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Market |
Telecommunications |
Report Type |
Market Research |
Country |
South Korea |
Published |
18 January 2010 |
Number of Pages |
83 |
Download |
|
Immediate |
|
Publisher |
Business Monitor International |
Greater competition across the telecoms market in South Korea has placed pressure on the mobile operators. We have noted previously a growing trend toward consolidation occurring, which led KT Corporation to acquire sister mobile unit Korea Telecom Freetel (KTF), while SK Telecom is to absorb SK Broadband. Following this, LG Telecoms will also seek to merge its fixed-line LG Dacom and internet unit LG Powercom in early 2010, which should give it a better chance of competing against rival operators, and help to bundle its products of fixed-line, mobile and broadband. We have revised our forecasts for fixed line as of 2008, taking into consideration both PSTN and VoIP subscriber figures. At the end of September 2009, there were a total of 24.49mn subscribers, which was up from 23.657mn as of YE08. This related to the demand for cheaper VoIP services, which has helped to drive growth of the fixed-line market, while demand for traditional PSTN lines is in decline. By the end of 2009, we forecast a total of 24.693mn, and a penetration rate of 51.0% before rising to 55.5% as of 2014.
Demand for mobile services continues to rise, due to aggressively priced tariffs, and the Korean Communications Commission (KCC)’s announcement made in September 2009, that operators need to reduce their tariffs on the back of an OECD report, which showed South Korea to have mobile tariffs significantly higher than 15 developed markets with similar competitive landscapes. Furthermore, to help reduce tariffs further, the regulator announced that it was considering the introduction of MVNOs in early 2010.
There were a total of 47.66mn mobile subscribers as of September 2009, which was up from 45.607mn subscribers at the end of 2008. Over the year, this revealed an increase of 5.3%. Future growth in the mobile market will come from 3G, as operators look to protect their bottom lines from falling mobile tariffs and possible MVNO entrants. In view of this, we have begun to witness increasingly aggressive 3G market competition occurring in the form of SK Telecom launching its T Store, as KT launched the iPhone in November 2009. We estimate that by the end of 2009, there were a total of 27.869mn 3G subscribers representing a penetration rate of 57.5%, before rising to 86.5% as of 2014. Meanwhile, South Korea rose to fifth place in our latest Business Environment ratings table, having fallen to sixth place in the previous quarter. This related to a more mature telecoms market emerging in the quarter, as a result of higher penetration rates occurring in the mobile, fixed-line and broadband sectors.
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