile to Offer Smartphones Equipped with Navigon’s Navigation Software
HP Forms Strategic Alliance with RIM to Enhance BlackBerry Smartphone Applications
2ergo Announces Acquisition of Wapfly Technologies
BT and Ring2 Join Forces to Enable Call Conferencing through Smartphones
Wizzard Media Acquires Rights to 6 iPhone Applications
Far EasTone Plans to Sell Two Android-Powered Smartphones
Hutchison Announces Partner Deal with Apple over iPhone Sales
Healthagen formed Partnership with Centura over iTriage Applications
6.FOCUS ON SELECT PLAYERS
Apple Inc (USA)
Fujitsu Limited (Japan)
High Tech Computer Corporation (HTC) (USA)
Motorola, Inc (USA)
Nokia Corporation (Finland)
Palm, Inc (USA)
Panasonic Corporation (Japan)
Research In Motion Limited (Canada)
Samsung Electronics Co., Ltd (South Korea)
Sharp Corporation (Japan)
Sony Ericsson Mobile Communications AB (Sweden)
7.GLOBAL MARKET PERSPECTIVE
Table 31: Global Recent Past, Current & Future Analysis for Smartphones by Geographic Region/Country – US, Canada, Japan, Europe, Asia Pacific, Latin America, and Rest of World Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2006 through 2015 (includes corresponding Graph/Chart)
Table 32: Global Recent Past, Current & Future Analysis for Smartphones with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
Table 33: Global Recent Past, Current & Future Analysis for Smartphones by Operating System – Symbian, Research in Motion, Mac OS X, Microsoft Windows Mobile, and Other Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2006 through 2015 (includes corresponding Graph/Chart)
Table 34: Global 10-Year Perspective for Smartphones by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia Pacific, Latin America, and Rest of World Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart)
Table 35: Global 10-Year Perspective for Smartphones by Operating System – Percentage Breakdown of Dollar Sales for Symbian, Research in Motion, Mac OS X, Microsoft Windows Mobile, and Other Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart)
III. COMPETITIVE LANDSCAPE
Total Companies Profiled: 34 (including Divisions/Subsidiaries - 36)
Region/CountryPlayers
The United States
Canada
Japan
Europe
The United Kingdom
Rest of Europe
Asia-Pacific (Excluding Japan)