| Market Research A to Z | Company Profiles A to Z | Register | Contact Us |
| +44 (0) 203 086 8600 Call us on |
Tanzania Telecommunications Report Q2 2010
Market |
Telecommunications |
Report Type |
Market Research |
Country |
Tanzania |
Published |
11 March 2010 |
Number of Pages |
59 |
Download |
|
Immediate |
|
Publisher |
Business Monitor International |
Tanzania’s mobile market appears to have resumed strong levels of growth, following two consecutive quarters of poor growth. This was largely aided by the market-leading three operators Vodacom, Zain and Tigo. The latter in particular noted an impressive increase in its customer base of more than half a million in Q309, which led to overall net additions reaching 1.209mn. Intense competition has helped to expand the sector, resulting in both Vodacom and Zain also reporting their strongest quarterly net additions in Q309 for the year.
Much of the strength in operators’ subscriber figures is due to a reduction in tariffs, not only in response to stiff competition, but also as a result of deteriorating disposable income on account of weak economic conditions. Zain reduced its tariffs by up to 50% on calls made to a favourite phone number on another network in the country and by 17% for all other calls to other networks. Zantel, a small operator that had been behind the market’s muted growth in Q109, revealed that it had 161,000 net additions, following two consecutive quarters of net loss. The operator, encouraged by the growth in its customer base, launched a new offer that will give a significant portion of its prepaid subscriber free SMS when they top up their phones. Despite the encouraging efforts of operators to help with subscriber growth, TTCL, the smallest operator, announced a loss of 131,000 in the third quarter; the highest loss for the operator in the year.
Although the impact of TTCL’s net loss has been minimal compared to growth reported by the other operators in the market, we have once more revised down its end of year forecast for 2009. While we expect that Q409 will follow with another strong increase in the quarter, we do not see mobile customer figures rising much beyond 17.095mn, which is equivalent to a penetration rate of 40.2%. This is expected to reach 77.6% as of 2014. With price reductions in mobile services impacting already weak ARPU levels – Vodacom announced a 28.7% y-o-y fall in blended ARPUs in local currency terms – operators are looking to offer a greater amount of non-voice services despite the absence of 3G licensing. Among the more successful non-voice services has been mobile money. Although between 7-11% of the population has a bank account, Vodacom’s M-PESA service has already seen over 1mn registered users since it launched in April 2008. We are expecting to see stronger growth over subsequent years as Vodacom is also joined by others. Local firm Wide International Network has developed a new online payment system that will allow mobile subscribers to shop online. Isaac Kitinya, CEO of the firm, stated that users can make transactions online for services offered by different firms in tourism, travel, sports and entertainment, web maintenance and solution and ticketing, which have been facilitated by a proper integration of the internet and mobile phone technology.
Last Viewed
Tanzania Telecommunications Report Q2 2010Tribune Company - Strategic Analysis Review
Roofing, Siding & Insulation Wholesaling in the US
C.H. Robinson Worldwide Inc. - SWOT Analysis
Singapore Freight Transport Report Q4 2009
Become an Affiliate
Do you manage an industry specific website or blog? Are you looking to monetise your web traffic further? Are you a B2B website?
Why not offer your visitors industry specific strategic market reports and company profiles? Our Affiliate Program enables you to provide quality content on your website and to earn money from passing on visitors to our website. If a sale is made from your visitor, you earn commission (a fixed percentage of the price of a product).
Custom Research
Cannot find what you need? We can tailor a report for you. Complete the Custom Research Form and we will provide a quote.
News
Samsung to Provide First Smartphone with Dyle Mobile TV
Leap Wireless adds over 400,000 customers in 2011
Samsung Begins to Rival Nokia for Top Spot in the Global Handset Shipments Market
Market Insights
Currently there are no Market Insights in this sector.
