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Spain Telecommunications Report Q4 2009
Market |
Telecommunications |
Report Type |
Market Research |
Country |
Spain |
Published |
15 October 2009 |
Number of Pages |
83 |
Download |
|
Immediate |
|
Publisher |
Business Monitor International |
Yoigo has passed 1mn subscriptions in the Spanish moble market
Spain’s mobile market is beginning to show signs of fatigue but continues to grow at a good pace considering the penetration rate was around 120% at the end of Q209. Relative newcomer Yoigo has passed 1mn subscriptions and is aiming for 10% of the mobile market by 2015. The operator will have a fight on its hands as more established operators Movistar, Vodafone and Orange have strong financial backing and much larger shares, which they are unlikely to give up easily. Since the start of 2009 Movistar’s market share has fallen below 45% for the first time. An improved performance from Vodafone as well as Yoigo helped to reduce the operator’s market share. However, Movistar remains the largest operator by some way with more than 10 percentage points higher market share than its nearest rival. Meanwhile Orange continues to lose market share, also affected by stronger performances from Vodafone and Yoigo. However, the operator has seen strong growth in the number of 3G connections in its subscriber base. Aside from Yoigo, which starts from a lower point, Orange has the fastest 3G growth in the market. Movistar too has seen fast growth and is set to become the leading 3G operator in the market. BMI has revised forecasts for 3G subscriptions, basing them on the figures provided by the operators. While these may include a number of 3G handset holders that do not make use of 3G services we feel it gives a better view of the market’s growth. Data from CMT show only datacards over UMTS and HSDPA platforms but also reflects strong growth. BMI’s revised forecasts see almost 58% of mobile subscribers in 2013 as 3G subscribers. Data from CMT also show a jump in fixed-line subscriptions in Q109 but BMI continues to expect the market to show an overall decline in numbers by the end of 2009. Spain is one of the few fixed-line markets in Western Europe to continue to report growing numbers of fixed-line subscriptions. Despite this BMI forecasts a slight decline beginning in 2009 which we expect to continue as subscribers look to mobile solutions for their voice services. That is not to say that the fixed-line market will see a sharp decline. The constant growth of broadband services will go a long way to encouraging subscribers to retain their fixed-line subscriptions as the two services are bundled together. Triple-play options adding pay-TV services will also help to maintain the market in the short run. Broadband growth was slower in the first quarter of 2009 but BMI estimates that this picked up a little in Q209 and we expect the market to see good growth in 2009. However, we have revised forecasts down to reflect the slower growth seen so far in the market but expect this to remain the area of fastest growth for operators.
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