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Taiwan Telecommunications Report Q4 2009
Market |
Telecommunications |
Report Type |
Market Research |
Country |
Taiwan |
Published |
21 October 2009 |
Number of Pages |
90 |
Download |
|
Immediate |
|
Publisher |
Business Monitor International |
By the end of June 2009, there were over 26mn Taiwanese mobile customers
The report’s latest update on Taiwan’s telecommunications market assesses the growth and development of the market in the first six months of 2009. The update incorporates the latest financial and operational data published by the country’s leading telecoms operators: Chunghwa Telecom, Taiwan Mobile and Far EasTone (FET). In addition to containing revised forecasts, which predict the development of the country’s fixed-line, internet and mobile subscriber markets over the next five years, our update includes a new forecast for Taiwanese mobile ARPU levels. BMI predicts that, after a significant fall in 2008, the blended ARPU levels of Taiwan’s three largest mobile operators will remain relatively stable in 2009.
Mobile ARPU levels are benefiting from the heightened consumer sentiment which has accompanied signs that the worst period of economic contraction has passed.
Recent months have witnessed a warming of relations between Taiwan and China, a development which has raised the prospect of significant investment flows. The new climate of co-operation is also manifest in the telecoms sector. For example, in August, it was reported that China Mobile, China’s leading mobile operator, was planning to hold talks with Taiwan’s incumbent operator, Chunghwa Telecom, in order to co-operate in the field of 3G value-added services (VAS) and applications. Earlier, in June 2009 Chunghwa Telecom and China Telecom announced plans to lay a submarine cable across the Taiwan Strait. Meanwhile, in July it was reported that Taiwan’s third-largest mobile operator, Far EasTone, planned to form a joint venture in China with China Mobile in the first quarter of 2010. China Mobile previously announced in April that it would pay US$529mn for a 12% stake in Far EasTone. The companies plan to co-operate closely in a number of areas, including procurement, roaming services, data and VAS, and network and technology advancement. The deal was understood to be the first direct investment in the island by a mainland-based company in over 60 years, and came one day after the Chinese Ministry of Commerce lifted a ban on investments in Taiwan.
The report calculates that Taiwan’s mobile subscriber base grew by 2.5% in the first six months of 2009. By the end of June, there were over 26mn Taiwanese mobile customers, giving the country a penetration rate of around 111%. BMI’s figure for the total subscriber base is based on data published by the country’s three largest mobile operators. The strong mobile customer growth in the first half of 2009 has led us to raise our expectations for the year as a whole. We have also raised our expectations for the number of 3G subscribers, following evidence that the sector grew by over 19% in the first half of the year. By the end of 2009, we now predict that nearly 59% of Taiwanese mobile customers will have 3G-enabled handsets.
Taiwan remains in seventh place ranking in the latest set of Business Environment Rankings for the Asia Pacific region. Although Taiwan scores below the regional average in the telecoms market category, its other scores are all above average. In the case of regulatory independence and country risk, Taiwan’s
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