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Market |
Telecommunications |
Report Type |
Market Research |
Country |
Thailand |
Published |
1 September 2009 |
Number of Pages |
98 |
Download |
|
Immediate |
|
Publisher |
Business Monitor International |
The economic downturn and seasonal trends were blamed for the significant decline in net additions for Q109 compared to Q408. This, combined with Hutchison Telecom discounting inactive subscribers, amounted to 814,000 new subscribers in Q109, compared to 2.062mn net additions in Q408. By the end of March 2009, there were a total of 62.633mn subscribers .
Operators determined to minimise the impact of the economic downturn on their market shares have resorted to price war tactics, largely confined to the prepaid market. By the end of March 2009, the number of prepaid subscribers had risen by 1.3% in the quarter, with postpaid up by 0.43% in the same quarter. Prepaid accounted for 89.6% of the total in March .
The National Telecommunications Commission (NTC) plans to generate greater competition in the sector by introducing MNP in November 2009. It hopes this will force operators to further lower their tariffs .
However, the overwhelming dominance of the prepaid market will see MNP have little impact as customers prefer to switch mobile numbers rather than pay a porting fee .
Our expectations are therefore that the prepaid market will continue to be the main driver behind growth in the mobile sector for some time and that, by 2009, there will be close to 70mn subscribers and a penetration rate of 108% before rising to 148% in 2013. The strength of prepaid will also be encouraged by the decision to delay the award of 3G licences until 2010, while operators continue to expand their networks into rural markets as urban areas face saturation .
The impact of this to blended ARPUs will continue to be negative. BMI is for the first time forecasting average blended ARPU. Our ARPU forecast for Thailand is based on historical data published by the major operators. This includes AIS, DTAC, True and Hutchison. According to the operators, they had an average blended ARPU of THB256 in 2008, representing a 12.9% y-o-y decline. It is BMI’s expectation that average blended ARPU rates will have fallen further during the course of 2010 to THB207, and by 2013, reaching THB179.
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