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Spain Telecommunications Report Q3 2009

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An electronic version (mostly PDF, but can be Excel or PPT), which is either available for immediate download or will be sent via email by the Publisher of the report. The licencing for an electronic version is for use by the purchaser ONLY.

£330.00

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Market

Telecommunications

Report Type

Market Research

Country

Spain

Published

23 July 2009

Number of Pages

79

Report Delivery

Download

Delivery Lead Time

Immediate

Publisher

Business Monitor International

Telefónica offering free subscriptions for subscribers that lost their jobs

The Spanish fixed-line market has finally succumbed to the pressure of the ever expanding mobile market to see declining subscriptions begin in the second half of 2008 and continue into 2009. Although the mobile market has shown no faster growth than before, the fixed-line market saw three continuous quarters of decline and BMI does not anticipate there being a reversal in fortunes. Telefónica had been reporting a declining share and subscriber base for quite some time but it now seems that alternative operators have only seen minimal growth, or slight declines, finally putting the market into a downwards trajectory. With Spain severely affected by the economic crisis, this could be the catalyst for the market’s continued decline and BMI forecasts only falling fixed lines over our five year forecast period.

In response to the economic downturn Telefónica began offering free monthly subscriptions for subscribers that had lost their jobs in an attempt to shore up its market. However, with many Spaniards owning both a fixed-line and a mobile voice connection there seems to be little need for both when many are looking to reduce their monthly outgoings and many seem to be opting for a wireless connection. This does not bode well for the country’s fixed-line operators which will have to work very hard to retain their subscriber bases.

Nonetheless, the broadband market continues to see good growth although the final year figure for 2008 came in just below 9mn, under BMI’s original forecast. Slower growth across the board seems to be the current trend in the Spanish broadband market with the economic crisis playing a part in slowing down the market as well as the higher penetration rate. Nonetheless growth remains robust and will be the greatest focus for Spain’s telecoms operators. The key to increasing spending will be from offering new services such as VoIP and IPTV as well as faster download speeds. Over half of Spain’s broadband connections use download speeds over 4Mbps, up from less than 30% in 2007. The demand for speed will be a key area of competition between operators. The regulator’s decision to allow Telefónica to only offer access to cable ducts rather than its new fibre-optic network raised concerns over alternative operators being able to offer high speed services to compete with the incumbent.

With our focus in this report on the fixed-line and broadband markets the mobile data analysis section has been left untouched for this update although forecasts and operator databases have been fully updated with the most recent data available at the time of writing.

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Select License Type

Electronic License

Electronic License

An electronic version (mostly PDF, but can be Excel or PPT), which is either available for immediate download or will be sent via email by the Publisher of the report. The licencing for an electronic version is for use by the purchaser ONLY.

£330.00

Change Currency

GBP EURO USD

Change Currency

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USD

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